Marketing Insider Group

MARCH 18, 2020

What Zak has found is that trust triggers the release of oxytocin in the brain, which stimulates productivity and increases motivation. In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand. Start small, planting those positive, visionary seeds.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

SnapApp

APRIL 2, 2019

To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. It can go beyond the traditional triggers of downloads and clicks. They aren’t some weird social media trend, they’re Top of Funnel, Middle of Funnel, and Bottom of Funnel content.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Customer Experience Matrix

JUNE 17, 2019

None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. It changed direction in March 2018 with news that its Experience Platform would create persistent profiles.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Terminus

DECEMBER 15, 2017

Once we got the technology in place, we used it to select our target accounts, figure out a process for dynamically triggering and alerting the sales team on new hot accounts, and rework our Terminus account-based advertising campaigns to orchestrate them with other tactics, such as LinkedIn ads. We had the operational model.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles Lead Ranking Paid Search Agency 22

Hinge Marketing

APRIL 23, 2018

Download The 2018 High Growth Study Executive Summary. Let’s review some of the trends driving those changes. Marketing Automation Trends. As Figure 1 shows, it is reasonable to expect that trend to continue. And this trend is only likely to get worse as more advanced features are added in the coming years.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Related Content: 10 PPC Trends You Can’t Ignore in 2020. See ads displayed for certain keywords in Google.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth.

Marketing AI 105

Marketing AI Budget Programs Marketing Automation Services Brand Identity 105

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. But, just like most things in the world of content marketing , email is not a set-it-and-forget-it tactic.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Vidyard

OCTOBER 27, 2019

An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. Video length has been trending shorter in recent years. In 2018, the average video was just over four minutes long. To this end, video analytics are essential. Watch and Learn.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Directive Agency

SEPTEMBER 29, 2017

That also means benchmarking this data against the competition is useless, too. A third of marketers cite “personalization” as the single most important trend. One study says that could account for around $18 billion dollars by 2018, accounting for up to 50% of all digital ad sales. Image Source ). Personalization.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

EveryoneSocial

FEBRUARY 26, 2018

In order to get the most out of your program, you need a platform that is always improving to support whatever the latest trends are. Take a look at this employee advocacy trends piece I wrote for more on that. 84% of B2B decision makers begin their buying process with a referral (Source: Sales Benchmark Index ).

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Contently

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. After a year, though, you should have real benchmarks to analyze.

Budget Programs 136

Budget Programs Top of Funnel Ad Building Content 136