Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. The effects are expected but still, striking: We see that social networks have disappeared from the equation.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Content Marketing Institute

SEPTEMBER 14, 2018

user reads influencer content, clicks on link, and makes a purchase), you’re likely painting an incomplete picture, particularly as social networks actively strip tracking from links posted organically. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion by 2018. 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Hop Grenade Taproom and Bottle Shop’s The Brewing Network. Operating under the name The Brewing Network , the small business now functions as a fully operational media company – and a self-supporting one at that.

Examples 108

Examples Branding Brand Identity Paid Search Agency 108

Content4Demand

FEBRUARY 1, 2019

In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets. Allow buyers to benchmark against their peers. Try to package quizzes and assessments with related content on a specific trend or topic.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Webbiquity

JANUARY 1, 2019

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. The Top B2B Marketing Trends for 2018 – A Meta-Analysis.

Work Management 209

Work Management Marketing Management Screencast Stats 209

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Email is nearly 40 times more effective than social channels in helping brands acquire new customers. Sprout Social). Sprout Social). Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

ClearVoice

MAY 15, 2020

Zweig currently works on video strategy for the mass-media company, which is the global curator of content for brands like Discovery Channel, Food Network, Animal Planet, TLC, HGTV, VICE, Travel Channel and others. Paid promotion: If that’s the case, how much will you need to spend to promote this video across your social channels?

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Walker Sands

NOVEMBER 6, 2018

Social media marketing isn’t just about pushing out content and keeping the lights on. Here are nine ways to effectively find, engage and grow your audience organically on social media. This is the most important step before implementing any type of best practice or campaign in your social media strategy. Work with influencers.

Social Media 40

Social Media Organization Media PR 40

Sprout Social

AUGUST 28, 2018

If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. But as social media marketing has grown, the number of tools available to analyze your efforts has skyrocketed. At one point, you could probably name all the major social media analytics tools out there.

Social Media 111

Social Media Analytics Tools Media 111

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Strong innovation Marketers move at the speed of social.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Branding 111

Vidyard

DECEMBER 17, 2020

Social Media Video Statistics 3.1 Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Sprout Social

MARCH 2, 2020

According to the Sprout Social Index: Empower and Elevate , 71% of social marketers agree they are able to provide helpful insights to other departments, yet only 12% of social teams say their primary function is to do so. Social and bottom-line business metrics continue to exist in a state of disconnect.

Storytelling 126

Storytelling Analysis Buy Correlation 126

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Sprout Social

OCTOBER 26, 2021

In order to attract top talent, social recruiting strategies are pivotal. As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. The most effective social recruiting strategies.

Resource Management 113

Resource Management Work Management Social Media Peer-to-peer 113

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Social media, websites, and YouTube are the most popular places to distribute video content. Video in Business Benchmark Report Know where you stand, so you can stand out.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

BuzzSumo

JANUARY 13, 2022

million social interactions, almost all of them from Facebook. It only came online in June 2018 and, at the time of writing, already has 67.6K This is a great example of linking a trending topic to an organization’s mission, and it ties into people’s desire to be a part of hot-button issues. social interactions.

Examples 142

Examples Content Lead Scoring Lead Ranking 142

Golden Spiral

NOVEMBER 6, 2018

There’s no denying the power of social media. We’ve seen brands build (and destroy) their empires through social media alone. And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. How well have you integrated social into your strategy?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Online Marketing Institute

JULY 27, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Use the results these tools give you as benchmarks.

Optimization 52

Optimization SEO Tips FAQ 52

LeadsRX

MARCH 23, 2022

After his own stint in audio sales and marketing, he now oversees insights for the Westwood One’s large radio network and the Cumulus Podcast Network. Each ad is benchmarked against category averages. The other mega trend that I think was accelerated by the pandemic was streaming to radio stations. It’s now 14%.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Sprout Social

DECEMBER 14, 2018

If you’re responsible for your business’ social presence, you might feel a bit under pressure. As businesses invest more and more in social media, they want to make sure they’re receiving a positive ROI. As businesses invest more and more in social media, they want to make sure they’re receiving a positive ROI.

Social Media 88

Social Media Template Media Ad Frequency 88

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. As we move into a new year, more and more businesses are beginning to see how important social media advocacy can be to their brand.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Hinge Marketing

APRIL 23, 2018

Download The 2018 High Growth Study Executive Summary. Social media marketing. Let’s review some of the trends driving those changes. Marketing Automation Trends. As Figure 1 shows, it is reasonable to expect that trend to continue. We expect to see this trend toward specialization to continue.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

DivvyHQ

JUNE 27, 2018

Top Content Marketing Team Challenges of 2018. Meanwhile, in the State of Content Marketing 2018 report from Zazzle Media, more than half of marketers (52%) cited “producing engaging content” as their biggest challenge. Read on for a breakdown of the most prevalent struggles plaguing modern content marketing teams and departments.

Work Management 41

Work Management Marketing Management Content Marketing Planning 41

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Give consumers a voice in your brand stories.

Marketing AI 105

Marketing AI Budget Programs Marketing Automation Services Branding 105

Single Grain

SEPTEMBER 30, 2020

You can then monetize this data via value-added solutions like benchmarking or marketing reports. Run targeted PPC ads on Google and LinkedIn (as it is a B2B social network) to boost your reach. HotSchedules is an end-to-end restaurant management SaaS company that generated over $100 million in revenue in 2018.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Marketing Insider Group

DECEMBER 8, 2020

Personalize Social Media Interactions & Build Communities. Social media is no longer just an extra channel of publishing or promoting your content. Social media is good for business. active social media accounts and spends more than 2 hours a day on them. It has impressive traction as a B2B lead generation network.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) Take, for example, Cisco’s content hub, The Network. What Content Marketing Isn’t.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Contently

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. After a year, though, you should have real benchmarks to analyze.

Budget Programs 136

Budget Programs Top of Funnel Ad Building Content 136

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Social media is a wild place to do business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. And I had in man, my work was scrutinized because it was carried on the entire Georgia network. You've heard “Content is King.” gain more clicks. convert more users.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Content Marketing Institute

NOVEMBER 6, 2017

if your niche is social media, focus on a single platform that’s hot). Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. To build a high-quality link network, you need to start with something worth linking to. SEO Click To Tweet. White papers. Data/research.

Webinar Metrics 111

Webinar Metrics Top of Funnel SEO Budget Programs 111