Fusion Marketing Partners

DECEMBER 20, 2017

Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners […].

Loyalty 81

Loyalty Business Brand Identity Branding 81

Martech Advisor

DECEMBER 5, 2019

It therefore comes as no surprise that marketers are increasingly focused on creating lasting customer-brand relationships, which requires them to be tuned into the current behavior of consumers in the age of social media and online reviews. 56% respondents across all age groups agree, up from 29% in 2018.

Loyalty 69

Loyalty Brand Identity Branding Customer Satisfaction 69

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Examples 109

Examples Brand Identity Branding Public Relations 109

Hubspot

OCTOBER 3, 2018

Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. A strong brand should be a priority for all businesses striving for success -- and the proof is in the numbers.

Positioning 91

Positioning Brand Identity Branding Paid Search Agency 91

Marketing Insider Group

DECEMBER 29, 2020

Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. You can build powerful connections and profound loyalty by: Viewing your organization as a “human entity”. Personalization. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech Advisor

MARCH 9, 2020

In this article, Prabhu Kannan, SVP, Marketing Technology & Global Loyalty Delivery Leader, Epsilon talks about how brands are constantly reinventing themselves to remain current and cater to their customers’ rising demands, which is essential for the growth of the business. billion by 2024, at a CAGR of 23.3%

Loyalty 52

Loyalty Forecasting Differentiation Barriers 52

Liveintent

MAY 9, 2018

People-based marketing was a hot topic at LiveRamp’s RampUp 2018. A good loyalty program is a beginning, not an end. Loyalty programs are closely associated with people-based marketing because the focus is on individuals and their track record with your brand. You can view more RampUp 2018 highlights here.

Tips 87

Tips Opt-out Opt-in Loyalty 87

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. The increasing cybercrime and data breach cases along with unscrupulous data practices have jeopardized valuable customer information and started to erode customer trust and loyalty. Promote a Culture of Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Contently

JUNE 25, 2018

Brands, publications, and organizations are almost expected to participate in the action for any historically significant events. For Pride Month (June) and other holidays, Twitter rolls out customized emojis, facilitating the messages from both brands and consumers about what matters to them. Charlotte Clymer (@cmclymer) June 3, 2018.

Brand Identity 126

Brand Identity Branding Paid Search Agency Amazon 126

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. If done right, your efforts will be rewarded with consumer trust and loyalty to your brand. Optimize Your Website for Mobile.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Brand Identity 96

Brand Identity Branding Viral Marketing Ideal Customer Profiles 96

Navigate the Channel

DECEMBER 12, 2017

Trade show planning for 2018 is in full swing. In 2018, trade show technology will continue to try to out-perform itself from years past, as attendees expect information to be displayed in innovative, interactive, and increasingly engaging ways. Keep your brand consistent across all business environments.

Trade Show 83

Trade Show Marketing AI Tactics Tips 83

Hubspot

OCTOBER 25, 2018

If the brand is recognizable and has multiple locations throughout your city or town, like McDonald's or Dunkin', it's quite possible your favorite food joint is a franchise. Brand strength. But with that investment, you get brand recognition, popularity, and years of experience in the fast food industry. Size and growth.

Paid Search Agency 100

Paid Search Agency Best Practices Advertising Agencies Budget Programs 100

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 113

Activities Brand Identity Branding Social Media 113

Zoominfo

OCTOBER 28, 2020

Slack creates branded sneakers with footwear company Cole Haan. Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. The other quadrants include customer loyalty , market expansion, and company transformation. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 91

Social Media Brand Identity Branding Media 91

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. Lots of Successful Brands Have Strong Opinions. Here are two brand storytelling examples to illustrate the power of opinion. not ads), what is a lead?

