Biznology

JANUARY 22, 2019

It requires thoughtful strategy, real budget, and a keen integration with the rest of the marketing mix. And B2B marketers will try new channels, like Quora, a place where people pose questions and get answers from other individuals. Like ABM in 2017, and intent data in 2018. Video will continue to grow.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite action on dozens of channels.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. TikTok is growing fast and offers unique social sharing and engagement opportunities.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

DotDigital

JUNE 14, 2021

In anticipation of the introduction of GDPR in 2018, we released a whole host of updates to empower marketers and shoppers to have better control of their data. Consent insight allows marketers to act responsibly when it comes to managing their contact database. Consent insight.

Privacy 98

Privacy SMS Opt-out Open Rate 98

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Content Marketing Institute

JULY 6, 2018

It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

Martech Advisor

SEPTEMBER 23, 2019

Direct mail marketing in 2019 is more important to have as part of your marketing mix than ever. There’s a specific place for both types of marketing and you need both to be great. For a successful campaign, marketers must think about the variety of mediums they can use to interact with their customer base.

Outreach 97

Outreach Paid Search Agency Marketing Automation Services Mobile Advertising 97

Martech Advisor

AUGUST 30, 2019

50% of new Pinterest sign-ups were men in 2018, taking the number of active users to 250 million. 85% of women users use Pinterest to plan ‘life moments’ These stats are proof that the future of marketing is visual. Therefore, Instagram and Pinterest form a sizeable chunk of the social media marketing mix.

Social Media 99

Social Media Social Marketing Media Trends 99

Moz

MAY 17, 2020

In October 2018, a new insight gave me the chance to rewire my SEO thought process. This led me to develop a new framework aligning SEO with other marketing activities. Let's fast-forward to 2018: I discovered that Google had changed gears. My client was planning to run a marketing campaign starting in October.

Case Studies 73

Case Studies Case Study Studies SEO 73

Webbiquity

FEBRUARY 19, 2019

Year founded: 2018. The need for this kind of tool was still very early and the opportunity to productize it wasn’t fully realized until the increase and popularity of inbound marketing efforts at corporations revealed a true gap in the sales process. It’s all the functionality you need and none of the fluff you don’t.

Paid Search Agency 157

Paid Search Agency Advertising Agencies Sales Cycle B2B Sales 157

B2B Marketing Directions

NOVEMBER 4, 2018

Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an ongoing challenge for most B2B marketers. MMM is a "top-down" approach.

Multi-Touch Attribution 40

Multi-Touch Attribution ROI Multi-Channel Marketing Mix 40

TaylorMadeIn KEW

DECEMBER 2, 2018

My 2018 Christmas wish-list – B2B marketing top tips for 2019. As you well know, I passionately advocate a return to marketing fundamentals, with a focus on developing marketing strategy first, then the tactics that deliver that strategy. Are we neglecting to look up and outside of our marketing silos?

B2B Marketing 61

B2B Marketing Planning B2B Tips 61

Parse.ly

MAY 30, 2019

Consumer products, direct to consumer companies, and e-commerce marketers have viewed Instagram as an essential part of their marketing mix. Supporting your brand through content: Even if you don’t view Instagram as a direct traffic driver, that doesn’t mean that it can’t have an impact on your other content channels or goals.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Content Marketing Institute

AUGUST 27, 2018

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing. Among the reasons we shared: Exposure as a marketer/speaker/industry leader.

Advertising Agencies 82

Advertising Agencies Content Thought Leadership Work Management 82

Content Standard

OCTOBER 9, 2018

Content Marketing’s Profile Is Rapidly Increasing. As the age of interrupt-driven advertising draws to a close, content marketing is assuming a prominent role in the marketing mix. Repurpose and remix content.

ROI 79

ROI Enterprise Management Content Marketing Marketing Budget Creation 79

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Indeed, big data is revolutionizing the way we do marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Martech Advisor

JANUARY 29, 2020

Here’s how airline marketing professionals can leverage artificial intelligence and address strategic challenges in a customer’s air travel journey, writes, Asif Chowdhury, Managing Editor, Schulich School of Business’s Future of Marketing Magazine. In 2018, the airline industry managed some 4.4

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

LeanData

JULY 13, 2020

Which tactic or channels were the most successful at each stage? And how much pipeline we, as the marketing team were contributing and influencing for the organization? GE Digital is unique in that we use a customized attribution model specific to our marketing mix and our known critical points in the buying cycle.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Content4Demand

FEBRUARY 1, 2019

But marketers are facing a predicament: Only 33% of buyers said they thought the assessments they engaged with were valuable. In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Convince & Convert

DECEMBER 9, 2014

While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix.

