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Four Digital Marketing Trends in China To Know for 2018

KoMarketing Associates

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. Let us know!

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Best Marketing Books You Need To Read

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

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What Are 2018’s Biggest Content Marketing Trends?

Contently

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. The Storytelling Edge, h is book with Contently co-founder Shane Snow, is available for pre-order now.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

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Weekend Reading: “Non-Obvious 2018” by Rohit Bhargava

Marketing Insider Group

For the 156th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of Non-Obvious 2018 Edition: How To Predict Trends And Win The Future. The post Weekend Reading: “Non-Obvious 2018” by Rohit Bhargava appeared first on Marketing Insider Group.

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Content Marketing World 2018: Key Trends and Takeaways

Brandpoint

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. With 10+ sessions to choose from on each breakout track, CMWorld feels like a Choose Your Own Adventure book. — Britta Schellenberg (@MizzBritta) September 5, 2018.

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AEC Marketing Trends: 2018 Edition

Hinge Marketing

So as we enter into the new year, I’d like to look at five marketing trends that will impact AEC firms in 2018 and beyond. Trend 1: A heavy focus on recruiting. Trend 2: More emphasis on community outreach. Trend 3: A transition from relationships to expertise. Trend 5: More high-quality content.

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