Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. But it’s not only about connecting the data.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Compare each metric to both your 2017 goals and industry benchmarks. The simplest form of this metric is taking your quarterly marketing spend over the number of new customers in same quarter. Didn’t think so. It’s time to take a deeper dive on your marketing strategy.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% Google Trends.

Statistics 98

Statistics Google Click Rate Adwords 98

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

Tomorrow People

MARCH 13, 2018

Today, it’s the greater part of ad spend worldwide — with global groups like WPP reporting 60% or more of their revenues coming from stuff seen on laptops and phones. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. And growing.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. 66% of U.S.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). Total #contentmarketing spend decreased by 12% among B2C top performers via @cmicontent research. Content marketing success increases, but can it last? Click To Tweet.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. He reminds us that over-reliance on ad spending is for lazy marketers. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. When budget feels like a limiting issue, look at where you’re spending. This striking insight came from analyzing the U.K.

Research 100

Research Content Marketing Paid Search Agency Marketing Budget Creation 100

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 spend upwards of five hours a day checking and responding to emails in 2021 —three hours on work emails, and two hours on personal emails ( Adobe 2019 ). Marketo 2018 ). billion people expected to use email in 2024.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Their objectives span from benchmarking campaign goals to finding fresh ideas for content, as well as identifying and reporting social ROI to validate their efforts. You asked, we listened. Paper straws will be rolling out to all UK restaurants from this September!

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

KoMarketing Associates

NOVEMBER 1, 2018

As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. Nurturing is about building human relationships, not just moving leads through a funnel.”. I think a lot of marketers have gotten the message that it pays to be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Bannerflow

NOVEMBER 22, 2022

This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. Industry-specific CTR trends in 2022. Entertainment industry.

Display 52

Display Advertisements Advertising CTR 52

Content Marketing Institute

SEPTEMBER 14, 2018

Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. GlobalWebIndex, which analyzed over 27,000 internet users in the first quarter of 2018, found something interesting: “Influenced” consumers were more likely to leave a product review than other shoppers.

Act-On 111

Act-On Work Management Marketing Management Planning 111

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. Although the current forecast is lower than the original 3.2% Why Your Solutions?

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

KEO Marketing

OCTOBER 10, 2017

Of course, there is always a need for adjustments based on market conditions, resource constraints, or other factors, but it will give you a solid benchmark form which to make these decisions. Internally, you will need to be clear on the overall company goals and objectives and in alignment with the sales team, which is discussed here.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

Hinge Marketing

OCTOBER 16, 2017

This video explores where high growth firms spend their marketing budgets compared to firms that aren’t growing at all. Now, let’s start by going back to what are the things that accounting firms spend money on? Now, do they really work or are there better ways, are there better places to spend your money?

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Advertising Agencies Video Marketing 59

RebelMouse

APRIL 18, 2018

The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. driven by ad spend , rather than consumer preference. But it doesn't mean that there isn't space for social video in your 2018 content strategy. The huge push was mostly.

Video Marketing 41

Video Marketing Marketing & Strategy Industry CMS Television marketing 41

Content4Demand

FEBRUARY 1, 2019

In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets. Allow buyers to benchmark against their peers. Try to package quizzes and assessments with related content on a specific trend or topic.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Content Standard

SEPTEMBER 14, 2018

Marketers can then use these insights to optimize their own campaigns and deliver even greater ROI on their content marketing spend. According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends report for North America, only 35 percent of marketers currently measure their marketing ROI.

ROI 87

ROI Content Marketing Budget Programs Work Management 87

Content Standard

OCTOBER 9, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trend s report for North America, organizations tend to increase their content marketing budget as their content marketing maturity grows. According to eMarketer , adults now spend over 12 hours a day consuming media.

ROI 79

ROI Enterprise Management Content Marketing Marketing Budget Creation 79

DivvyHQ

DECEMBER 12, 2018

The latest Content Marketing Trends report from CMI and MarketingProfs shows 78% of B2C respondents rating their content marketing approach as extremely successful, very successful, or moderately successful. Your Competitors Are Spending On Content Marketing. As organizations chart their courses for the new year, we’re here to help.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

Tomorrow People

FEBRUARY 2, 2018

No project can succeed without a willing sponsor, so spend some time thinking about who could take the role within your organization. Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. The content marketing methodology.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

No project can succeed without a willing sponsor, so spend some time thinking about who could take the role within your organization. Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. The content marketing methodology.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. In order to rationalize increased spend on content marketing, B2B marketers need to quantify its worth. Content Marketing. In a report by Publicity.ai

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. Native ad spending is projected to increase to $41.1

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Valasys

NOVEMBER 16, 2022

To maximize the value of your business, you must optimize your cloud spending. “[FinOps] is the practice of bringing financial accountability to the variable spend model of the cloud, enabling distributed teams to make business trade-offs between speed, cost, and quality,” according to The FinOps Foundation. . .

Enterprise Management 40

Enterprise Management Work Management Budget Programs Allocation 40

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Webbiquity

JANUARY 19, 2016

billion by 2018. But social media marketing spending will rise anyway. billion by 2018. Mary Meeker’s Internet Trends ). But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Ad Stage’s Paid Media Benchmark Reports. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80