Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest data from the 2018 Video in Business Benchmark Report. Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report. How are you doing in comparison to your peers?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Webbiquity

JANUARY 19, 2016

billion by 2018. ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. billion by 2018. 9 Stats About Social Media Metrics and Measurement. 21 Social Media Marketing and Advertising Stats and Facts.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. The stats were higher (than last year) for every goal we asked about.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing. Handpicked Related Content: B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America.

Research 106

Research Planning Content Marketing Peer-to-peer 106

ConvertKit

JANUARY 15, 2021

This list of general email marketing stats has the answers you’re looking for. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Marketo 2018 ). But how many people around the world use email in 2021—and how can you best reach them?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. 9 Stats That Will Make You Want to Invest in Content Marketing. Content Marketing World 2018 had more B2C attendees than in any prior year. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

The Mx Group

SEPTEMBER 11, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, 89% of the most successful marketers work at organizations that are extremely / very committed to content marketing, and 92% of successful marketers agree that the organization they work for is focused on building audiences. (

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018. Blue Ocean Shift by W.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

DECEMBER 21, 2017

From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. In my opinion, the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report is a must read each year for exactly these reasons. . 50 B2B Marketing Stats That Could Shake Up Your Marketing Strategy.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Compare stats on session duration and the number of pages per session and how the numbers change over time. We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Webbiquity

JANUARY 1, 2019

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. The Top B2B Marketing Trends for 2018 – A Meta-Analysis.

Work Management 209

Work Management Marketing Management Screencast Stats 209

DivvyHQ

NOVEMBER 19, 2018

This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech. New Content Marketing Technology Trends: 5 Stats Content Managers Should Know. Only 19% say they’ve completed it.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. It’s a fair question, and while interesting, it’s also misleading—views are just a vanity metric unless paired with more meaningful measurements like video engagement stats.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Martech Advisor

OCTOBER 2, 2019

Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 According to official stats by Hulu, 78% of their audience enjoy content in their living rooms on connected TVs. For millennials, watching TV means streaming content through their internet-connected devices to home screens.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. Per-user monthly spending on sales tech is growing.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Marketing Technology.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Convert

JULY 7, 2021

We have a great audit that helps determine this and benchmark programs against 100s of others). Incredibly cheap Has an internal tactics/training program to help you get ideas for tests Simple to use editor Easy to read stats Fast loading time for tests Social proof and FOMO notifications. They stopped the free plan in 2018.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Hubspot

MARCH 21, 2019

In fact, the 2018 Global Data Management Benchmark Report found that 52% of the organizations surveyed said data and analytics would be a key source of opportunity in the coming years. It includes a section for today's stats and it shows monthly progress towards the sales team's new account target and MRR goal.

Examples 74

Examples Top of Funnel Marketing Management Forecasting 74

Vidyard

JANUARY 7, 2020

When choosing quotes or stats to highlight, select pieces that spark interest without giving too much away. We used text and motion graphics to make this asset promo video for our annual Video in Business Benchmark Report, and to give life and personality to a more traditional text-based piece of content. Hubspot: The Event Invitation.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MAY 25, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Outbrain

JULY 23, 2018

According to Hubspot’s State of Inbound 2018 Report , 17% of salespeople struggle with qualifying leads. Use this profile as a benchmark when considering each lead. If you are struggling with allocating the appropriate time and resources when qualifying leads – you are not alone. Here’s an example: Name. How many employees.

Lead Qualification 37

Lead Qualification Sales Qualified Leads Process Tips 37

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. Doubt the appetite? And most with the sound off.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

SnapApp

MAY 22, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

DivvyHQ

SEPTEMBER 25, 2018

Stats – who doesn’t love ‘em? In some cases, a single stat can drastically change our worldview. If you’re in marketing, chances are you can recall a jarring stat regarding a tactic or platform or user behavior that caused you to rethink or alter your strategy. 8 New Content Marketing Stats to Get You Ready for 2019.

Stats 40

Stats Planning Content Marketing Content 40

SnapApp

APRIL 16, 2019

Before you get too far down the road, let’s turn to the data from the 2018 Marketing-Sales Alignment Benchmark. The post Stats to Inform Your Sales Enablement Strategy appeared first on SnapApp. I’m talking about sales. How is your marketing team enabling sales?

Stats 87

Stats Top of Funnel Webinar Metrics Marketing & Strategy 87

Vidyard

DECEMBER 17, 2020

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. The DIY tool: This checklist is part of the article How to Win Your Battle for Content Marketing Buy-in [50+ Stats].

Template 111

Template Paid Content Planning Content Marketing 111

Biznology

FEBRUARY 27, 2020

Here are eight video marketing stats for you to keep in mind: 92% of Marketers Say Video Is an Important Part of Their Strategies. However, looking for relevant stats that illustrate the potential payoff of the promotional method should help you feel more confident. video an important component of their strategies. In the U.S.,

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118

Rev

NOVEMBER 20, 2018

For marketing, a few benchmarks shed light on the ineffectiveness of this approach. Today, according to B2B benchmarking giant, SiriusDecisions, marketing rarely sources 45% of the leads that sales needs to hit quota. Additional benchmarks shed light on this problem. In 2018, for example, there were nearly 400k employees at IBM.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. Be realistic when setting benchmarks for what email results are “good.” See more email marketing stats here. Email marketing is hard. 4) When you first found out marketing automation was a thing. It’s estimated that the U.S.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Webbiquity

JANUARY 7, 2020

Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. 2018 Edition ; and What’s So Funny About Social Media and Online Marketing? The 12 Best Competitive Intelligence and Benchmarking Tools. Five Benefits of Blogging for Business.

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50