Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching. .”

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

DivvyHQ

JUNE 5, 2018

Robert Mills of Content Marketing Institute defines content workflow as “a set of tasks that a team needs to complete for a given client or content type — a web page, a blog post, a white paper, an email, or any other kind of content that the group needs to deliver.”.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 271

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Must-read articles: Best of Copyblogger: 2018 Edition. Must-read articles: 6 Trending Colors to Use in 2019. Must-read articles: The Ultimate Guide to Google Ranking Factors in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Golden Spiral

DECEMBER 3, 2021

Stay on top of the social media trends and conduct this research on an annual basis to make sure you don’t miss opportunities. Every piece of content you produce—blog articles, guides, videos, webinars, white papers, etc.—are Use these statistics as guidelines or benchmarks, not a measure of your success. per employee.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. This article from USA Today compiles a list of the top 10 cities for marketing jobs based on open listings and salary trends. Problem-solving. Do some companies offer better marketing jobs than others?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Instead of your standard white paper download as a call to action for your paid search and social efforts, try taking the same content and creating a quick quiz. back to top. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Circle Studio

AUGUST 30, 2018

Demand Gen Report’s 2018 Content Preferences Survey collects intel from B2B marketing and sales professionals. Additionally, 63% agree that content creators should provide more benchmarking data. Case studies, white papers and blogs were used by over 70% of B2B buyers throughout the past year.

Top of Funnel 60

Top of Funnel Customer Surveys Demand Peer-to-peer 60

Full Circle Insights

MAY 5, 2021

For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. White Papers. B2B Marketing in 2020: 4 Trends to Try. Martech Madness Elite 8: Ranking the Trends of 2018.

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Full Circle Insights

JULY 28, 2020

The KPIs to measure impact changed and, in turn, so did the benchmarks to success. White Papers. B2B Marketing in 2020: 4 Trends to Try. Martech Madness Elite 8: Ranking the Trends of 2018. The Salesforce Technology You’ll Need for Your ABM Strategy in 2018. Watch: On-Demand Webinar. Case Studies.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 52

Full Circle Insights

AUGUST 7, 2020

The pivot to digital campaigns and virtual experiences may be disorienting because it overturns routines and disrupts established KPIs and benchmarks. White Papers. B2B Marketing in 2020: 4 Trends to Try. Martech Madness Elite 8: Ranking the Trends of 2018. What Attribution Models Can Tell Us. Case Studies.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Content Marketing Institute

NOVEMBER 6, 2017

White papers. White papers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created white papers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find white papers ideal #content for earning links.

Webinar Metrics 111

Webinar Metrics Top of Funnel SEO Budget Programs 111

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Lisa Murton Beets, CMI’s research director, provides an overview of B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Case studies. Register today using code BLOG100 to save $100.

Examples 108

Examples Case Studies Case Study Content 108

Golden Spiral

NOVEMBER 20, 2020

And, uh, so if you're watching, you're, you're probably having to write something to at a minimum, a tweet at the maximum, an ebook or a white paper or something else, or who knows. And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62