Zoominfo

MAY 15, 2018

Improve your employer brand. Solution #4: Be transparent. Although losing a great candidate can sting, finding the perfect fit through honest and transparent recruiting tactics is better for your company in the long run. The post How to Avoid the Biggest Hiring Mistakes in 2018 appeared first on B2B Blog.

High Quality Lead 178

High Quality Lead Work Management Copywriting Transparency 178

Biznology

MAY 13, 2019

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. in 2018 was only 48%, down from 58% in 2017.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Brand Transparency is Essential. The takeaway here is that brand trust is built on honesty and authenticity. Think again.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Lead Scoring 128

Lead Scoring Lead Ranking Effectiveness Brand Identity 128

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com. Grade: A+.

Planning 65

Planning Emarketing Amazon Transparency 65

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. What B2B marketing trends actually define 2018? Let’s take a look: Transparency. Both consumers and marketers will demand a great deal of more transparency from brands. Refined, relevant content will earn a premium in 2018 and beyond.

Business to Business 79

Business to Business Tactics Trends Business 79

Buffer

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Biznology

JUNE 13, 2018

The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018. This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. There are several options that can minimize the risks to their company brand. Like this post?

Brand Identity 154

Brand Identity Branding Comparison Rules 154

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brand Identity 118

Brand Identity Branding Lead Scoring Lead Ranking 118

Content Standard

SEPTEMBER 14, 2018

Catchy jingles, front-and-center product placement beneath boldly emblazoned brand logos, and impossibly gorgeous actors posing beside their latest purchase—it’s easy to tell when you’re watching an ad, right? Content marketing unearthed major new opportunities for brands in terms of compound growth and quality lead generation.

Paid Content 73

Paid Content Transparency Advertising Agencies Paid Search Agency 73

KoMarketing Associates

APRIL 2, 2018

Many marketers have turned to influencer marketing to reach out to their target audience in the past, and new research shows it remains a popular tactic in 2018. The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months.

Marketing Report 179

Marketing Report Tactics Transparency Marketing & Strategy 179

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Sprout Social

FEBRUARY 5, 2019

Digital Natives Group is a perfect embodiment of these values, and this is why we are so excited to recognize it as our 2018 Agency Partner of the Year. Plus, I’m co-hosting a #SproutChat about fostering transparency, communication and collaboration with clients through an agile approach with friends like @BrookeSellas. Grab your spot.

Advertising Agencies 77

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 77

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. How you manage and de-escalate a crisis on social, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint and brand presence as a whole. This #SproutChat happened prior to publish, check it out!).

Digital Transformation 74

Digital Transformation Storytelling Paid Search Agency Advertising Agencies 74

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018. millennials hang out.

Social Media 59

Social Media Social Marketing Trends Planning 59

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 114

Activities Brand Identity Branding Social Media 114

nDash

JANUARY 7, 2019

Here’s everything that has happened in 2018. This year, we were excited to announce our new feature – nDash for Internal Teams – where brands of all sizes and industries can manage the content ideation, creation and scheduling process for both their in-house and freelance writers. 2018 in Review appeared first on nDash.co.

RSS 64

RSS Work Management Hubspot Deliverability 64

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. Marketing comes down to people, math, and a whole lot of processes.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. Do you ever feel like a brand just “gets” you? See a topic that interests you?

Peer-to-peer 46

Peer-to-peer Transparency Case Study Case Studies 46

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

DivvyHQ

APRIL 23, 2019

New brands emerge every day, but few are successful with about 20% failing in the first year. So what makes a brand successful? To me, part of the answer lies in what I call the brand personality. How brands present themselves to the world matters a lot if we want to be remembered. They also talk about giving back.

Personalization 90

Personalization Brand Identity Branding Bundling 90

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Clearly customers bring a healthy level of skepticism to branded content. How Vendors Can Address the B2B Buying Disconnect: Transparency & Resources.

Buy 172

Buy B2B Vendors Transparency 172

LiveRamp

OCTOBER 18, 2018

You knew for certain who was the brand director, the agency strategist, or the platform representative, and so on from the terms they used and the different perspectives they shared. As we all look ahead, our industry’s mutual success is dependent on the use of a lingua franca, which increases efficiency and transparency.

Advertising Agencies 45

Advertising Agencies Advertisements Advertising Organization 45

Webbiquity

JANUARY 20, 2021

Since 2018 when the law passed, international legislative authorities have implemented several international equivalents, the latest ones being Brazil’s LGPD and California’s CCPA. These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. We also need to be more transparent about how we use consumer data to personalize experiences.

Privacy 112

Privacy Paid Search Agency Ad Exchange Transparency 112

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

BenchmarkONE

JANUARY 10, 2019

At the start of a new year, it’s important to look back on the trends of 2018 to see which ones were truly the best of the best. With that in mind, here were some of our favorite marketing trends of 2018 and a few things we think will be big in the coming year. Influencer Marketing. Macy’s plans on expanding this program in 2019.

Trends 66

Trends Planning Budget Programs Privacy 66

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) An easier opt-out process will get rid of the leads who don’t want to be there in the first place and will build trust through transparency. Influencer marketing has been huge in 2018. GDPR Compliance. Image source.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) An easier opt-out process will get rid of the leads who don’t want to be there in the first place and will build trust through transparency. Influencer marketing has been huge in 2018. GDPR Compliance. Image source.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Contently

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Can brands actually keep themselves out of Facebook’s ecosystem over the long-term?

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Martech

APRIL 20, 2022

A recent Accenture survey found 73% of consumers are willing to share more personal information if brands are transparent about how it is used, up from 66% in 2018. “If

Advertisements 118

Advertisements Advertising Privacy Ad Exchange 118

Buffer

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Paid Search Agency 91

Paid Search Agency Brand Identity Branding Companies 91

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that. A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses.

Amazon 120

Amazon Paid Search Agency Ad brokers Facebook 120

Porch Group Media

JULY 1, 2019

Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer. According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Strong brand advocacy and purpose – 39%.

Demand 53

Demand Brand Identity Branding Transparency 53

Inbox Insight

FEBRUARY 26, 2018

As 2018 is already seeming to disappear before our eyes, we wanted to look at the upcoming email trends which will shape what’s arriving in your inbox throughout the rest of the year. Without further ado, here are the 5 email trends you need to watch in 2018. Definitely one to watch in 2018. Intent Targeting.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40