Business video trends worth noting in 2018


If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology.

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Benchmark your site against overall attention trends

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. Analytics, you can now combine your site with a category to see trends for just the business, fashion, or politics content on that site.

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Year-end benchmark report: 2H 2018 benchmarks and best practices


That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. In their December 2018 U.S. Digital advertising in 2018: Key takeaways. However, our data from H2 2018 shows that 70.5

2018 Deliverability Benchmarking Series: Q4 Retail


We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The table below shows overall read rate and inbox performance ranked by quartile for the fourth quarters of 2018 and 2017. Benchmarking Trends & Analysi

Benchmarking Financial Services


Our benchmark series continues with an analysis of Financial Services. Benchmark data establish a bar. The tables below show overall read rate and inbox performance ranked best-to-worst by quartile for each quarter of 2018 and 2017, and for the first quarter of 2019. . 2018.

Benchmarking B2B Emails


Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019. The seventh in our performance benchmark series covers B2B marketing email. in the bottom quartile (Q1 2018).

2018 B2B Digital Marketing Plans — Benchmark Report with Ascend2


With 2018 in full swing, B2B marketers are undoubtedly in the process of deploying updated, finessed digital marketing plans to facilitate their success in the new year. Benchmark Reports Digital Marketing benchmark report digital marketing Synthio

How Well is Your Content Performing? (Industry Benchmark)


You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using.

2018 Wrapped: Choozle edition


Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. 2018 on social @choozle.

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 merchants in 2018, up 15.0% So here’s a simple way to benchmark your own B2B ecommerce marketing.

Five 2018 Content Marketing Industry Trends to be Thankful For


As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: Industry trends

How Industry Leaders Are Beating Video Benchmarks


Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. The post How Industry Leaders Are Beating Video Benchmarks appeared first on Vidyard.

One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

How committed are you to content marketing in 2018?

Tomorrow People

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. By doing so, you will receive a personalised report that will show you how you can achieve a kick-ass content strategy that will keep you ahead in 2018.

Benchmarking Household and Home Improvement Emails


Spam rate trends have been variable, but show strong improvement in the most recent quarter. The sixth in our performance benchmark series covers the Household and Home Improvement industry. Those trends are also reflected in most of the quartiles shown.

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Ad Stage’s Paid Media Benchmark Reports. Ad Stage created quarterly paid media benchmark reports that showcased data for each different large paid media platform. Google gave a lot to talk about during 2018.

2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders


This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. Zeroing in on 3 Critical B2B Content Marketing Management Trends.

Just Released: AdWords Industry Benchmark Report 2017


In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The report also covers year-over-year trends, and industry-specific breakdowns.

5 Similarities Between B2B Content Marketing and the 2018 World Cup

KoMarketing Associates

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. World Cup : Prior to the 2018 World Cup, 209 (member of FIFA) nations applied to enter the qualification process.

How Industry Leaders Are Beating Video Benchmarks


Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. The post How Industry Leaders Are Beating Video Benchmarks appeared first on Vidyard

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Consider dedicating budget to producing this type of influential content in 2018. What does your budget look like in 2018?

Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors


It examines the new approaches, tools, video trends, and applications they are using for their video marketing needs and what kind of results they are getting. What trends do you see in your video content? B2B Video Trends, Benchmarks and Success Factors ” is the video for you!

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Email Marketing Is Strong and Getting Stronger: 2019 Email and Mobile Benchmark Highlights and Trends

Martech Advisor

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. These and other AI/machine learning advances should lead to solid annual increases in benchmark metrics.

The 10 Most-Read Posts of 2018


But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. Happy New Year!

Can You Beat This Year’s Video Benchmarks?


If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. If you want to beat the benchmarks, the first step is not to take our word for it and to check where your audience watches your videos; Consumer companies may find very different results.

What Are 2018’s Biggest Content Marketing Trends?


What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. Jake, New York.

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Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]


This article is kicking off a new annual ritual for publishing benchmark data. Benchmark data is nice to have in native advertising, but this is the first time we’ve been able to see a post-click picture by industry vertical. The data is significant for benchmarking.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It


In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019.

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets


Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. Video analytics see increased adoption in business: In 2018, 85% of companies reported using some form of video analytics.

The Digital Marketing Benchmarks and Trends That Matter [Infographic]


To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy.

The Winding Road of Social Video Strategy


The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018.

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6 Video Benchmarks You Need to See


That’s part of what makes our 2018 Video in Business Benchmark Report so insightful: We examined 250,000 videos from 600 businesses and found that while businesses are creating more videos on more channels in more departments, they aren’t the ones you might expect.

How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Set Your Benchmarks. However, if you don’t have the tools to track and benchmark these efforts, it’s more difficult to know if you succeeded.

New Marketing Technology Trends: 5 Takeaways for Content Managers


Anyone who works in content marketing knows the trends can change faster than the seasons. This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech.

Unique Challenges of Manufacturing Content Marketing in 2019

Industrial Marketing Today

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success


The first part compares finance against other industries and highlights content benchmarks. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks. The benchmark data raised a few big questions.

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

The “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends” report from the Content Marketing Institute, MarketingProfs and IEEE GlobalSpec found that the vast majority of respondents (86 percent) were utilizing content marketing.

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Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

Modern Marketing

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy.

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Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . . . “In God we trust.

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