Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Last year, Amy moved to her next hot trend: artificial intelligence. Happy 2018 to all. The payoff? Hats off: Marketo is well-established there now.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. We’ve taken deep dives into PPC industry trends and global issues like GDPR and net neutrality , following the numerous twists and turns of a rapidly evolving and changing industry. So what’s all the buzz about? More importantly, why now?

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. It ‘s also offering six content themes, seven keynote speakers and an all-around great networking opportunity: Ignite 2018 evening.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. Gearing up for projected growth in 2018. Sprout Social analyzed more than 2.9

Twitter 108

Twitter Facebook Buzz Press 108

Salesforce Marketing Cloud

DECEMBER 12, 2022

In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. By 2018, the most common question I got from clients was, “ What is a CDP, anyway? ” Trending Articles. And now, that question has turned into, “How can I get started with a CDP today?”. 6 min read. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

Tomorrow People

MARCH 13, 2018

As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. It’s about numbers. Percentages. Conversion rates.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

FEBRUARY 9, 2021

Today, hashtags are the catalyst for getting an entire marketing campaign to start trending. Hashtags aren’t just another Millennial trend on Twitter, TikTok, and Instagram. These notifications announce to your audience that your post is trending. How Do LinkedIn Hashtags Work? However, this takes some nuance to perfect.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose. . Consumer trends continue to accelerate at breakneck speed.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Content4Demand

OCTOBER 11, 2018

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of (if not the ) hottest trends, encouraging B2B marketers to rethink the way they create and share content. …But they can smell phony a mile away.

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. In a 2018 study based in the U.K. Between August 2018 and February 2019, smart speaker ownership increased by 4% ( Adobe ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . Pipeline Trend by Month. We are very active on Social Media, thus, it is important to us that we create a buzz and a certain level of virality with every big campaign, product or non-product related. We have included each of their responses below. Lead to Conversion Ratio.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content4Demand

JUNE 13, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Tech Trends. Mary Meeker’s Most Important Trends on the Internet. Recode published all 333 slides and pulled some of the most interesting trends to highlight. in 2018, mostly on Google and Facebook.

Content 62

Content Internet Marketing Ad Exchange Demand Generation Agencies 62

Sprout Social

FEBRUARY 3, 2022

Create buzz with a contest or giveaway. Infamous for rarely running sales, Gymshark’s 2018 Black Friday campaign reached a staggering 16+ million people on Instagram and boasted a 6.6:1 The brand leveraged the buzz by building anticipation for the event and dropping a fresh fit alongside it. Wild, right?

Campaigns 135

Campaigns Planning Paid Search Agency Advertising Agencies 135

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. How can you possibly turn these trends into a concrete plan? Integrate emerging trends and best practices into your 2019 social media marketing strategy. Before you obsess over trends and what content you’ll create in 2019, take a step back.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. A post shared by OUAI Haircare (@theouai) on Sep 28, 2018 at 8:17am PDT. View this post on Instagram.

Social Media 101

Social Media Media Tagging User-Generated Content 101

B2B PR Sense

JANUARY 5, 2018

Our Ultimate List of the Best PR Tools for 2018. The Top 8 PR Trends That Will Empower Your Business. PR is not about creating buzz by crafting a story out of whole cloth. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. Handpicked Related Content. Media relations is a subset of PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Sprout Social

JANUARY 19, 2022

You also want to make sure your announcement is shared when your audience is most active on social media—the more active the audience, the more likely they are to make a purchase or create buzz. Sprout’s Tag Report is a powerful tool that helps you visualize how much engagement and buzz your launch created. Chatbots create real impact.

Social Media 133

Social Media Product Media Work Management 133

Parse.ly

DECEMBER 11, 2018

Page views to articles about Fantastic Beasts: The Crimes of Grindelwald and Creed II , September 24 – November 27, 2018. For the combined week prior and week after the release, the list of top external referral traffic sources shows the power of search: Top traffic sources to Bohemian Rhapsody , October 26 – November 8, 2018.

Press 69

Press Wiki Correlation Traffic 69

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. What was our total revenue in 2018? Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. AI adoption has plateaued Google Trends data shows a rapid increase in searches for terms related to AI , but even search plateaued in June 2023. Between 2019 and 2022, AI adoption plateaued.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. A post shared by Strideline (@strideline) on Sep 23, 2018 at 11:34am PDT.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. Voice search became the focus of many brands owing to the growth in consumption and popularity of smart speakers we saw in Q4 of 2018. Learn More: 3 Intriguing Influencer Marketing Trends for Growth-Focused Marketers.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

ClearVoice

FEBRUARY 22, 2021

” Erin Cafferty started her business in 2018, and through tireless work and flexibility, she’s experienced growth each year, including 2020, with an 8 percent increase. Set up alerts online for trending topics, looked at Twitter and LinkedIn hashtags — saw a lot about the wedding industry and entertainment industry.

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. Additional reading: 5 Stats That Show the Power of Localized Social Marketing —statistics from SOCi’s Q4 2018 State of the Market report. What to do now to be more competitive online.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Sprout Social

SEPTEMBER 27, 2019

By creating “ the world’s first social commerce experience in augmented reality ”– a Snap lens that superimposed Jordan’s iconic dunk onto a geofenced “court” outside the Staples Center during the 2018 NBA All-Star Weekend–new fans could experience the jaw-dropping awe of that moment for themselves. It’s a hot trend for a reason.

Multi-Channel 72

Multi-Channel Fulfillment Buzz User-Generated Content 72

Parse.ly

AUGUST 22, 2019

The strategist in me wants to understand how trends in social media influence a business’s potential to grow. They signify a type of “buzz,” and can be a proxy for brand awareness. Patterns in social interactions are interesting to me not only in aggregating the “buzz” or awareness on a platform.

Social Media 81

Social Media Traffic Media Privacy 81

Content4Demand

DECEMBER 27, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay finishing off the year in content marketing. Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Think Small. Why Nano-Influencers Are a Social Media Marketer’s Secret Weapon. Inspiration Sampler Platter. The Spirit of Content.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Content4Demand

FEBRUARY 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. An Artificial Future. Five AI Solutions Transforming B2B Marketing.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

SnapApp

JULY 10, 2018

Fast forward to 2018 and suddenly 70% of marketing professionals are allocating more money towards creating demand gen campaigns , with more than one-third of marketers planning to increase spending by more than 20%. . Bizible offers insights into marketing trends alongside step-by-step guides designed to boost growth and awareness.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Hubspot

FEBRUARY 25, 2019

One of Pinterest's most popular categories in 2019 can likely be attributed, at least in part, to the new buzz around self care, the success of boutique fitness studios like SoulCycle, and the rising popularity on Instagram of hashtags like #healthyliving. In 2018, 83% of home-related searches on Pinterest were "day-to-day DIY projects".

Blogger 71

Blogger Social Networks Buzz Paid Search Agency 71

Circle Studio

NOVEMBER 22, 2017

As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstream.

Marketing AI 125

Marketing AI Trends B2B Marketing B2B Thought Leadership 125

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. What was our total revenue in 2018? Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter.

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. B2C brands can launch a limited-edition product line or offer unique experiences that will generate buzz on social media. Create Content Around Trending Topics.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose. . Consumer trends continue to accelerate at breakneck speed.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

SnapApp

JULY 10, 2018

And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Demand Gen Blogs to Study.

Training 48

Training Demand Demand Generation Agencies Planning 48

Content4Demand

DECEMBER 13, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. You just might create more buzz without the buzzwords. The experts narrowed more than 100 submissions down to six worthy finalists who represent the most innovative and cutting-edge in B2B in 2018.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46