Marketing Insider Group

MAY 27, 2019

Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. The post How to Choose the Right Martech Tool for Your B2B Tech Brand appeared first on Marketing Insider Group. While traditionally marketers have been known […].

Tools 274

Tools Brand Identity Branding B2B 274

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. They can’t, however, forget the branding investments that helped them grow to what they are today.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Examples 111

Examples Brand Identity Branding Public Relations 111

Marketing Insider Group

AUGUST 15, 2018

A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders […]. The post 10 Ways to Differentiate Your Brand Through a Better Customer Experience appeared first on Marketing Insider Group.

Differentiation 248

Differentiation Brand Identity Branding Customer Surveys 248

Stevens & Tate

MAY 22, 2023

Brand leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter. This marketing strategy uses the power of an existing brand to support a company’s entry into a new, but related product category by communicating valuable product information to the consumer.

Advertising Agencies 70

Advertising Agencies Positioning Brand Identity Branding 70

Marketing Insider Group

APRIL 9, 2018

There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group.

Trends 279

Trends Marketing Promotion Online Marketing 279

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Marketing Insider Group

DECEMBER 11, 2017

To more human content and more authentic brand-consumer relationships? The post How AI Will Make Marketing More Personalized in 2018 appeared first on Marketing Insider Group. What’s tomorrow’s secret to better personalization? Artificial intelligence.

Personalization 279

Personalization Paid Search Agency Social Media Marketing 279

Biznology

MAY 13, 2019

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. in 2018 was only 48%, down from 58% in 2017.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Biznology

OCTOBER 25, 2018

The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding. A brand is much more than just a name.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Contently

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Biznology

JUNE 13, 2018

The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018. This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. There are several options that can minimize the risks to their company brand. Like this post?

Brand Identity 154

Brand Identity Branding Comparison Rules 154

Webbiquity

MARCH 8, 2018

Although macro-influencers do have a lot of followers to whom they can expose your brand, the likelihood of those actually engaging with you is relatively low. This is because consumers know these celebrities only engage with these brands based on paid sponsorships, and as such, are less likely to trust their recommendations.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Biznology

FEBRUARY 22, 2018

All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion.

Planning 209

Planning Tips Budget Programs Outreach 209

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Brand Identity 98

Brand Identity Branding Viral Marketing Ideal Customer Profiles 98

Hubspot

OCTOBER 3, 2018

Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. A strong brand should be a priority for all businesses striving for success -- and the proof is in the numbers.

Positioning 91

Positioning Brand Identity Branding Paid Search Agency 91

Contently

JUNE 25, 2018

Brands, publications, and organizations are almost expected to participate in the action for any historically significant events. For Pride Month (June) and other holidays, Twitter rolls out customized emojis, facilitating the messages from both brands and consumers about what matters to them. Charlotte Clymer (@cmclymer) June 3, 2018.

Brand Identity 126

Brand Identity Branding Paid Search Agency Amazon 126

Biznology

JANUARY 14, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. His performance last year provides a classic case study for all companies on how to manage brand risk, or at least what not to do.

Facebook 91

Facebook Brand Identity Branding Privacy Protection 91

Biznology

DECEMBER 29, 2017

I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! This is certainly wishful thinking, but my gut says the EU regulators will clarify whether some exceptions or workarounds may be available to B2B marketers as the May 25, 2018 deadline approaches. AI gets real. Anyone have others to offer?

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Liveintent

JANUARY 30, 2020

It’s been a big year for direct-to-consumer (D2C) brands. Consumers are also feeling the D2C hype: 40% of US internet users predict D2C brands to make up at least 40% of purchases in the coming five years. In order to maintain this growth in an increasingly competitive market, D2C brands can’t rest on their laurels.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Biznology

MARCH 5, 2018

That means if the promotional product is faulty or falls apart, it will reflect negatively on your brand even if you didn’t make the actual promotional product. If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. Electronics.

Promotion 202

Promotion Trends Product Merchandising 202

Buffer

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Intent 86

Intent Personalization Ad Building Brand Identity 86

DivvyHQ

APRIL 23, 2019

New brands emerge every day, but few are successful with about 20% failing in the first year. So what makes a brand successful? To me, part of the answer lies in what I call the brand personality. How brands present themselves to the world matters a lot if we want to be remembered. It’s also seen major investment.

Personalization 91

Personalization Brand Identity Branding Bundling 91

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

ClickZ

SEPTEMBER 10, 2020

30-second summary: To find success in the age of data, brands must help consumers find data harmony. Much of the mistrust plaguing brands can be traced to a lack of clarity; rebranding privacy so that everyone can understand will counteract this. Below are five considerations for brands to help consumers find data equilibrium.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

According to a study by Label Insight , 94% of consumers surveyed indicated that they were more likely to be loyal to a brand that offers transparency, while seventy-three percent said they were willing to pay more for a product that provides complete transparency. Steps for Building Consumer Trust and Brand. Not convinced?

Transparency 134

Transparency Privacy Policies Brand Identity Branding 134

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 93

Social Media Brand Identity Branding Media 93

Adobe Experience Cloud Blog

SEPTEMBER 14, 2018

No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. However, when you get a brand refresh right, it will feel right. Let’s talk about rebrands.

Brand Identity 133

Brand Identity Branding Thought Leadership Trust Marketing 133

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 116

Activities Brand Identity Branding Social Media 116

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. As LiveIntent found, D2C campaigns have driven 25% more clicks and 35% more conversions in 2019 than in 2018.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Cortex

FEBRUARY 28, 2019

When it comes to marketing lifestyle brands on Instagram beauty brands are the gold standard. Not only are they some of the most followed and active brands on the platform, but they have also successfully leveraged visual storytelling into a powerful growth loop that builds both their brand and customer base.

Brand Identity 60

Brand Identity Branding Storytelling Best Practices 60

Contently

SEPTEMBER 27, 2018

In March of 2018, Facebook messed up again. The post Attention Brands: Young Americans Are Breaking Up With Facebook appeared first on Contently. When they don’t, you have two choices: give them a second chance or leave. Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election.

Facebook 140

Facebook Brand Identity Branding Social Networks 140

B2B Marketing Directions

JANUARY 17, 2021

In 2018, Samuel Scott wrote a column for The Drum in which he contended that the marketing industry has split into two distinct camps that advocate two very different approaches to the practice of marketing. To use Samuel's words, B2B brand and demand generation marketers ". A similar Cold War now exists within B2B marketing.

Demand Generation Agencies 64

Demand Generation Agencies Demand Allocation Brand Identity 64