KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 merchants in 2018, up 15.0% So here’s a simple way to benchmark your own B2B ecommerce marketing. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

DivvyHQ

JANUARY 15, 2018

Everywhere you look are lists of 2018 business and marketing predictions. What will be the biggest marketing trends? However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism. However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism.

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 56

CMS Development Google Classified Ads Paid Search Agency 56

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

RebelMouse

APRIL 18, 2018

The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018. So now publishers are shifting again.

Video Marketing 41

Video Marketing Marketing & Strategy Industry CMS Television marketing 41

Moz

MAY 17, 2020

The result: an increase in bookings of vision tests of 73%. These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Let's fast-forward to 2018: I discovered that Google had changed gears. Do you know your numbers? Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

SnapApp

APRIL 2, 2019

To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. Make space for input from Sales at every point of planning and development – from brainstorming sessions for content all the way through to what you want to test on landing pages.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

DivvyHQ

DECEMBER 12, 2018

The latest Content Marketing Trends report from CMI and MarketingProfs shows 78% of B2C respondents rating their content marketing approach as extremely successful, very successful, or moderately successful. But don’t take our word for it; take DivvyHQ for a two-week test spin and see if it makes a difference for your team.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. When you’re first getting started, choose a few styles and types of video to test and see what works and what doesn’t. An example of a S.M.A.R.T. The sky’s the limit!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. How to define social media KPIs is a question on the mind of every marketer today. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. of the businesses used Facebook. Source: outbrain.com). while HAHA 34.1%).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

AdSquare Audiences in Motion

NOVEMBER 29, 2018

Firstly, standard age, demographics and interests which are Neilsen benchmarked. Mobile Marketing Magazine: So what’s been your take on the programmatic landscape in 2018? When data and media are bundled together that can sometimes be opaque and there is a demand, client-side, for more transparency and the ability to A/B test.

Mobile Advertising 40

Mobile Advertising Bundling Advertising Agencies Transparency 40

ClearVoice

MAY 15, 2020

Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. Test: Make sure what you’ve created is delivering as promised. A/B testing (and focus groups) are a great way to test whether a specific component of your video is working.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

DivvyHQ

MAY 2, 2018

In the 2018 Content Marketing Benchmarks, Budgets, and Trends Report compiled by CMI and MarketingProfs, only 8% of respondents rated the project management flow in their content creation process as “Excellent,” and only 28% dubbed theirs “Very Good.” That’s all about nailing down your content planning.

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

DivvyHQ

NOVEMBER 26, 2018

The 2018 Benchmarking, Budgets, and Trends Report from Content Marketing Institute and MarketingProfs reveals that 77% of the most successful B2B marketers use them, compared to 36% of the least successful. Use market research to test messaging, concepts, and editorial themes – and always seek to educate others.

Planning 56

Planning Content Marketing Budget Programs Content 56

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Valasys

SEPTEMBER 21, 2021

All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Their #PlayWithPringles campaign is a rare example of taking existing trends into account and building off of them.

Social Media 52

Social Media Examples Campaigns Media 52

Valasys

MAY 13, 2020

Pete Meyers from Moz told Barry Schwartz of Search Engine Land that Google’s May 2020 core update showed the second-highest impact amongst all the core updates, as evidenced by the Mozcast parameters, only behind the Google’s Medic Update, a core algorithmic update rolled out in August 2018. Search Metrics. Technology.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Hinge Marketing

AUGUST 23, 2017

Recognize emerging trends in the marketplace. Benchmark your business against competitors in your industry. As you write questions, test them in your mind (or better yet, run them by others) to make sure they aren’t confusing in any way and that they don’t accidentally reflect any biases or assumptions you may have about the answers.

Research 94

Research B2B Marketing Sample Planning 94

Walker Sands

NOVEMBER 6, 2018

You can see what’s working — and not working — before testing it on your own networks. Harness that competitive spirit to influence your benchmarking and goal setting. Considering all of these factors, it’s crucial to test and optimize to find what works best for organic audience growth. Identify the best times to post.

Social Media 40

Social Media Organization Media PR 40

Valasys

MARCH 17, 2023

Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. The trends that were so successful a few years ago, such as voice search, are no longer popular because algorithms are getting smarter all the time. Why are SEO trends vital?

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). User engagement is the most important matrix to start with.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

ConvertKit

MARCH 19, 2021

Ideally, this all evens out over time into a general upward trend—but it’s hard to tell where you’re at when you’re busy holding onto your seat. Jared Newman left a decade-long career as a freelance journalist to launch a paid newsletters in 2018. It helps to look at benchmarks across a few key categories. Jared Newman.

Newsletter 120

Newsletter Advertising Benchmark Open Rate Click Rate 120

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Zoominfo

JULY 10, 2018

In its simplest form, this process involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. Data-Driven Marketing in 2018. In 2018, data-driven marketing is no longer just a buzzword– but rather, a must-have for B2B marketing success.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Hinge Marketing

AUGUST 6, 2019

What trends should B2B marketers be aware of? According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. For most, 2-3 weeks before the presentation date is a good benchmark for a promotions window.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Make plans today to attend Content Marketing World 2018 in September. First and foremost – follow the framework. Click image to download.

Template 111

Template Paid Content Planning Content Marketing 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

BuzzSumo

JANUARY 13, 2022

Who doesn’t want to share a high score on the world’s most difficult grammar test? It only came online in June 2018 and, at the time of writing, already has 67.6K This is a great example of linking a trending topic to an organization’s mission, and it ties into people’s desire to be a part of hot-button issues.

Examples 142

Examples Content Lead Scoring Lead Ranking 142

Online Marketing Institute

JULY 27, 2018

Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising. Test your page speed using Google’s PageSpeed Insights and GTMetrix. Try our classes for free.

Optimization 52

Optimization SEO Tips FAQ 52

LeadsRX

MARCH 23, 2022

“And so what then that leads you to ask the question is, maybe I should be pre-testing my creative. If creative generates 50 to 70% of sales effect, maybe I should be testing my creative in advance. We do creative testing for P&G and a lot of other marketers because creative is so important to creating impact for your business.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Hinge Marketing

APRIL 23, 2018

Download The 2018 High Growth Study Executive Summary. Let’s review some of the trends driving those changes. Marketing Automation Trends. As Figure 1 shows, it is reasonable to expect that trend to continue. And this trend is only likely to get worse as more advanced features are added in the coming years.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Traditional benchmarking surveys. A 2018 study by BuzzSumo and Mantis Research explores marketers’ favorite research types. Research tech.

Research 92

Research Lead Ranking Marketing Budget Creation Marketing Budget 92

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Must-read articles: Best of Copyblogger: 2018 Edition. Must-read articles: 6 Trending Colors to Use in 2019. Facebook Tests Live Split-screen Broadcasts: This Week in Social Media.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96