Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Marketing Insider Group

MAY 5, 2020

Your brand story is a lot like a first date. With the right elements, your brand story will hook potential customers right from the start. Shouldn’t my brand story be about my company?”. Brand conversations should do likewise. Branded content marketing , therefore, should start with the customer. Wait a minute!”

Brand Identity 263

Brand Identity Branding Paid Search Agency Impressions 263

Contently

DECEMBER 20, 2017

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” It’s how we’ve built our company and helped thousands of brands transform.

Storytelling 96

Storytelling Course Order Tactics 96

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Zoominfo

JULY 5, 2018

July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. Storytelling Can Help Employers Compete for Entry-Level Talent. Employers have the potential to stand out to college talent by leveraging storytelling. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Adobe Experience Cloud Blog

DECEMBER 29, 2017

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. In this blog, I’ll share five videos that will help you improve your marketing skills in 2018. . Personal Branding: Authenticity vs. Transparency.

Video Marketing 134

Video Marketing B2B Thought Leadership Planning Psychographics 134

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says.

Storytelling 111

Storytelling Advertising Agencies Paid Search Agency Work Management 111

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. The Video Marketing Storyteller: PortoBay Hotels First, we laughed.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Three Ingredients for Brand Narratives.

Storytelling 83

Storytelling Social Media Effectiveness Media 83

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can be especially persuasive. Even B2B brands are taking this indirect approach. Video Storytelling Tips 3.1 Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. It’s bound to have a major effect on how brands will connect with their customers through social media in the future. Facebook Kicks Off the New Year with an Algorithm Update. What That Means for 2019.

Social Media 111

Social Media Social Marketing Media Planning 111

Content Standard

FEBRUARY 12, 2018

Savvy brands aren’t content with sponsorships that only offer prime logo placement at sports competitions. Having your credit card brand logo painted across the barrier surrounding the Olympic ski slope finish isn’t without value, but what is it doing to win customer loyalty? Brand Storytelling Through the Lens of Sports.

Storytelling 67

Storytelling Brand Identity Branding Paid Search Agency 67

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Even B2B brands are taking this indirect approach. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

DECEMBER 29, 2020

Brand strategy, customer loyalty, and innovative technology are paramount. 92% of consumers agree that every interaction with a brand matters and the entire customer experience should be excellent. Customization produces brand loyalty. consumers listened to podcasts in 2020, up from 44% in 2018. 90% of U.S. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Cortex

FEBRUARY 28, 2019

When it comes to marketing lifestyle brands on Instagram beauty brands are the gold standard. Not only are they some of the most followed and active brands on the platform, but they have also successfully leveraged visual storytelling into a powerful growth loop that builds both their brand and customer base.

Brand Identity 60

Brand Identity Branding Storytelling Best Practices 60

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. 10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead. People today expect more.

Digital Transformation 75

Digital Transformation Storytelling Paid Search Agency Advertising Agencies 75

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. RogerCParker Click To Tweet. Joey Coleman.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action. Sample a product.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Sprout Social

FEBRUARY 5, 2019

Digital Natives Group is a perfect embodiment of these values, and this is why we are so excited to recognize it as our 2018 Agency Partner of the Year. Jonathan Jacobs (@JonEJacobs) November 19, 2018. This post Celebrating agency excellence: our 2018 Partner of the Year originally appeared on Sprout Social.

Advertising Agencies 77

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 77

Convince & Convert

FEBRUARY 1, 2018

As the 2018 Olympic Games quickly approach, I am nearly as excited for the Twitter arguments as the competitions. Watson has grown and maintained an engaged audience through her strong voice and consistent storytelling. A post shared by Sage Watson (@sagewatson) on Jan 10, 2018 at 2:47pm PST. Click To Tweet. Russia is banned.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Marketing Insider Group

MAY 26, 2020

Lots of Successful Brands Have Strong Opinions. Here are two brand storytelling examples to illustrate the power of opinion. Here are two brand storytelling examples to illustrate the power of opinion. Remember the 2018 a campaign featuring Colin Kaepernick? Opinions — Your Brand Voice Amplified.

