KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

KoMarketing Associates

MARCH 20, 2018

Marketers may attempt to budget accordingly throughout the year, but new research indicates that they still fear wasting funds on investments that may not generate ROI. Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S.,

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

KoMarketing Associates

AUGUST 2, 2019

For 2019, most marketers (22 percent) claim that they have an annual influencer marketing budget of between $250,000 and $500,000. About 17 percent of marketers say that they have an annual influencer marketing budget of more than $1 million. This is compared to just 16 percent who said the same last year.

Marketing Report 121

Marketing Report Marketing Budget Marketing & Strategy Marketing 121

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 53% of marketers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? We expect this trend to continue. Getting ready for 2018 with Account Based Marketing. In 2018, we expect companies and their marketing budgets to be more targeted.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Video Advertising Video advertising is another growing trend in Europe. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. Budget and Resources. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Webbiquity

SEPTEMBER 22, 2020

The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. For example: In 2018, only 13% of employees worked remotely most of the time. Two recent research reports provide answers.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #2: The importance of full-funnel insights.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Use these digital marketing trends to keep up and exceed expectations. 84% of B2B marketers say they used AI in 2020 – up from just 29% in 2018.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

BenchmarkONE

JANUARY 10, 2019

The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Being able to tell the difference between positive trends and soon-to-pass fads is one of the top skills that a marketer can have. Influencer Marketing. Content Marketing.

Trends 66

Trends Planning Budget Programs Privacy 66

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ClickZ

OCTOBER 17, 2019

Titled “ Martech: 2020 and Beyond ,” the report explores current and future trends about spend, budget, skills needed, investments made, and more. Martech budgets have increased 25% in North America since last year. Martech budgets up 25% from 2018 to 2019 in North America. Market size of martech.

Budget Programs 68

Budget Programs Paid Search Agency Marketing Automation Services Marketing Budget Creation 68

Hubspot

OCTOBER 16, 2020

Although Instagram sounds promising, SMBs with limited time, budget, or bandwidth might be hesitant to add any new social platform. Yellow Sensis Social Media Repor t, 2018). Statista , 2018). Yellow Sensis Social Media Report , 2018). Yellow Sensis Social Media Report , 2018). NapoleonCat , 2020). Image Source.

Stats 97

Stats Trends Bandwidth Social Media 97

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. billion in 2018 to $151.4

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

Industrial Marketing Today

APRIL 20, 2018

I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. You are in the right place at the right time. This is only a content summary.

Peer-to-peer 65

Peer-to-peer Segmentation Marketing Marketing Report 65

KoMarketing Associates

OCTOBER 22, 2018

The Content Marketing Institute, MarketingProfs and Conductor recently published the “B2B Content Marketing 2019 Benchmarks, Budgets and Trends – North America” report and discovered that 93 percent of the most successful B2B marketers say that their organization is extremely/very committed to content marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. This is a 3% increase from 2019, and a 14% leap from 2018, suggesting that more customers are consuming video content on the platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

KEO Marketing

OCTOBER 5, 2017

There are many benefits of completing marketing plans and budgets early. You can kick off the year with your team by laying out directives and goals for the year, and you will know exactly the marketing budget you have available to start implementing from day one. 5 Steps to Setting a Marketing Budget.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KEO Marketing

OCTOBER 2, 2017

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Facebook Kicks Off the New Year with an Algorithm Update.

Social Media 111

Social Media Social Marketing Media Planning 111

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. About 70% of marketers allocate 10% or more of their budgets to retargeting. Nonetheless, emerging trends can provide valuable insights.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

readwrite

SEPTEMBER 25, 2019

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. There are five itchy reasons why you’re blowing your advertising budget. These budgets can be blown on unfocused or unengaging campaigns.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

KEO Marketing

OCTOBER 10, 2017

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Bannerflow

APRIL 17, 2019

View 2019 display advertising trends infographic. Digital video is growing and a lot of budget is moving towards it — as confirmed by the stats. The summer of 2018 saw a 10% jump in quarterly mobile ad volumes. for the 2018 FIFA World Cup. Bannerflow display trends: The 2019 Infographic. Our take on video usage.

Display 75

Display Advertisements Advertising Trends 75

KoMarketing Associates

APRIL 2, 2018

Many marketers have turned to influencer marketing to reach out to their target audience in the past, and new research shows it remains a popular tactic in 2018. The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months.

Marketing Report 179

Marketing Report Tactics Transparency Marketing & Strategy 179

KoMarketing Associates

APRIL 16, 2019

Bizzabo recently published the “Bizzabo Event Marketing 2019: Benchmarks and Trends Report,” and statistics showed that the majority of marketers (41 percent) believe live events are the most critical marketing channel in achieving business outcomes. That being said, the data also indicated that companies are doubling down on live events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55