Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Need a recap on how to utilize the power of annotations in Gmail’s new Promotions tab? Curious how fellow email marketers utilize Gmail’s new functionality?

Promotion 72

Promotion Email Marketing Work Management Brand Identity 72

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. Brand advocates.

Planning 198

Planning Work Management SME Budget Programs 198

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. They can’t, however, forget the branding investments that helped them grow to what they are today.

Brand Identity 170

Brand Identity Branding Advertising Agencies Paid Search Agency 170

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Contently

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Lead Scoring 128

Lead Scoring Lead Ranking Effectiveness Brand Identity 128

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. But influencer marketing can go much deeper than this – and it can work for B2B brands, too. Andy said, “An ally in creation is an ally in promotion.”

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

eDataSource

MARCH 4, 2019

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. We analyzed promotional email for over 2,400 retail brands in eight key retail sectors. Inbox rates range from 95% for brands In the top quartile for that metric, down to 53% in the bottom quartile.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

Bannerflow

JANUARY 31, 2019

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. Customer Success focused on issues of aesthetics, performance, and brand awareness. The Bannerflow 2018’s best display ad campaign went to Icelandic Telecom brand Nova , for its innovative December 2018 campaign.

Display 75

Display Paid Search Agency Ads Campaigns 75

Contently

JUNE 25, 2018

Brands, publications, and organizations are almost expected to participate in the action for any historically significant events. For Pride Month (June) and other holidays, Twitter rolls out customized emojis, facilitating the messages from both brands and consumers about what matters to them. Charlotte Clymer (@cmclymer) June 3, 2018.

Brand Identity 126

Brand Identity Branding Paid Search Agency Amazon 126

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com.

Planning 65

Planning Emarketing Amazon Transparency 65

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. What do you need to do to raise the level of your content development and promotion?

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Brand Transparency is Essential. The takeaway here is that brand trust is built on honesty and authenticity. Original Content is Still Critical.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 92

Social Media Brand Identity Branding Media 92

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Gmail’s Promotions Tab Is NOT the Spam Folder. Marketers can be quick to point to Gmail’s Promotions Tab as the reason for falling open rates without investigating other possible causes. More Litmus Picks for 2018. White’s Pick.

CAN-SPAM 54

CAN-SPAM Webinar Metrics Promotion Tactics 54

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. She is an international speaker, creator of ”The Authority Matrix,” and hostess of the podcast “Brand Authority Show” [link]. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018. PressForProgress.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Content Standard

NOVEMBER 20, 2018

Many brands are willing to allocate substantial funds for the creation and launch of content initiatives. However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. Granted, it can be difficult to convince stakeholders to allocate funds toward paid content promotion. What gives?

Promotion 67

Promotion Marketing Budget Advertisements Advertising 67

Contently

NOVEMBER 27, 2017

What she hadn’t prepared for, though, was when brands expected that she’d soon be expecting. The brand probably mapped out its touchpoints and discovered through research that a good percentage of couples conceive soon after their weddings. What are your favorite examples of brands with heart?

Work Management 163

Work Management Marketing Management Top of Funnel Planning 163

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) It doesn’t matter how brilliant your insights are if you don’t have the brand pull or promotional engine to get eyes on your content. Distribute and promote the hell out of everything you create , with a focus on building direct audience relationships at every turn.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 VIB Awards. Sherlock Holmes.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Schubert B2B

FEBRUARY 16, 2018

Integrated Marketing – marketing that work in concert to optimize the communication of a consistent message of the company’s brand. How much of a difference are we seeing from last year’s trends versus 2018? For 2018, most of the 2017 trends are still running strong.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

Content Standard

MARCH 28, 2018

That makes it a hotbed for innovation and great thinking where brand marketing is concerned. Brands come to this annual conference in Austin, Texas, to put on a showcase of experiential marketing, shaped by brand storytelling. Kacper Sawicki (@kacpersawicki) March 14, 2018. Innovative Immersion.

Advertising Agencies 71

Advertising Agencies Conference Buzz Storytelling 71

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Outbrain

JANUARY 1, 2019

We’d like to share them with you, so hold on for the ride through native advertising in 2018: #1 Taking the Dragon Challenge. Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 Land Rover. VentureBeat.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Buffer

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. They can choose the objective of their ad campaigns, the type of ad they promote, and the targeting of their ads, which can get incredibly granular. Brand awareness. Paid Search Advertising. With over 3.5 With almost 1.5 Here are the KPIs for each objective: Awareness.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

APRIL 9, 2018

They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. Hashtags are powerful.

Hubspot 101

Hubspot Advertising Funnels Correlation Budget Programs 101

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Helps promote your improved products. Except it’s me.

PR 130

PR Work Management Paid Search Agency Planning 130

Circle Studio

DECEMBER 27, 2018

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2018. As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. 8 Tips for Leveraging Employees as Brand Advocates on Social Media. in the future. Read Article.

Peer-to-peer 68

Peer-to-peer Marketing Analytics Tools Paid Search Agency Ideal Customer Profiles 68

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brand Identity 118

Brand Identity Branding Lead Scoring Lead Ranking 118

illumin

JULY 15, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. This torch was carried on in 2018 as 4/10 of the top advertisers focused their digital video ads around the concept that music is a universal language with a special power to instill unity and positivity among people. #2

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Lead Scoring 40

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. Do you ever feel like a brand just “gets” you? See a topic that interests you?

Peer-to-peer 46

Peer-to-peer Transparency Case Study Case Studies 46