Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. From the benchmarks, you can see how other marketers are performing. That spot is already taken by, well, most teams.

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

Bound360

OCTOBER 12, 2018

In our 2018 State of Personalization Report , we identify user generated content as a major driver in online engagement. You can download the Free Guide: State of Personalization 2018 Report to learn how destination marketers like you are leveraging: Website personalization benchmark statistics. Related Posts. Related Posts.

Word of Mouth 40

Word of Mouth User-Generated Content Case Studies Case Study 40

Martech Advisor

JANUARY 20, 2020

Over recent years, there has been an increasing trend to pair A.I. However, along with this trend, the sales industry has developed a growing need for trust as it struggles to humanize its process. In fact, a recent Benchmark Study indicates that only 36% of customers trust the advice of employees in the company they are buying from.

Enterprise Management 55

Enterprise Management Optimization Marketing Management SMB 55

Moz

MAY 17, 2020

These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Let's fast-forward to 2018: I discovered that Google had changed gears. During 2018 and 2019, I ran two successful SEO sprints for their DriveSafe campaign. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Valasys

SEPTEMBER 21, 2021

All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Their #PlayWithPringles campaign is a rare example of taking existing trends into account and building off of them.

Social Media 52

Social Media Examples Campaigns Media 52

The ROI Guy

FEBRUARY 20, 2019

She packages the insights research, a personalized report from your detailed analysis, the recommended solutions with pricing details, and customer videos and sends them to you via an email on the spot. You’re going to look like a hero. You’re going to look like a hero.

Training 40

Training Case Studies Validation B2B Sales 40

DivvyHQ

JUNE 5, 2018

Geez, putting us right on the spot like Letterman with Jay-Z, huh? The Content Marketing Benchmarks report referenced earlier shows that, while 74% of organizations claim to have a content marketing strategy, only 38% say theirs is documented. The Most Frequently Asked Content Workflow Questions, Answered.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

ClearVoice

MAY 15, 2020

Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. Find your sweet spot — and stick to it. And telling statistics, like the fact that YouTube has an average video view of 30 seconds whereas Facebook is only three seconds. And most with the sound off.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

ConvertKit

MARCH 19, 2021

Ideally, this all evens out over time into a general upward trend—but it’s hard to tell where you’re at when you’re busy holding onto your seat. Jared Newman left a decade-long career as a freelance journalist to launch a paid newsletters in 2018. It helps to look at benchmarks across a few key categories. Jared Newman.

Newsletter 120

Newsletter Advertising Benchmark Open Rate Click Rate 120

Content Marketing Institute

FEBRUARY 6, 2019

They want to make a name for their business, increase marketplace visibility, close more sales, earn more revenue, expand the teams to do the work, and secure a spot in the annals of industry success. Let’s take a look at some of the big issues, trends , and opportunities our findings have revealed: Big pains in the enterprise.

Enterprise Management 94

Enterprise Management Research Account Based Marketing Work Management 94

BuzzSumo

JANUARY 13, 2022

It only came online in June 2018 and, at the time of writing, already has 67.6K This is a great example of linking a trending topic to an organization’s mission, and it ties into people’s desire to be a part of hot-button issues. Online since May 2018, the quiz has a total of 52.8k 1 Minute Quiz to Qualify – Lark.

Examples 142

Examples Content Lead Ranking Lead Scoring 142

Online Marketing Institute

JULY 27, 2018

Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising. Use the results these tools give you as benchmarks. Try our classes for free.

Optimization 52

Optimization SEO Tips FAQ 52

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Traditional benchmarking surveys. A 2018 study by BuzzSumo and Mantis Research explores marketers’ favorite research types. Research tech.

Research 93

Research Lead Ranking Marketing Budget Creation Marketing Budget 93

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor. cmicontent Click To Tweet.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Vidyard

JUNE 7, 2018

That’s part of what makes our 2018 Video in Business Benchmark Report so insightful: We examined 250,000 videos from 600 businesses and found that while businesses are creating more videos on more channels in more departments, they aren’t the ones you might expect. How are you tracking your video benchmarks?

Advertising Benchmark 83

Advertising Benchmark Video Marketing Peer-to-peer Webinar Metrics 83

Hinge Marketing

APRIL 23, 2018

Download The 2018 High Growth Study Executive Summary. Let’s review some of the trends driving those changes. Marketing Automation Trends. As Figure 1 shows, it is reasonable to expect that trend to continue. And this trend is only likely to get worse as more advanced features are added in the coming years.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Sprout Social

DECEMBER 14, 2018

Whereas short-term reports are skewed by anomalies (think: random high and low-engagement days), quarterly reports convey long-term trends. — Adweek (@Adweek) November 13, 2018. Oh, and our social media reporting template has built-in spots to place these snapshots to make your reports pop. Assess your reporting audience.

Social Media 88

Social Media Template Media Ad Frequency 88

Golden Spiral

NOVEMBER 6, 2018

Give yourself a benchmark for what a social media win looks like. Facebook still continues to drive social media trends across multiple markets. And even though algorithms have been unpredictable, the trend of declining organic engagement from brand pages has been steady. What works for your company?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

ClearVoice

NOVEMBER 9, 2018

According to MarketingProfs’ 2017 Content Marketing Benchmarks, Budgets, & Trends study, 56% of companies lean on outsourced writers for their content marketing efforts. Develop a different perspective, spotting problems and opportunities within your content ecosystem. This year it’s more than ever before. per word.

Work Management 102

Work Management Marketing Management Case Studies Webinar Metrics 102

Content Marketing Institute

AUGUST 1, 2018

YOU become the source of authority and you are what people link to because you have the stats — especially if you repeat this study annually to show trends. CoSchedule embraced this hypothesis vs. results idea in its State of Marketing Strategy in 2018. What is that thing you want to be known for? Click To Tweet.

Customer Surveys 87

Customer Surveys Planning Research Work Management 87

Hubspot

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Problem-solving. What about the overwhelming switch to mobile versus desktop? No, not really.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Content Standard

MARCH 8, 2019

Earlier this week, the Content Marketing Institute (CMI) released its latest research report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Make sure both voices have a spot at the table when setting strategies, and are both working to align content that will be most impactful at each stage in the buying process.

B2B Marketing 92

B2B Marketing Enterprise Management Trends Work Management 92

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Promote an industry benchmark assessment that asks prospects: how are you stacking up? Create an entire interactive blog featuring animations , questions, and clickable hot spots.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

DECEMBER 8, 2020

Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches). Identify significant trends and learn from them. This is why the first page is a much-coveted spot. Harness the Power of Micro-Influencers.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. The engagement of the company’s internal experts – bringing employees into your content marketing strategy is a rising trend in content you don’t want to get left behind on. Video trends. Set Your Benchmarks.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Content Marketing Institute

OCTOBER 13, 2017

It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. Zendesk found a sweet spot between not having any processes and having too many. Is content creation a challenge for your company? CMWorld Click To Tweet.

Work Management 82

Work Management Marketing Management Content Paid Search Agency 82

Golden Spiral

NOVEMBER 20, 2020

I'll just put you on the spot. And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data. So we're able to release data on, you know, email marketing, benchmarks, inbound marketing benchmarks. If it's older than 2018, I just go, okay.

Lead Ranking 62

Lead Ranking Lead Scoring Video Marketing Planning 62