Hubspot

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. The State of Video Marketing in 2018. Video usage is on the rise. 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Vidyard

JANUARY 10, 2018

As the popularity of video multiplies, so do its uses. Today, video is cheap, nimble, and available to anyone who wants it. As 2018 kicks off, research firm Ovum has a warning for businesses: Update your creaking video infrastructure before it’s too late. Video is a vitamin boost that makes them all fire faster.

Video Marketing 89

Video Marketing Youtube Distribution PR 89

KoMarketing Associates

NOVEMBER 30, 2017

Brand marketers are utilizing video assets as a part of their content strategy, but new research suggests that they are still only on par with their expectations. Innovid recently released a new report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?”

Peer-to-peer 139

Peer-to-peer Video Marketing Customer Surveys Advertising Agencies 139

KoMarketing Associates

NOVEMBER 6, 2018

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising. percent between H2 2017 to H1 2018. The Growing Investment in Video Marketing.

Display 145

Display Video Marketing Distribution Statistics 145

KoMarketing Associates

FEBRUARY 13, 2018

As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. Trusted Media Brands recently conducted the “Digital Video Outlook: Is Branded Video the New Pre-Roll?”

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

Zoominfo

MAY 1, 2018

Live streaming, or the transmission of live video, has taken the world by storm. But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. But, don’t let this scare you.

Video Marketing 232

Video Marketing Zoominfo Buyer Personas B2B Sales 232

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Marketing Insider Group

FEBRUARY 19, 2020

Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad. We’ve all seen them. Here’s why.

Brand Identity 329

Brand Identity Branding Paid Search Agency Marketing & Strategy 329

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Examples 109

Examples Brand Identity Branding Public Relations 109

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Ways Branding Contributes to the Customer Experience. Interestingly, that same study found that 74% of marketers believe brand strategy is also more important than ever. Let’s jump right in!

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Biznology

APRIL 29, 2019

Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. Obviously, short videos work best in social media. Obviously, short videos work best in social media.

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Videos should be accessible.

Social Media 127

Social Media Practices Video Marketing Media 127

Contently

DECEMBER 19, 2018

In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. Brands and publishers don’t just want you to go to a page, they want you to stay on site and remain there. Time is money.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131

Content Standard

NOVEMBER 27, 2018

How-to video content recently saved the day for me—and got me thinking about its potential to help brands connect with customers in an authentic way. The search for a how-to video that was concise, helpful, and didn’t feature twenty minutes of off-topic chat to show something that took ninety seconds was excruciating.

Video Marketing 90

Video Marketing Brand Identity Branding Storytelling 90

Hinge Marketing

OCTOBER 25, 2017

The branding process is often misunderstood. This video blog explains the three components to getting it right. Today I wanna talk to you about the branding process. Now the branding process is something that’s often misunderstood. We think that that’s the branding process. Transcription.

Process 48

Process Video Marketing Brand Identity Branding 48

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. It’s bound to have a major effect on how brands will connect with their customers through social media in the future. In June, Instagram launched IGTV , a new app for watching long-form, vertical video.

Social Media 111

Social Media Social Marketing Media Planning 111

Hinge Marketing

SEPTEMBER 18, 2017

I’d like to invite you to participate in our 2018 High Growth Study for professional services firms of all types and all sizes. In 2017, for example, we did a study that had over 1100 firms participating and they represented over 85 billion dollars worth of revenue, and we expect 2018 to be even bigger than that.

Customer Surveys 48

Customer Surveys Video Marketing Webinar Metrics Studies 48

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. If done right, your efforts will be rewarded with consumer trust and loyalty to your brand. Start Video Marketing.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Brand Identity 96

Brand Identity Branding Viral Marketing Ideal Customer Profiles 96

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Part I: Where to start with video content.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com.

Planning 65

Planning Emarketing Amazon Transparency 65

Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. No tool does this better than video, while also driving real business results.”.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Unbounce

SEPTEMBER 24, 2018

Rajveer Chohan (@Raj_i) August 30, 2018. — Britt Senko (@brittsenko) August 28, 2018. — Junction (@JunctionYVR) August 29, 2018. Take a trip down short-term-memory lane with me to relive takeaways from the stage and see all of the speaker videos and slide decks on the 2018 recap site. Can Save You.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Not only does quality content (whether video or print) help grow a business’s following, it keeps current customers engaged and connected. Think again.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Over half of video watchers are tapping into AVOD, which means that ad dollars aren’t being wasted. video viewers by 2025, or 165.4 That’s double its 2018 value.”. That’s a promising sign.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Advertisements Advertising 101

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). Of course, whether or not we learn is up to us.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Vidyard

MAY 21, 2021

One of the last (and most important) steps to include in any video is the call to action (CTA). If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). What is a Video CTA? Do I want the viewer to watch more of my videos?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? There’s no denying that video content is key, but just how good is it? Load up any social media app and you’ll see video content of all kinds. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Contently

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018. Focus More on Video.

Social Media 59

Social Media Social Marketing Trends Planning 59

Vidyard

MARCH 13, 2018

Organizations including Amnesty International, Axonify, Quorum Software and YMCA are embracing personalized video powered by Vidyard to do just that: to create memorable customer experiences that double engagement, increase satisfaction and inspire customer action. Thanks to their creative execution, this campaign saw an incredible 83.1%

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Martech Advisor

SEPTEMBER 26, 2019

Brands are increasingly experimenting with videos to engage customers. With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Having a video marketing strategy is essential to reach and impress customers and prospects alike.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91