Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

MarketJoy

JULY 13, 2018

Join MarketJoy and AAISP for their upcoming webinar online. MarketJoy has announced a Webinar that features Larry Reeves, CEO AAISP, and Curtis Bendt, VP of customer success, Marketjoy. This webinar will be presented on 26th July 2018. This webinar will be presented on 26th July 2018.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. The post Can You Beat This Year’s Video Benchmarks?

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

B2B Marketing Directions

NOVEMBER 18, 2018

Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus of numerous conferences and webinars, and the subject of dozens of articles and blog posts. For example: In the 2018 ABM Benchmark Survey by Demand Gen Report, 85% of respondents said they are using ABM.

Account Based Marketing 40

Account Based Marketing B2B Thought Leadership ABM Demand Generation Agencies 40

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Watch the webinar. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Tomorrow People

MARCH 6, 2018

There will be invitations to contact a company, attend a webinar, or sign up for a sales briefing. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. The reader isn’t at that stage of the sales funnel yet.). BOFU content, by contrast, is actively involved in converting the prospect into a buyer.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And conversely, virtual/webinar events increase from 57% to 67%. There is significant data that emerges from this year’s study.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Watch a webinar on persuading your organization to support SEO. That is the central premise of the book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Vidyard

OCTOBER 18, 2018

We then published the results in our 2018 Video in Business Benchmark Report. We were looking to understand how real businesses were using video on a day-to-day basis and if there were any overarching trends. This includes content such as webinars and product demos, which are becoming more common, particularly in B2B markets.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

KoMarketing Associates

NOVEMBER 1, 2018

As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. Nurturing is about building human relationships, not just moving leads through a funnel.”. I think a lot of marketers have gotten the message that it pays to be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. Awareness stage webinar vs Consideration case study). We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . . 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. If it’s one webinar per quarter, put it on the calendar.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Inbox Insight

AUGUST 1, 2017

There are many ways to achieve this to deliver scale, some examples are Social Media, Email, Programmatic, Re-Marketing, Blogs, Events, Webinars, Micro-sites, Outreach and Resource Centers. B2B Content Marketing – 2018 Benchmarks, Budgets and Trends – North America (Content Marketing Institute and Profs).

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Lead Scoring 75

DivvyHQ

DECEMBER 12, 2018

The latest Content Marketing Trends report from CMI and MarketingProfs shows 78% of B2C respondents rating their content marketing approach as extremely successful, very successful, or moderately successful. As organizations chart their courses for the new year, we’re here to help. Content Marketing Works. It just does.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

SnapApp

APRIL 2, 2019

To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. They aren’t some weird social media trend, they’re Top of Funnel, Middle of Funnel, and Bottom of Funnel content. It’s tied to their paychecks and bonuses.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Hinge Marketing

AUGUST 6, 2019

Webinars drive engagement with your target audience and leads for your marketing organization. In this field guide, business-to-business (B2B) marketers can expect to see: Research on the growing practice of webinars in B2B. Popular webinar platforms, and tools to evaluate. How frequently you should host a webinar.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .” ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs.

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63

SnapApp

MAY 22, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

SnapApp

MAY 25, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Vidyard

DECEMBER 17, 2020

Virtual Conference and Webinar Statistics 3. Get the latest benchmarks and trends for virtual selling. Business-created video webinars are high on the list of common content formats, when 73% of marketing and sales leaders say that they’re one of the best ways to generate quality leads ( Hubspot, 2020 ). Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .” ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs.

Advertising Benchmark 50

Advertising Benchmark Video Marketing B2B Content 50

Vidyard

JUNE 7, 2018

That’s part of what makes our 2018 Video in Business Benchmark Report so insightful: We examined 250,000 videos from 600 businesses and found that while businesses are creating more videos on more channels in more departments, they aren’t the ones you might expect. How are you tracking your video benchmarks?

Advertising Benchmark 83

Advertising Benchmark Video Marketing Peer-to-peer Webinar Metrics 83

Vidyard

MARCH 23, 2021

Virtual Conference and Webinar Statistics 3. TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Length Statistics 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Terminus

DECEMBER 15, 2017

Replay our webinar on demand and read through this post to learn how Terminus came together as one team truly focused on revenue growth. We knew what our benchmarks were, and we knew what our goals were. Now we’re in the middle of Phase 2, and we can’t wait to share more of the results of our journey in our next webinar in Q1.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles Lead Ranking Paid Search Agency 22

Seismic

FEBRUARY 18, 2020

Shaalin Parekh hosted a webinar in conjunction with Bobby Martin from Vertical IQ and Jim Marous from The Financial Brand. You can see the full webinar here. In fact, according to a recent survey from The Financial Brand, it’s the most important trend that B2B and retail banks see shaping the industry in 2020 and beyond.

Personalization 78

Personalization Marketing AI Work Management B2B 78

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Webinar and conference services. Executive dashboards also feature revenue cycle analytics identifying real-time metrics and trends. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’re happy to report in that in our 2020 trends webinar last month, we did not do that.

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

Online Marketing Institute

JULY 27, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Use the results these tools give you as benchmarks.

Optimization 52

Optimization SEO Tips FAQ 52

Hinge Marketing

APRIL 23, 2018

Download The 2018 High Growth Study Executive Summary. Let’s review some of the trends driving those changes. Marketing Automation Trends. As Figure 1 shows, it is reasonable to expect that trend to continue. And this trend is only likely to get worse as more advanced features are added in the coming years.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor. videos and webinars).

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Golden Spiral

DECEMBER 3, 2021

Stay on top of the social media trends and conduct this research on an annual basis to make sure you don’t miss opportunities. Every piece of content you produce—blog articles, guides, videos, webinars, white papers, etc.—are Use these statistics as guidelines or benchmarks, not a measure of your success. What would you add?

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Must-read articles: Best of Copyblogger: 2018 Edition. Must-read articles: 6 Trending Colors to Use in 2019. Must-read articles: The Ultimate Guide to Google Ranking Factors in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Tomorrow People

FEBRUARY 13, 2018

Content types we will use here: playbooks, webinars. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. The goal of consideration content is to make prospects super interested in you. Think of this as a first date. This is where the prospect will convert on a landing page.

Top of Funnel 168

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 168