The 2018 Branded Twitter Awards


A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. From existential rants to sass to actual nonsense tweeted for two hours straight, 2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining tweets of all time. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards.

How Can Marketers Achieve Personalization in 2018?


Despite personalization being lauded as a best practice principle for years, many brands still struggle with the implementation. Most importantly, brands are just at the starting gates of personalization. However, any savvy marketer will agree that, in the age of the hyper-connected consumer, delivering a personalized experience is the key to bridging the gap that is growing between a customer’s expectations and the customer experience reality that brands can deliver.


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Here are the 2018 Markie Award Finalists


We are excited to announce the Markie Award finalists for 2018 ! The Markies submissions reflect the changing nature of marketing and the fact that our customers are demanding better customer experiences in exchange for brand advocacy and loyalty. These finalists have created strategies to align and unify their brands, designed beautiful visual selling websites, leveraged mobile in engaging and easy-to-use ways and provide a variety of their users with targeted experiences.

Congratulations to the 2018 Markie Award Winners!


And now…congratulations to our 2018 Markie Award winners: Account Based Marketing Team of the Year. This winner has created a customer retention or loyalty program that has successfully transformed their customers into fiercely loyal brand advocates. Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends. Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? How to embrace new channels for brand and audience building. September 18, 2018 11 AM PST, 2 PM EST, 7 PM GMT

Digital Marketing Trends You Must Follow in 2018

Marketing Insider Group

There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. The world of online marketing moves fast. The more a certain marketing technique is used, the more audiences around the world become accustomed to it […].

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Day One from Oracle Modern Customer Experience 2018


Modern Customer Experience 2018 is officially underway in the great city of Chicago, home to the Cubs, deep-dish pizza and chilling winds sweeping across the Great Lakes (even in April!). Everywhere one looked people were interacting with brands, from getting their photo taken with a Mack Truck to trying on VR goggles to connecting with representatives about their products.

Digital marketing tips for start-ups in 2018


All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. The key to success on social media is to make sure you find your brand’s voice. Trying to run a start-up on a shoestring budget is tough.

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. Customers conduct a referendum on your brand everyday. Everyday influencers, brand advocates, micro-influencers?

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Google Ads: The Definitive Guide (2018 Update)


So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. 2) Branded Searches. It’s one of the biggest brands in the world. And even they bid on a their own brand, regardless of people not needing any introduction. While Hubspot is a very well known brand in the Software space as well, they’re still at a high chance of losing potential customers to Intercom. Simply because they haven’t bid on their “branded keyword”.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. November 20, 2018 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT

The Growing Risks to Brand Reputation Could become a Game-Changer


The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding. A brand is much more than just a name. Similarly, a reputation is an accumulation of actual experiences and feelings for a brand, pro and con, that will shape these perceptions over time.

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10 promotional product trends from the PPAI Expo 2018


That means if the promotional product is faulty or falls apart, it will reflect negatively on your brand even if you didn’t make the actual promotional product. If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. For many companies, branded uniform shirts, hats, or aprons are part of the expected attire for employees.

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […].

Google Algorithm Updates in 2018: Every Change You Should Know


August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines. July 9, 2018: Speed Update Debuts Worldwide. May 13, 2018: Snippet Length Decreases. March 19, 2018: Subscribe with Google.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT

42 Tweets from the 2018 Growth Acceleration Summit


On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. If you weren’t able to attend this year, fear not, we’ve compiled some of the best tweets from the 2018 Growth Acceleration Summit. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018. Jay Baer (@jaybaer) June 20, 2018.

October 2018 B2B Blog Post Round-Up


3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. Branding is most effective when content engages the proper audience. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience. Branding is all about perception—it’s the process of creating memorable imagery to correspond with business goals and products. But, what does “good” branding look like?

June 2018 B2B Blog Post Round-Up


This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Ways Branding Contributes to the Customer Experience. Interestingly, that same study found that 74% of marketers believe brand strategy is also more important than ever. But the question is: How are these two things—branding and customer experience—related? 5 Ways to Build a Better Brand Using Video.

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The Definitive Guide to Web Push Notifications (Updated 2018)


Super important for brand recall. As of Sep 2018, it only works for Chrome on Android. Custom prompt provides you a much better opportunity to brand and position your product. Also, frequent use of them leads you to dilute your brand and really annoy your users in return for a higher number of clickthroughs in short term. You may be tempted to commit them for short-term gains but trust me they are gonna be kill your brand & audience in the longer run.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Steve Molis has put together a collection of universal formula tips and tricks, along with several of his personal favorites, so that you can get the benefit of a wealth of information without having to trawl through everybody else’s Salesforce problems.

