Marketing Insider Group

FEBRUARY 19, 2020

Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. But employee branding takes influencer marketing to a whole new level. Expertise matters even more when it comes to brands that sell to other businesses – B2B companies. We’ve all seen them.

Brand Identity 329

Brand Identity Branding Paid Search Agency Marketing & Strategy 329

Contently

DECEMBER 19, 2018

In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful. Time is money.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer lifetime value, contract value, close rate, and ROI ( source ).

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

KoMarketing Associates

OCTOBER 29, 2018

Sprout Social recently published the “From Risk to Responsibility: Social Media and the Evolution of Transparency” report and discovered that 86 percent of Americans believe transparency from companies is more important than ever before. Measuring the ROI of Social Media Marketing Initiatives.

Transparency 167

Transparency Social Media Media Brand Identity 167

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Create Quality Content More Frequently.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Contently

MAY 1, 2018

As Gartner writes in the report: Gartner’s inaugural Magic Quadrant for Content Marketing Platforms demonstrates marketing’s urgent need for tools that help develop, produce and deliver branded content. Wellman)], [27 March 2018]. This graphic was published by Gartner, Inc. and/or its affiliates in the U.S.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Post more blog content.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

JANUARY 24, 2018

Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. 500 companies, in particular. 500 companies.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere. In 2014, he published the #1 best seller on Amazon, « Welcome to the Funnel». These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Bannerflow

JANUARY 31, 2019

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. Together, the Customer Success and Operations teams made the deciding votes. These teams know our customers and display advertising in general inside out. The reason? And the winner?

Display 75

Display Paid Search Agency Ads Campaigns 75

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Jay Baer and Daniel Lemin. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. It was actually quite positive.

CMS Development 57

CMS Development Custom Publishing Lead Ranking Paper 57

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. But influencer marketing can go much deeper than this – and it can work for B2B brands, too. — Morgan (Molnar) Lehmann (@MorganMLehmann) September 5, 2018.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Marketing Insider Group

FEBRUARY 11, 2021

While some might see social media as a place to connect with customers, followers, friends, and family from around the world, there are aspects of these platforms that excel when it comes to local marketing. The better your SEO, the higher you’ll appear in searches, making you more visible to interested customers.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 116

Activities Brand Identity Branding Social Media 116

Litmus

MARCH 11, 2024

Most often, brands accomplish this by prefacing their subject line with something along the lines of “Oops,” “Sorry,” or “Correction.” In scenarios where the impact is large, you may want to get your public relations, legal, customer support, and social media teams involved. Question 5: Does the mistake warrant wider damage control?

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Automate Social Media Sharing.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. How you manage and de-escalate a crisis on social, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint and brand presence as a whole. People today expect more. 10/31 – No Chat.

Digital Transformation 75

Digital Transformation Storytelling Paid Search Agency Advertising Agencies 75

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Related: In the past few years, we’ve witnessed a shift from marketing where the primary channels- email and website - were owned and controlled by the brand.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. She was named Teacher of the Year in 2018. A nifty CDP/DMP solution of especial interest to B2B publishers.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. You can still read the original 2018 version here.) Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience. Here’s a closer look at what VR can and can’t do for your brand. For now, most branded AR opportunities require additional app downloads. Sample a product.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Brand Recall. So, when things return to “normal,” the effort you put now will show results in increased brand recall.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

DivvyHQ

APRIL 23, 2019

New brands emerge every day, but few are successful with about 20% failing in the first year. So what makes a brand successful? To me, part of the answer lies in what I call the brand personality. How brands present themselves to the world matters a lot if we want to be remembered. It’s also seen major investment.

Personalization 91

Personalization Brand Identity Branding Bundling 91

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. You can either amplify your brand’s awareness, consideration, or conversions. Brand awareness. To effectively target the right audience and optimize your paid social budget, it’s crucial that you have a deep understanding of your ideal customer. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

BenchmarkONE

JANUARY 15, 2019

Your website is one of the most versatile, and powerful, tools in your marketing arsenal for several reasons: It’s a validation tool , showing prospects and customers that you’re a legitimate business with a good reputation. Get the theme and you get its drag-and-drop builder, making it easy to add custom content where you see fit.

Paid Search Agency 65

Paid Search Agency Best Practices Advertising Agencies Pricing 65

ClearVoice

JANUARY 16, 2019

Your Facebook engagement probably stunk in 2018. Everybody knows that 2018 was a tumultuous year for Facebook, as well as for the publishers and content developers who rely on the platform to share messages. But 2018 is over, so what should you expect this year? percent of the top posts on the platform in 2018.

Facebook 66

Facebook SMS Viral Marketing Paid Search Agency 66

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. It was 365 days of twists, turns, and far more shining moments than ever before.

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! 2, 2018, I was settling back in at my desk after the holiday break and came across this provocatively titled post from Mark Schaefer on Twitter: Why Marketing Is Lost: Why marketing technology is sucking the life out of the marketing profession.

CAN-SPAM 54

CAN-SPAM Webinar Metrics Promotion Tactics 54

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. In fact, 56% of all videos published in the last year are less than 2 minutes long.

Social Media 67

Social Media Trends Media B2B 67

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

Sample 89

Sample B2B Marketing Planning Content Marketing 89