RebelMouse

APRIL 18, 2018

The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018. So now publishers are shifting again.

Video Marketing 41

Video Marketing Marketing & Strategy Industry CMS Television marketing 41

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Martech Advisor

OCTOBER 2, 2019

Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 By using connected TV devices, viewers can access video streaming services (Netflix, Hulu, YouTube, Pandora) and search for digital content on the web. million on digital video, compared to $12.1 million in 2017.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Webbiquity

JANUARY 19, 2016

billion by 2018. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. billion by 2018. Mary Meeker’s Internet Trends ). Social media use isn’t quite universal—but it’s getting close.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. According to our annual benchmark data , as company size increases, so does the use of external resources for video content creation. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. of the businesses used Facebook. Source: outbrain.com). while HAHA 34.1%).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Valasys

SEPTEMBER 21, 2021

All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Their joint campaign, #WhatsYourName, was implemented on Twitter, Instagram, Facebook, and YouTube in 2020.

Social Media 52

Social Media Examples Campaigns Media 52

Moz

MAY 17, 2020

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Valasys

MAY 13, 2020

Pete Meyers from Moz told Barry Schwartz of Search Engine Land that Google’s May 2020 core update showed the second-highest impact amongst all the core updates, as evidenced by the Mozcast parameters, only behind the Google’s Medic Update, a core algorithmic update rolled out in August 2018. Search Metrics. Technology.

SERP 49

SERP Lead Ranking Lead Scoring Business 49

Vidyard

DECEMBER 17, 2020

YouTube Statistics 3.7 Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Sprout Social

AUGUST 28, 2018

You can use it to discover content trends, find top performing content and more. Through Tailwind, you can track trends in followers and engagement, analyze your audience and they even provide some Instagram analytics as well at certain plan levels. Networks: Pinterest, LinkedIn, Facebook, Twitter, Instagram and YouTube.

Social Media 111

Social Media Analytics Tools Media 111

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Vidyard

MARCH 23, 2021

YouTube Statistics 3.7 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Social media, websites, and YouTube are the most popular places to distribute video content. Video in Business Benchmark Report Know where you stand, so you can stand out.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Keeping abreast with industry standards always helps.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics provide deep insights that make measuring ROI and benchmarking against competitors to stay ahead a breeze. Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

Biznology

FEBRUARY 27, 2020

Animoto’s most recent report about social video trends discovered that 91% of marketers who used. 70% of People Feel Positive After Watching Educational YouTube Videos. People watch internet videos for a variety of reasons, but the majority of them feel good after watching educational ones on YouTube. In the U.S.,

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Sprout Social

OCTOBER 26, 2021

Creating YouTube videos that showcase your company values and culture. For instance, a graphic designer might spend more time on visual channels like Instagram or Pinterest, while video editors likely enjoy YouTube and TikTok. Verizon is one of many companies joining a growing trend on Facebook. Tap into the right platforms.

Resource Management 110

Resource Management Work Management Social Media Peer-to-peer 110

Golden Spiral

NOVEMBER 6, 2018

It’s easy to say you’ll start using your Facebook , YouTube , LinkedIn , and Twitter accounts — but if you have limited time or budget, you’ll want to focus on a quality strategy across one or two networks, rather than trying to have a presence everywhere. Give yourself a benchmark for what a social media win looks like.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

LeadsRX

MARCH 23, 2022

These are standard questions and these companies, because they’re testing literally thousands of different creatives from many different companies, they have norms and benchmarks, so they can tell you how strongly persuasive this particular ad was; how strong is the branding in the ad? Each ad is benchmarked against category averages.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Valasys

OCTOBER 3, 2019

Most of the companies spend a considerable amount of their time & resources in trying to define & measure the social media KPIs like FB , Twitter , Instagram , LinkedIn , YouTube , Pinterest, etc. and also take efforts to align the Social Media KPIs with their business objectives. Pinterest is a platform of highly engaged audiences.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Vidyard

OCTOBER 27, 2019

An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. Video length has been trending shorter in recent years. In 2018, the average video was just over four minutes long. To this end, video analytics are essential.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Marketing Insider Group

DECEMBER 8, 2020

HubSpot’s State of Inbound Report also found that 48% of marketers are already planning to include YouTube in their content strategy in the coming years. Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches).

Lead Ranking 359

Lead Ranking Lead Generation Paid Content Lead Scoring 359

Contently

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. After a year, though, you should have real benchmarks to analyze.

Budget Programs 136

Budget Programs Top of Funnel Ad Building Content 136

Content Marketing Institute

NOVEMBER 6, 2017

Last month my Twitter feed was abuzz about the new Content Marketing Institute’s Benchmarks, Budgets, and Trends report – and with good reason. If you’re publishing on YouTube, you can use its cards and end screen features. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Data/research. Optimize your videos.

Webinar Metrics 111

Webinar Metrics Top of Funnel SEO Budget Programs 111

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Golden Spiral

NOVEMBER 20, 2020

And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data. And we'll, we'll do a couple of things here in case you're finding us on LinkedIn or YouTube and streaming this, let me tell you a little bit about who we are. If it's older than 2018, I just go, okay.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52