Opinions 309

Opinions Content Marketing Lead Ranking Content 309

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. Give your employer brand some love. Finally, consider your firm’s brand.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Turn Any Sale into Lifelong Loyalty in 100 Days.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Hubspot

SEPTEMBER 12, 2018

While there are numerous trends emerging in the IoT world today, let's take a look at the seven we believe will most affect consumers and businesses in 2018. In 2018, smart home systems and devices are going to become increasingly connected, and much more common. In 2018, the healthcare and IoT partnership is stronger than ever.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Moreover, note how the brand doesn’t push its product as the superior choice.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

The Customer

OCTOBER 13, 2021

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. When loyalty is in the balance, companies should weigh these four user characteristics first. Which Aligns With Your Brand?

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Porch Group Media

AUGUST 7, 2019

Brand Trust is More Important Than Ever for Consumers. Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services. In such a fiercely competitive environment, brand trust has become an important competitive differentiator.

Brand Identity 69

Brand Identity Branding Peer-to-peer Customer Satisfaction 69

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

BenchmarkONE

JANUARY 10, 2019

At the start of a new year, it’s important to look back on the trends of 2018 to see which ones were truly the best of the best. With that in mind, here were some of our favorite marketing trends of 2018 and a few things we think will be big in the coming year. Influencer Marketing. Macy’s plans on expanding this program in 2019.

Trends 66

Trends Planning Budget Programs Privacy 66

LiveRamp

SEPTEMBER 14, 2018

After a whirlwind couple of days in Cologne, Germany, we’re back from DMEXCO 2018. Many brands are onboarding their offline transaction data to better optimize the media investment—after all, 90% of commerce in the U.S. The post Three Takeaways From DMEXCO 2018 appeared first on LiveRamp. Guten morgen! Measurement reigns.

Ethics 40

Ethics Cost Per Thousand CPM CPC 40

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) Influencer marketing has been huge in 2018. According to DemandGen’s report , it topped the effectiveness ratings—right up there with content marketing—among brands and agencies. GDPR Compliance. Want more on this topic?

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) Influencer marketing has been huge in 2018. According to DemandGen’s report , it topped the effectiveness ratings—right up there with content marketing—among brands and agencies. GDPR Compliance. Want more on this topic?

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Hubspot

JULY 30, 2018

In 2018, smart home systems and devices are more impressive and all-encompassing than ever. Your home devices provide a sense of convenience, particularly when they’re ordering pizza or calling your sister, but in 2018, they can also tackle more serious tasks, like acting as your home security system when you’re out of town.

Amazon 78

Amazon Best Practices Paid Search Agency Pricing 78

Hubspot

JULY 25, 2018

There are numerous IoT-related benefits to the retail industry, but here, we’ll hone in on the seven most important ways we think IoT will change retail in 2018. If you have frequently returning customers, I bet you’d like to reward them for their loyalty. IoT Applications in Retail. Automated Checkout. Swirl Networks Inc.

Work Management 75

Work Management Loyalty Mobile Advertising Tagging 75

Tomorrow People

DECEMBER 18, 2017

Find out what to ask for this Christmas for a more successful content marketing strategy in 2018. This strategic content can then be used for a purpose, to build a subscribed audience, create brand loyalty and eventually evangelism. Planning to grow your business in 2018? Don’t settle for any more turtle doves!

Planning 0

Planning B2B Thought Leadership Tips Content Marketing 0

PureB2B

AUGUST 5, 2018

A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders like content marketing and mobile marketing. In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators.

Differentiation 62

Differentiation Brand Identity Branding Customer Satisfaction 62

Buffer

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors. Black Friday is the busiest shopping day of the year in the U.S.,

Brand Identity 98

Brand Identity Branding Opt-out Opt-in 98

Nuvi

NOVEMBER 5, 2018

NOVEMBER 6, 2018 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today announced its CEO, Joe Fuca, will speak at the 22 nd annual Healthcare Internet Conference (HCIC), held November 5-7, 2018 in Scottsdale, Arizona. REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Digital Transformation Verticals Conference 40

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In the UK, publishers felt their own pressure in 2018 over the uncertainty of the newly instated General Data Protection Regulation (GDPR).

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

PureB2B

AUGUST 5, 2018

A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders like content marketing and mobile marketing. In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators.

Differentiation 83

Differentiation Brand Identity Branding Customer Satisfaction 83