Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. If it’s one webinar per quarter, put it on the calendar.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Content Marketing Enterprise Management 111

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. How to define social media KPIs is a question on the mind of every marketer today. Videos are an impactful way of advertising. Wrapping It Up.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Hubspot

OCTOBER 2, 2019

In 2018, the average sales professional tenure was reported to be 1.5 Helps predict future sales trends. Sales performance management tracking can provide valuable data enabling your organization to forecast future sales trends and employee compensation rates — particularly for commission-based compensation structures.

Work Management 83

Work Management Marketing Management Training Allocation 83

Hubspot

MARCH 21, 2019

In fact, the 2018 Global Data Management Benchmark Report found that 52% of the organizations surveyed said data and analytics would be a key source of opportunity in the coming years. Luckily, there are sales dashboard templates for Excel that you can use as a starting point. Trends (e.g., Comparing values (e.g.,

Examples 74

Examples Top of Funnel Marketing Management Forecasting 74

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Ad Stage’s Paid Media Benchmark Reports. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

DivvyHQ

SEPTEMBER 17, 2018

Our 2018 Content Planning Report found that large companies were significantly more likely than small ones to list “gathering multiple teams for planning sessions” as a top barrier to content collaboration. Find a Good Collaboration Platform. Formalize Your Editorial Process. Light Speed Ahead with Content Collaboration.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Pinpoint your audience.

Template 111

Template Paid Content Planning Content Marketing 111

Sprout Social

DECEMBER 14, 2018

We’ve put together a totally free social media reporting template to get you started. You can adapt our template based on your business and its preferred platforms in just a matter of clicks – just open in Adobe or Apple Preview to edit. — Adweek (@Adweek) November 13, 2018. Download Here. Download Here.

Social Media 87

Social Media Template Media Ad Frequency 87

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics provide deep insights that make measuring ROI and benchmarking against competitors to stay ahead a breeze. Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Branding 108

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Supported sales engagements and channels include email, phone, sales and marketing nurture campaigns, preloaded email templates, suggested email categories, cross-channel personalization. Prioritized lead and account engagement scores.

Marketo 116

Marketo Marketing Automation Services Enterprise Management Marketing Management 116

Sprout Social

MARCH 2, 2020

Comparing data month-over-month or year-over-year is meaningless without the story behind the trends. You can use social listening tools to analyze trends in overall discussion about your brand, which can be particularly helpful if you’re seeing a major spike. — Jess Smith (@WarJessEagle) November 3, 2018.

Storytelling 125

Storytelling Analysis Buy Correlation 125

Content Marketing Institute

FEBRUARY 6, 2019

That’s a question the CMI team looked to explore in detail with our latest research study Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America sponsored by Seismic. Let’s take a look at some of the big issues, trends , and opportunities our findings have revealed: Big pains in the enterprise.

Enterprise Management 94

Enterprise Management Research Account Based Marketing Work Management 94

Sprout Social

JANUARY 30, 2023

Over two-thirds (77%) of customers are more likely to increase their spending with brands they feel connected to, up from 57% in 2018, according to Sprout research. According to Zendesk’s CX Trends 2023 Report , leaders are taking notice, with 81% seeing customer experience and support as a growing priority for 2023.

Examples 112

Examples Ideal Customer Profiles Branding Brand Identity 112

Golden Spiral

DECEMBER 3, 2021

Stay on top of the social media trends and conduct this research on an annual basis to make sure you don’t miss opportunities. Ask your art department to create a design template so that they can output the optimal sizes for each network. In 2019, I added several fields to our blog article template to facilitate our social posting.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Must-read articles: The Best Checklists, Tips, and Templates for Content Marketing in 2019. Must-read articles: Best of Copyblogger: 2018 Edition. You the Designer. Social Media Today.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018.

Research 98

Research Planning Marketing Analytics Tools Stats 98

Content Marketing Institute

AUGUST 1, 2018

YOU become the source of authority and you are what people link to because you have the stats — especially if you repeat this study annually to show trends. CoSchedule embraced this hypothesis vs. results idea in its State of Marketing Strategy in 2018. Editorial Calendar Tools and Templates. Click To Tweet.

Customer Surveys 87

Customer Surveys Planning Research Work Management 87

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Directive Agency

SEPTEMBER 29, 2017

That also means benchmarking this data against the competition is useless, too. A third of marketers cite “personalization” as the single most important trend. One study says that could account for around $18 billion dollars by 2018, accounting for up to 50% of all digital ad sales. Image Source ). Personalization.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Salesforce : Salesforce is a 2018 G2 Crowd leader for CRM software. ZoHo : PC Magazine named ZoHo editors’ choice for best CRM software of 2018. Social Media Management.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

chiefmartech

OCTOBER 30, 2016

Social trends run counter to a single identity. Built-in marketing templates and metrics. A combination of social media metrics with intentional and brand equity benchmarks originated in trusted third parties better positioned to gather consumer feedback than most individual organizations.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Lisa Murton Beets, CMI’s research director, provides an overview of B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Register today using code BLOG100 to save $100.

Examples 108

Examples Case Studies Case Study Content 108

Scoop.it

JANUARY 3, 2019

Accordingly to the 2013 Content Marketing Benchmarks, Trends and Budgets , 68% of marketers were using content curation as a content marketing tactic. This is an era when some marketers will use templates they find online to send messages to influencers just to stroke their ego. Content curation is like coupons. are redeemed.

Curation 86

Curation Top of Funnel Content Marketing B2B Thought Leadership 86

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Features include integrations, infinite canvas, sticky notes, freehand drawing, chat, templates, timer, voting, Breakout Boards, and more.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Golden Spiral

NOVEMBER 20, 2020

And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data. Um, typically if we can get an with our clients, um, that is a great first step and to hear from their mouths, what, um, what they're seeing as the biggest trends and how they respond to it. Probably not.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Content Marketing Institute

NOVEMBER 14, 2017

As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends , 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year. 85% of Australian respondents agree their org is focused on building an audience vs 69% last year. An editorial calendar helps.

Research 86

Research Content Marketing Budget Programs Ad Building 86

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52