Personal Branding – Why Now Is The Time To Build Your Personal Brand

Marketing Insider Group

This is why more and more thought leaders, business consultants, and influencers are choosing to focus on personal branding: it’s not enough to be a nameless part of a […]. The post Personal Branding – Why Now Is The Time To Build Your Personal Brand appeared first on Marketing Insider Group. At one point, there was such a thing as separation between your work life and your social life. For many professionals, this is no longer true.

How to Avoid the Biggest Hiring Mistakes in 2018


Improve your employer brand. The post How to Avoid the Biggest Hiring Mistakes in 2018 appeared first on B2B Blog. Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics ( source ): 80% of employee turnover is due to bad hiring decisions.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

This has posed a particular challenge for years, especially when it comes to connecting earned media (such as when your brand is mentioned in a publication) to your brand’s bottom line. At a minimum, brands should master Google Analytics , which offers valuable metrics for PR professionals and is completely free. If you wish to heighten brand awareness and humanize your brand, consider featuring various members of your team in video or podcast interviews.

Flip the Funnel: How To Use Micro-Influencers in 2018


Although macro-influencers do have a lot of followers to whom they can expose your brand, the likelihood of those actually engaging with you is relatively low. This is because consumers know these celebrities only engage with these brands based on paid sponsorships, and as such, are less likely to trust their recommendations. Given the power they have to expose your brand to a much more qualified audience, micro-influencers are a valuable addition to your campaigns.

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The Definite List Of The Best Blogs To Follow In 2018

Altitude Branding

Since we share a passion for all these inspirational blogs, we ’ve made the list of incredible blogs to follow, for the year 2018! Readers can find remote-friendly company reviews, personal branding tips, and job search advice through weekly blog posts. The post The Definite List Of The Best Blogs To Follow In 2018 appeared first on Altitude Branding. Digital Branding 2018 blogs blogs to follow inspirational blogs

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In 2018, Publishers Take Back Control with Subscription Success


In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In the UK, publishers felt their own pressure in 2018 over the uncertainty of the newly instated General Data Protection Regulation (GDPR). In August 2018, their returning visitors increased by 74% and new visitors increased by 115%! The Rise of the Mature User.

7 Ways to Reboot Your Brand’s Content Marketing Strategy

Marketing Insider Group

Content is a great way for a brand to demonstrate their relevance, personality, and value. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […]. The post 7 Ways to Reboot Your Brand’s Content Marketing Strategy appeared first on Marketing Insider Group. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective.

July 2018 B2B Blog Post Round-Up


At SHRM 2018, Alfredo Castro and Mardely Vega will present “Strategic Storytelling: Engaging New Talents in a Global Workplace!” In our digital, always connected world, a customer is often first introduced to a brand via their website. But, businesses vary drastically regarding branding, products, sales cycles, and much more. The post July 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. Welcome—or, welcome back—to our monthly blog post round-up.

How to Find Your Authentic Voice and Build Your Brand Online in 2018


Many of my colleagues and peers have been talking about their resolution to invest time in building their personal brands online – especially those in B2B sales roles. They recognize that this is important to invest in building your personal brand and finding your authentic voice online. By taking the time to build your brand you can stand out and be that expert, that trusted source of information. Your online personal brand is more important than ever.

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2018: A RebelMouse Year in Review


But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. March: The Launch and Growth of La Verità This year we were able to showcase the vast and diverse portfolio our platform can cater to, from new media powerhouses to legacy brands, and even traditional print publications. Video 2018 year in review

10 Digital Marketing Tricks Used By Famous Business Brands

Marketing Insider Group

The post 10 Digital Marketing Tricks Used By Famous Business Brands appeared first on Marketing Insider Group. There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising […].

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Small Business Marketing: Brands On A Budget

Marketing Insider Group

The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group. Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so […].

Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action


Advocate Engagement Advocate Marketing 101 Brand Awareness Customer Engagement, Retention & Growth Finding Your Advocates Uncategorized advocacy advocacy framework advocacy marketing advocate marketing advocate marketing program B2B advocates Ceridian customer engagement customer powered growth ellie mae framework SiriusDecisions siriusdecisions 2018 siriusdecisions framework SiriusDecisions Summit

5 Ways to Build a Better Employer Brand


As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. If you’re new to employer branding, today’s blog post is for you. We’ll review what an employer brand is, why it’s important, and offer five methods to improve your employer branding strategy. What is an employer brand? An employer brand refers to a company’s identity and reputation as an employer.

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SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors. Google truly gave and took away in 2018. January 2018 Updates. March 2018 Updates. May 2018 Updates. June 2018 Updates.

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Will growing income disparity force CEOs to re-brand?


The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018. This could be a huge challenge to the brand image for these chief executives and implicitly a risk for their company brand. Because a company brand is often defined by the image and values of its CEO, the overall brand risk will be intensified as a result. There are several options that can minimize the risks to their company brand.

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