The 2018 Branded Twitter Awards


A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. — MLB (@MLB) November 29, 2018.

Content Marketing Trends and Stats for 2018 [Infographic]


a transition from creating branded content to building content brands. Check out these findings and many other interesting content marketing trends and stats for 2018 in the infographic below, to help you to get on board and create or improve your own content marketing strategy.

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Flip the Funnel: How To Use Micro-Influencers in 2018


Although macro-influencers do have a lot of followers to whom they can expose your brand, the likelihood of those actually engaging with you is relatively low. Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer.

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The Growing Risks to Brand Reputation Could become a Game-Changer


The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding.

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How B2B Marketing is Changing in 2018

is Changing in 2018 Insights on Priorities, Tactics, and Challenges. in 2018, and how the landscape has changed from a year ago. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and brand awareness. 1How B2B Marketing.

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Yet another post about 2018 B2B marketing trends? ” — 2018 Trends: B2B Marketing , Edelman. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio.

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. By using video you can help your prospects through the funnel by letting them “meet” you, like you, know and start to trust the person behind the brand.

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Digital marketing tips for start-ups in 2018


All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. The key to success on social media is to make sure you find your brand’s voice.

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What’s So Funny About Digital Marketing? 2018 Edition


Brand extensions can be a great idea (Tide detergent > Tide Pods…makes sense). 15 brand new social networks you’ve never heard of but should definitely try. The definitive ranking of 25 horrible brand mascots. Marketing can be is stressful. Take a break!

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? How to embrace new channels for brand and audience building. September 18, 2018 11 AM PST, 2 PM EST, 7 PM GMT

Google Algorithm Updates in 2018: Every Change You Should Know


August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

This has posed a particular challenge for years, especially when it comes to connecting earned media (such as when your brand is mentioned in a publication) to your brand’s bottom line. Social media is undisputedly the top way for brands to interact with their audience.

Google Ads: The Definitive Guide (2018 Update)


So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. 2) Branded Searches. It’s one of the biggest brands in the world. And even they bid on a their own brand, regardless of people not needing any introduction.

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10 promotional product trends from the PPAI Expo 2018


That means if the promotional product is faulty or falls apart, it will reflect negatively on your brand even if you didn’t make the actual promotional product. For many companies, branded uniform shirts, hats, or aprons are part of the expected attire for employees.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. November 20, 2018 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT

How Can Marketers Achieve Personalization in 2018?

Modern Marketing

Despite personalization being lauded as a best practice principle for years, many brands still struggle with the implementation. Most importantly, brands are just at the starting gates of personalization.

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. However, the research also found that marketers were struggling with measuring success against important organizational goals, such as brand awareness. Consider dedicating budget to producing this type of influential content in 2018. What does your budget look like in 2018?

Top 7 Tools for Creating a Strong Brand Identity

Marketing Insider Group

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. What Exactly Is Brand Identity? Brand identity refers to the collection […].

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Here are the 2018 Markie Award Finalists

Modern Marketing

We are excited to announce the Markie Award finalists for 2018 ! The Markies submissions reflect the changing nature of marketing and the fact that our customers are demanding better customer experiences in exchange for brand advocacy and loyalty.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT

Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

Content is a means of giving people answers to their questions, connecting them to our brand, and making them feel something. And as a marketer, where the rule of seven is a big deal, getting someone to remember your brand is huge. Brand Awareness.

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Congratulations to the 2018 Markie Award Winners!

Modern Marketing

And now…congratulations to our 2018 Markie Award winners: Account Based Marketing Team of the Year. This winner has created a customer retention or loyalty program that has successfully transformed their customers into fiercely loyal brand advocates.

The Best Marketing Channels in 2018 Offer a World of Value

Marketing Insider Group

But, instead of getting wrapped up in the ‘multi’, it can be productive to take a step back and look at what is actually working for high performing brands and focus on it. Today’s consumer wants more value from the brands they engage with.

The Definitive Guide to Web Push Notifications (Updated 2018)


Super important for brand recall. As of Sep 2018, it only works for Chrome on Android. Custom prompt provides you a much better opportunity to brand and position your product. The only thing you are doing is irritating the heck of your audience and diluting your brand.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

7 Ways to Reboot Your Brand’s Content Marketing Strategy

Marketing Insider Group

Content is a great way for a brand to demonstrate their relevance, personality, and value. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […].

5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. Brand Enhanced Sitelink Format. Anastasia Warren (@anastasiafwa) June 7, 2018. If you spot an opportunity for your brand to engage with a current news story or event, how do you decide to go for it?

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In 2018, Publishers Take Back Control with Subscription Success


In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In August 2018, their returning visitors increased by 74% and new visitors increased by 115%!

2018: A RebelMouse Year in Review


But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. Video 2018 year in review

10 Digital Marketing Tricks Used By Famous Business Brands

Marketing Insider Group

The post 10 Digital Marketing Tricks Used By Famous Business Brands appeared first on Marketing Insider Group. There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in.

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8 Tactics & Tools PPC Marketers Should Be Thankful for in 2018

KoMarketing Associates

2018 has been a crazy year in the world of PPC Marketing. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Finding brand new keywords and projecting budgets has never been easier thanks to this tool.

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24 Content Marketing Predictions for 2018


As content marketing continues to transform in 2018, here are 24 predictions that will keep you one step ahead. Smart brands will reduce the amount of content they produce, using that budget to improve the production value of everything they create. Contently grew up a lot in 2017.

3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

Businesses are operating in a saturated market where brand loyalty is decreasing, price competition is rising and consumers are distracted and exposed to several media, devices and a lot of information. Register for Modern Customer Experience 2018 here.

The rise and fall of the Trump lifestyle brand


The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. One of the best known examples of a successful lifestyle brand is Martha Stewart.

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How Great Brand Stories Connect You with Your Customers

Marketing Insider Group

When your brand uses storytelling to convey a message, it bypasses the head […]. The post How Great Brand Stories Connect You with Your Customers appeared first on Marketing Insider Group. Stories are all about the emotional connection they build.

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The Definite List Of The Best Blogs To Follow In 2018

Altitude Branding

Since we share a passion for all these inspirational blogs, we ’ve made the list of incredible blogs to follow, for the year 2018! Readers can find remote-friendly company reviews, personal branding tips, and job search advice through weekly blog posts.

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SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. January 2018 Updates.

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The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

So without further adieu: Our 10 Most Popular Blog Posts of 2018. They help you to readjust your goals and strategies in order to stay current with your audience and get the best results for your brand. Our Ultimate List of the Best PR Tools for 2018.

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How to Find Your Authentic Voice and Build Your Brand Online in 2018


Many of my colleagues and peers have been talking about their resolution to invest time in building their personal brands online – especially those in B2B sales roles. They recognize that this is important to invest in building your personal brand and finding your authentic voice online.

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