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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Top B2B Digital Marketing Trends for 2021. consumers listened to podcasts in 2020, up from 44% in 2018.

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3 Mega-Trends from Litmus Live 2018

Litmus

The talks at Litmus Live 2018 ran the gamut. If you’re not familiar, modular design is the method of creating components (or modules) for each element in your email campaign and using those components to quickly build a new email. — Taxi for Email (@TaxiforEmail) August 21, 2018. "We can build emails in 30 minutes."

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10 Most-Read Sales Articles of 2018

Zoominfo

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Let’s get started!

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

But, connecting and building trust with buyers has never been harder. February 15, 2018 11 AM PST, 2 PM EST, 7 PM GMT The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.

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Content Marketing World 2018: Key Trends and Takeaways

Brandpoint

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. Influencer marketing goes deeper than you think.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Building customer loyalty has always been about gathering data. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Starbucks had the most popular restaurant loyalty app in 2018, according to an industry poll.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. November 20, 2018 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT And the best part is, it can apply to content for all stages of your funnel! How to secure organizational buy-in (and cooperation!).

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

In this webinar with Mat Zucker, Prophet’s head of content strategy, an author, copywriter and practitioner, you’ll learn to: Start with the foundational building blocks of brand story and verbal branding. August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT Engage with signature content opportunities. Operationalize for the digital age.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? How to embrace new channels for brand and audience building. September 18, 2018 11 AM PST, 2 PM EST, 7 PM GMT We conducted in-depth interviews with senior B2B technology marketers to find out.