Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 VIB Awards. Sherlock Holmes.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Navigate the Channel

DECEMBER 12, 2017

Trade show planning for 2018 is in full swing. In 2018, trade show technology will continue to try to out-perform itself from years past, as attendees expect information to be displayed in innovative, interactive, and increasingly engaging ways. Keep your brand consistent across all business environments.

Trade Show 83

Trade Show Marketing AI Tactics Tips 83

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Related: In the past few years, we’ve witnessed a shift from marketing where the primary channels- email and website - were owned and controlled by the brand.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Choozle

JANUARY 17, 2019

In their December 2018 U.S. Digital advertising in 2018: Key takeaways. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. Take a look at our 2017 key findings & best practices to compare data between 2017 and 2018.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Detailed advice. Turn Any Sale into Lifelong Loyalty in 100 Days.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Marketing Insider Group

MAY 5, 2020

Your brand story is a lot like a first date. It’s your one chance to make a great first impression. With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime. Tug at their heartstrings.

Brand Identity 264

Brand Identity Branding Paid Search Agency Impressions 264

PureB2B

MAY 20, 2018

In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. The post Modern B2B Technology Worth Trying in 2018 appeared first on PureB2B. Highly unlikely.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

BenchmarkONE

JANUARY 15, 2019

It’s a sales tool : a place where anyone can go to engage with your brand and connect with your sales team (or make a purchase). If you’re doing business in 2018 and beyond, it’s no longer enough to simply have a web presence: your site also has to be good. The post The 22 Best WordPress Themes of 2018 appeared first on Hatchbuck.

Paid Search Agency 65

Paid Search Agency Best Practices Advertising Agencies Pricing 65

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. April: Powering the Best and Brightest in New Media 2018 brought no April showers for RebelMouse.

CMS Development 57

CMS Development Custom Publishing Lead Ranking Paper 57

PureB2B

MAY 20, 2018

In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. The post Modern B2B Technology Worth Trying in 2018 appeared first on DemandScience. Highly unlikely.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

AgencyEA

APRIL 18, 2018

Below are examples of some of the top options for 2018. Entrepreneurs venture into niche markets to build something brand new. An entrepreneur with an impressive story to share: Gary Vaynerchuk. The post Top Event Speakers of 2018 appeared first on agencyEA. The Creators. The ones who make magic out of nothing.

Viral Marketing 70

Viral Marketing Education Outreach Conference 70

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political.

Social Media 111

Social Media Social Marketing Media Planning 111

Content Standard

MARCH 28, 2018

That makes it a hotbed for innovation and great thinking where brand marketing is concerned. Brands come to this annual conference in Austin, Texas, to put on a showcase of experiential marketing, shaped by brand storytelling. But impressing conference-goers is no easy matter. Innovative Immersion.

Advertising Agencies 73

Advertising Agencies Conference Buzz Storytelling 73

Hubspot

JULY 30, 2018

In 2018, smart home systems and devices are more impressive and all-encompassing than ever. Your home devices provide a sense of convenience, particularly when they’re ordering pizza or calling your sister, but in 2018, they can also tackle more serious tasks, like acting as your home security system when you’re out of town.

Amazon 78

Amazon Best Practices Paid Search Agency Pricing 78

PureB2B

SEPTEMBER 10, 2018

This might create the impression that you’re one of those spammy email senders unless you take pains to personalize your message. People who have purchased from you in the past are more likely to buy from you again, especially if there’s continuous engagement with your brand. The post Should You Buy B2B Leads in 2018?

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

PureB2B

SEPTEMBER 10, 2018

This might create the impression that you’re one of those spammy email senders unless you take pains to personalize your message. People who have purchased from you in the past are more likely to buy from you again, especially if there’s continuous engagement with your brand. The post Should You Buy B2B Leads in 2018?

Buy 62

Buy Work Management Sales Qualified Leads Marketing Management 62

Digilant

OCTOBER 30, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. They are not the first brand to start doing so, but such a large scale company selling trees is sure to get consumer attention.

Amazon 40

Amazon Mobile Advertising eCommerce Advertising ROI 40

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. 2018 brought no April showers for RebelMouse. It was 365 days of twists, turns, and far more shining moments than ever before. March: The Launch and Growth of La Verità.

