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Instagram Advertising Continues to Increase for Social Media Marketers

KoMarketing Associates

Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers. Their statistics showed that in Q4 2018, approximately 18 percent of total spend was going toward Instagram for social media marketing purposes. This is an increase from 14.8

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Email Marketing Is Strong and Getting Stronger: 2019 Email and Mobile Benchmark Highlights and Trends

Martech Advisor

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

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Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. In their December 2018 U.S. In their December 2018 U.S. Digital advertising in 2018: Key takeaways. However, our data from H2 2018 shows that 70.5

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How the best content marketing agencies onboard customers to nail success

Tomorrow People

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals.

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How a great content marketing agency will onboard customers to nail success

Tomorrow People

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals.

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5 Research-Based Actions to Improve Your Content Marketing

Content Marketing Institute

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Focus on building an audience.

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[Infographic] The 2019 Email Client Market Share

Litmus

Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program. Ranking compared to April 2018. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018).