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Opinions Content Marketing Lead Ranking Content 301

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Sprout Social

JULY 30, 2018

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the social media storytelling game. Many brands fall into the trap of choosing too broad an audience. Who is my audience?

Storytelling 90

Storytelling Social Media Media eCommerce 90

Content Standard

FEBRUARY 23, 2018

For brands that want to engage with storytelling in marketing , this distinction can be an obstacle. Everyone on your team has to understand what story means for your brand—how it sits in relation to your marketing message—if you’re going to be able to effectively carry it out.

Storytelling 94

Storytelling Content Marketing B2B Thought Leadership Paid Search Agency 94

Contently

APRIL 20, 2021

And in a world where environmental impact is one of the most important brand attributes to consumers, it’s become a huge competitive differentiator for Bank of the West. When Leslie Nuccio arrived as SVP of earned media at Bank of the West in 2018, she took note of the company’s content. “It’s not about us.”

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). Of course, whether or not we learn is up to us.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Contently

OCTOBER 4, 2017

” Since then, Matter Unlimited has thrived helping brands from Merck to Google to HP find and communicate their purpose. At the Cannes Lions Festival of Creativity, I talked with Holzer about how brands can take a stand about what they care about. Joe : And now your talk yesterday was about VR and emerging storytelling formats.

Brand Identity 144

Brand Identity Branding Paid Search Agency Storytelling 144

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 93

Social Media Brand Identity Branding Media 93

Content Standard

MARCH 28, 2018

That makes it a hotbed for innovation and great thinking where brand marketing is concerned. Brands come to this annual conference in Austin, Texas, to put on a showcase of experiential marketing, shaped by brand storytelling. Kacper Sawicki (@kacpersawicki) March 14, 2018. Innovative Immersion.

Advertising Agencies 72

Advertising Agencies Conference Buzz Storytelling 72

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. In other words: Yeah, VR marketing is a thing you need to think about.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters. The post Deloitte: Storytelling boosts sustainable innovation appeared first on IntegratedB2B by cylindr BBN.

Storytelling 40

Storytelling Work Management Advertising Mediums Act-On 40

Contently

JUNE 25, 2018

Brands, publications, and organizations are almost expected to participate in the action for any historically significant events. For Pride Month (June) and other holidays, Twitter rolls out customized emojis, facilitating the messages from both brands and consumers about what matters to them. Charlotte Clymer (@cmclymer) June 3, 2018.

Brand Identity 126

Brand Identity Branding Paid Search Agency Amazon 126

Integrated B2B

SEPTEMBER 20, 2018

Funded by The Danish Industry Foundation, the two-year SDG Accelerator programme pilot kicked off in the spring of 2018. In terms of the branding opportunities presented by the SDGs, authenticity goes a long way. ‘ We are aware and acknowledge that working with sustainability is a branding opportunity. Investing in the future.

Storytelling 40

Storytelling Paid Search Agency Advertising Mediums Forecasting 40

Stevens & Tate

DECEMBER 20, 2022

September 20, 2018 / in Articles, Digital, digital media, Internet Marketing, SEO / by Nicole Wagner. Brands are always looking for newer and better ways to engage with audiences, especially since audiences are expecting much more out of their brand experiences. What is Augmented Reality? Product Trials.

Storytelling 100

Storytelling Display Internet Marketing Search Engine Marketing 100

illumin

OCTOBER 18, 2018

.” Today Advertising Week continues to run with that main goal in mind blending the timely (AR, VR, Blockchain) with the timeless (storytelling) and reminding us that “great minds think unalike.” The post Recapping Advertising Week New York 2018 appeared first on AcuityAds Inc. KEY THEMES.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

Content Standard

NOVEMBER 27, 2018

How-to video content recently saved the day for me—and got me thinking about its potential to help brands connect with customers in an authentic way. I eventually landed on an ultra-helpful video that was posted by a retail brand, and I managed to create a passable winged-liner look. The Case for How-To Video Content.

Video Marketing 89

Video Marketing Brand Identity Branding Storytelling 89