Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. You’ll find out how to maximize your time and efforts on search marketing in 2018. The key is knowing how to do less and focus on your core channels. Thanks to all our sponsors! Like this post?

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

KoMarketing Associates

MARCH 20, 2018

Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S., marketers said they expect at least 30 percent of their budgets to be lost to poor strategic planning and/or incorrect channel focus. In the U.S.,

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Consumers and buyers expect to guide themselves through their own purchase decisions, but also to have seamless brand experiences across every channel. A compelling engagement strategy requires robust content, an omni-channel approach to communication, and a lead scoring partnership with the sales department. Content Strategy.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Have a multi-channel approach. The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity. Turn customers into advocates. The Early Brand Gets The Best Influencer.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Contently

MAY 2, 2018

Here are a few major takeaways: 75 percent of respondents always use a visual when posting to the channel that best engages their audience. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. You can unsubscribe at any time.

Digital Asset Management 140

Digital Asset Management Content Newsletter Advertising Agencies 140

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

ClickZ

FEBRUARY 4, 2021

With 73-80% of consumers surveyed willing to maintain their new shopping habits, ecommerce businesses have an unprecedented opportunity to blend 1P and 3P channels for optimal growth. Growth was driven by an omnichannel approach, with consumers using multiple channels to make purchases.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Contently

OCTOBER 4, 2018

To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. — IBM Research (@IBMResearch) October 3, 2018. — Whirlpool Corporation (@WhirlpoolCorp) September 24, 2018. MITIBM #SheCanSTEM #WIML pic.twitter.com/F1GQW2RRTR.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Computer Market Research

AUGUST 28, 2019

The channel landscape has undergone tremendous changes. Businesses who have invested in the Second Platform will continue to see growth from 2018 to 2012. Therefore, businesses who realize the importance of the evolving landscape are finding themselves revisiting their Channel Program Strategy.

Enterprise Management 60

Enterprise Management Advertising Channels Budget Programs Marketing Management 60

Zoominfo

MAY 15, 2018

Mistake #5: You stick to a narrow set of candidate sourcing channels. If you consistently post job openings on the same handful of channels, you will continue to bring in the same types of applicants. The post How to Avoid the Biggest Hiring Mistakes in 2018 appeared first on B2B Blog.

High Quality Lead 178

High Quality Lead Work Management Copywriting Transparency 178

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. Inbound Vs Outboun d Channels.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Although Facebook remains a top channel for marketers, previous research shows that organizations have been investing less in the news feed feature of the site as of late.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Televerde

AUGUST 4, 2020

CA Technologies was acquired by Broadcom in November 2018. CA Technologies – now a Broadcom company – partnered with Televerde to assist with direct and channel sales during the transition. The post Broadcom: Supporting Channel Partners Through Challenging Times appeared first on Televerde.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Advertising Channels Acquisitions 84

Zoominfo

OCTOBER 24, 2018

89% marketers cite email as their primary channel for lead generation ( source ). The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ).

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. — Leonie Jonker (@LeonieOnline) August 21, 2018. — Kelly Whelan (@kellsbells374) September 19, 2018. — Lindsay Brothers (@LindsayBro) November 10, 2018.

Trends 70

Trends A/B testing SMS Conference 70

Contently

MAY 2, 2018

Here are a few major takeaways: 75 percent of respondents always use a visual when posting to the channel that best engages their audience. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. You can unsubscribe at any time.

Digital Asset Management 100

Digital Asset Management Content Newsletter Advertising Agencies 100

Contently

MAY 1, 2018

As audiences demand relevant content from brand engagements across channels and devices, marketing leaders are growing their content marketing operations accordingly. As marketers continue to create more personalized customer experiences, they need highly customized and customer-centric content to fill all their marketing channels.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Zoominfo

DECEMBER 6, 2018

Today’s candidates use social media to find their future employers, and as a result, recruiters have embraced platforms like LinkedIn, Twitter, and Facebook as valuable recruiting channels. The post November 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. 91% of employers are using social media to hire talent today.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Aberdeen

FEBRUARY 1, 2018

So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018. Below are two process trends CX executives are increasingly focusing on in 2018 and beyond.

Trends 65

Trends Advertising Channels Automation Class 65

Hubspot

JANUARY 24, 2018

The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018. 65% of those who don't currently use video, say they plan to start in 2018. 85% of people say they'd like to see more video from brands in 2018. LinkedIn is poised to fly in 2018. Not so much.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Check out the No Lift Install System YouTube channel to browse their full library of videos. Beef Loving Texans. Personalized videos to battle GDPR.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Liveintent

MAY 9, 2018

People-based marketing was a hot topic at LiveRamp’s RampUp 2018. ” One of the sneaky, subversive, genius ideas behind people-based marketing is that it’s not about pushing more messages to the same consumers in new and interesting channels. You can view more RampUp 2018 highlights here.

Tips 87

Tips Opt-out Opt-in Loyalty 87

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. Branch out to new social channels. Considering that over half of all B2B buyers search for products or vendor information on social media, it’s a smart move to use the channels that they’re using. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. With every other marketer reaching out on social media channels , merely connecting to prospective customers is not enough.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Ranking 94

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Related: In the past few years, we’ve witnessed a shift from marketing where the primary channels- email and website - were owned and controlled by the brand.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. Instagram becomes a more valuable channel than Facebook —.

Planning 65

Planning Emarketing Amazon Transparency 65

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. To that end, a high level of transparency should be an integral part of your marketing strategy across all channels for the upcoming year. Think again.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? ” That said, these engagements need to happen somewhere, so you need to know the best social media distribution channels for your content distribution strategy. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

chiefmartech

APRIL 24, 2018

So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide. An analysis of all the entries to The Stackies from 2015 through 2018 by the folks at Boardview.io

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111