Moz

MAY 17, 2020

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. The Google challenge. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Ranking Lead Scoring 120

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19. 5 minutes!!!

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. We use Moz to analyze and optimize content for SEO. SEO: All Traffic, Organic Traffic, Keyword Visibility. - We have included each of their responses below. Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 56

CMS Development Google Classified Ads Paid Search Agency 56

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. And of course, don’t forget to do keyword research and create an SEO-friendly title. Outline, Write, and Edit.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KEO Marketing

OCTOBER 10, 2017

Of course, there is always a need for adjustments based on market conditions, resource constraints, or other factors, but it will give you a solid benchmark form which to make these decisions. What is the time necessary to implement it? How will the expected results be used to improve other marketing efforts?

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

KEO Marketing

OCTOBER 5, 2017

Identify new marketing trends and technologies. 2017 has brought many new marketing trends so be sure to research them and brainstorm new ways to apply them to your efforts. Analyze industry marketing budget trends. Think big when it comes to planning specific marketing approaches and campaigns.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Measure your digital marketing budget against benchmarks to be sure you are not underfunding or overcommitting.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Content Marketing Enterprise Management 111

RebelMouse

APRIL 18, 2018

The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018. So now publishers are shifting again.

Video Marketing 41

Video Marketing Marketing & Strategy Industry CMS Television marketing 41

Webbiquity

JANUARY 1, 2019

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. The Top B2B Marketing Trends for 2018 – A Meta-Analysis.

Work Management 209

Work Management Marketing Management Screencast Stats 209

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. SEO and Content. Content Marketing. Content Personalization.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots. From Anastasia Warren.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Valasys

MARCH 17, 2023

Similar to the sporadic algorithm updates Google releases, the SEO outcomes in 2023 of the industry are unpredictable. Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. Why are SEO trends vital?

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Valasys

MAY 13, 2020

Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. It has been almost a week since Google’s May 2020 core update has been rolled out and we have already witnessed some profound observations and feedback from some of the well-renowned SEO houses and online market research businesses. Search Metrics.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

ClearVoice

MAY 15, 2020

Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. And don’t forget to always build time and budget in for SEO (search engine optimization). And most with the sound off. Cue a long, protracted eye-roll for anything over 6 minutes.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

DivvyHQ

JUNE 5, 2018

In the B2C Content Marketing Benchmarks, Budgets, and Trends 2018 report from CMI and MarketingProfs, 56% of the most successful companies rated the project management flow during their content creation process as excellent or good, compared to only 11% of the least successful. Editor / QA. Social media marketer.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Sprout Social

AUGUST 28, 2018

You can use it to discover content trends, find top performing content and more. Ahrefs : Ahrefs is technically an SEO tool, but one feature they’ve added is their content explorer. Its analytics allow you to benchmark your efforts and track all your initiatives. Networks: Pinterest and Instagram. Price: Starts at $9.99/month.

Social Media 111

Social Media Analytics Tools Media 111

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

JULY 27, 2018

Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising. Thats easy: SEO can’t be solely text-focused anymore. Use the results these tools give you as benchmarks.

Optimization 52

Optimization SEO Tips FAQ 52

Vidyard

DECEMBER 17, 2020

Video SEO Statistics 2.10 Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Make plans today to attend Content Marketing World 2018 in September. First and foremost – follow the framework. Click image to download.

Template 111

Template Paid Content Planning Content Marketing 111

Vidyard

MARCH 23, 2021

Video SEO Statistics 2.10 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Length Statistics 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics provide deep insights that make measuring ROI and benchmarking against competitors to stay ahead a breeze. Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Brand Identity 112

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Content Standard

MARCH 13, 2019

In fact, the latest Technology Content Marketing 2019: Benchmarks, Budgets, and Trends report from the Content Marketing Institute found that 65% of technology content marketers report their organization has increased their use of social media for content marketing purposes. Don’t Take Yourself So Seriously.

Social Media 97

Social Media Work Management Marketing Management Budget Programs 97

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor. cmicontent Click To Tweet.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Webbiquity

JANUARY 7, 2020

2018 Edition ; and What’s So Funny About Social Media and Online Marketing? The Interactive Guide to On-Page SEO. The core element of SEO success is great content. This interactive graphic illustrates 14 vital components of on-page SEO best practices. The 26 Best All-in-One SEO Tool Suites.

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Must-read articles: Best of Copyblogger: 2018 Edition. Must-read articles: 6 Trending Colors to Use in 2019. The 25 Best Ads of 2018. Resources for Search Marketing/SEO.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 2) Google Ads Editor. 9) Serpstat.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’re happy to report in that in our 2020 trends webinar last month, we did not do that. But don’t just create any old video.

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

Hinge Marketing

APRIL 23, 2018

Download The 2018 High Growth Study Executive Summary. Let’s review some of the trends driving those changes. Marketing Automation Trends. As Figure 1 shows, it is reasonable to expect that trend to continue. And this trend is only likely to get worse as more advanced features are added in the coming years.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Valasys

DECEMBER 6, 2019

Quora boasts of having 300 million active users in September 2018, up from 200 million reported in 2017. Boost SEO: Quora is an excellent SEO tool besides being a platform for audience engagement & research. Learn more: How to Generate More MQLs from B2B SEO Program.

Lead Generation 64

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 64