Paid Content 162

Paid Content Marketing Mix Lead Ranking Advertising Agencies 162

Terminus

APRIL 22, 2019

In this early iteration of account-based marketing strategy, teams focus on the basics: account identification, marketing mix, and lead-based metrics. the faster, wiser, and more sophisticated older brother to foundational account-based marketing strategy. Engage: Stagger Your Marketing Mix to Optimize Results.

Account Based Marketing 22

Account Based Marketing ABM Cost per Lead Marketing & Strategy 22

Litmus

MARCH 15, 2024

In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Tracking individual user interactions over time also lets marketing teams understand the typical customer journey, and which campaigns or touch points lead to sales.

Work Management 100

Work Management Privacy Protection Marketing Management Privacy 100

DemandBase

SEPTEMBER 17, 2018

Speakers : Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase; Josh Weckesser, Director Business Development Strategic Alliances, Xactly; Sofia Tulchinsky, Senior Director, Industries & Partners Strategy, Salesforce. Speaker: Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Onalytica B2B

JULY 16, 2018

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. The 4 C’s Concept > Content > Channel > Contributor. Customer journey mapping.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Heinz Marketing

DECEMBER 11, 2017

Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. On a chart that shows what group is going to bring what exact pipeline dollar to the table, you’re not going to see marketing, but what I will show you is a percentage attribution number.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 42

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Indeed, big data is revolutionizing the way we do marketing.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Key customers include Integrate, TripActions and Okta.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Single Grain

AUGUST 27, 2019

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. Use Social Channels to Build Awareness.

Social Media 100

Social Media SEO Media Lead Scoring 100

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. In 2018, Google started requiring advertisers in certain categories, such as gambling and games, politics, health care, and event ticket sales, to be verified. Avoid using all the talking points your competition uses.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Porch Group Media

FEBRUARY 20, 2020

Where are Enterprise Marketers Allocating Their Budgets? Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend.

Allocation 59

Allocation Budget Programs Paid Search Agency Advertising Agencies 59

Hinge Marketing

AUGUST 6, 2019

Nearly 22% of the firms studied identified using webinars as part of their marketing mix in 2018, compared to 16% in 2015. In the 2019 High Growth Study mentioned above, we saw nearly 22% of firms reported using webinars in their marketing mix. How frequently should you do webinars?

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

KoMarketing Associates

MAY 31, 2018

Quora recently (May 2018) expanded their advertising products to include Image Ads. While Quora cannot be your only marketing channel, it can be a powerful and high-intent addition to your existing marketing mix. Exclude current customers to optimize results. Ad Formats. Final Thoughts.

Top of Funnel 187

Top of Funnel Ads B2B Marketing Funnel Advertising 187

TaylorMadeIn KEW

NOVEMBER 12, 2017

My issue with it is that when we as marketers start with a tactic – eg producing content – we neglect and often completely ignore everything else we need to be thinking about in order to effectively engage with and provide value for our customers. Many of us simply don’t understand what marketing strategy is and how to develop it.

B2B Marketing 59

B2B Marketing Planning Content Marketing B2B 59

TaylorMadeIn KEW

NOVEMBER 12, 2017

My issue with it is that when we as marketers start with a tactic – eg producing content – we neglect and often completely ignore everything else we need to be thinking about in order to effectively engage with and provide value for our customers. Many of us simply don’t understand what marketing strategy is and how to develop it.

B2B Marketing 54

B2B Marketing Content Marketing Planning B2B 54

Outbrain

DECEMBER 30, 2019

In media and entertainment, for example, video-based ad spending increased by 75% since 2018. In 2018, Amazon began testing a format called “Video in Search”. Why You Should Include Video Advertising in Your Marketing Mix. As mentioned above, marketers are increasing the money they spend on video ads.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Full Circle Insights

FEBRUARY 28, 2021

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Martech Madness Elite 8: Ranking the Trends of 2018. Account-Based Everyone, Not Just Marketing. Three Steps to Improve Your Marketing Qualified Leads.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89