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Examples 109

Examples Brand Identity Branding Public Relations 109

Sprout Social

FEBRUARY 5, 2020

Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Here, we’re going to try to make sense of Facebook reach and how it can help grow your brand. Reach vs. impressions. What is Facebook reach? Types of Reach.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

Envy

NOVEMBER 29, 2017

This cultural trait is creating some of the most exciting tech companies that are on our ‘must watch’ list for 2018: 1. With the total contract value of $200 million, 3,000 global customers and an impressive 140% growth in the last year, Darktrace are the ones to watch out for on the cybersecurity block.

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

Inbox Insight

FEBRUARY 26, 2018

As 2018 is already seeming to disappear before our eyes, we wanted to look at the upcoming email trends which will shape what’s arriving in your inbox throughout the rest of the year. Without further ado, here are the 5 email trends you need to watch in 2018. Definitely one to watch in 2018. Intent Targeting.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

Hubspot

JULY 19, 2018

So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. Gathering leads, real estate marketing and personal branding, and even training opportunities -- Keller Williams’ Blog has it all. Happy reading! Zillow Porchlight. Keller Williams.

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

Hubspot

SEPTEMBER 23, 2020

Despite Stark's impressive achievements, his career success and robotic super-suit weren't what made him a legend. Although co-marketing can be incredibly beneficial to you and your partner's brands, it will still take time, planning, and coordination when it comes to finding a co-marketing partner and launching mutually beneficial campaigns.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. You can either amplify your brand’s awareness, consideration, or conversions. Brand awareness. If you want to target the people who already have a relationship with your brand, use the Custom Audience feature. Brand Awareness. Paid Search Advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Metadata

DECEMBER 1, 2023

Here’s the rundown on why display hasn’t been our go-to: They claim ROI based on impressions that may as well be whispers in the wind. For genuine demand and brand awareness, social media is our preferred wingman. Up to 33% of display banner impressions are never seen by a human. Not the most engaging companion.

Display 52

Display Advertising Agencies Advertisements Advertising 52

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It signals brand awareness, and is a much better leading indicator than total traffic. It's brand awareness, so it isn't irrelevant, but it's too close to a vanity metric to place too much importance on. . Net new users (By Source). . OK - let’s dive deeper. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Biznology

OCTOBER 25, 2018

The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding. A brand is much more than just a name.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Hubspot

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. People writing about your brand or products are likely to reference owned media in their own coverage.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Litmus

JUNE 23, 2023

How brands are using this hack Looking for inspiration on how to use this trick? Here’s how some of them look like in Gmail: Check out some more examples of other brands successfully using this hack to optimize their preview text: Does it impact email deliverability? Learn how Originally published on July 11, 2018, by Chad S.

Deliverability 141

Deliverability Paid Search Agency Display Email Marketing 141

Stevens & Tate

OCTOBER 12, 2023

Take for example Instagram, which as of 2018 had almost one billion active monthly users. Studies have revealed that the engagement rates of brands on Instagram are ten times what they are on Facebook. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so.

Cost Per Click 52

Cost Per Click Cost Advertisements Advertising 52

Hubspot

AUGUST 29, 2018

The Insights tool can show you when your audience is on Instagram, which of your posts are most popular, and your account's impressions and reach. Used by Kenneth Cole, Sonos, and plenty of other big brands, Pixlie offers an impressive free tool.

Analytics 78

Analytics Impressions Analysis Distribution 78

NetLine

OCTOBER 12, 2018

As 2018 winds to a close, 2019 will surely bring more logos to the table. Funneling budget into impressions for B2B marketers can be a frustrating and futile spend that usually results in the old, “Well, brand awareness has value,” discussion. Or, learn more through a demo with an expert.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Webbiquity

DECEMBER 12, 2018

As of June 2018, 4.2 Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. Guest post by David Gutierrez.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Litmus

AUGUST 24, 2021

Here’s how some of them look like in Gmail: How other brands are using this hack. Check out some more examples of other brands successfully using this hack to optimize their preview text: Does it impact email deliverability? The popularity of this hack is increasing, but there are still many brands who have yet to use it.

Deliverability 144

Deliverability Display Communities Newsletter 144