PureB2B

MAY 20, 2018

The human element was vital to lead generation strategies and overall business growth. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

KoMarketing Associates

JANUARY 10, 2018

The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year. Thirty-four percent said that last year, they were not generating enough high-quality leads for sales.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

The Point

JANUARY 17, 2019

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process. Click To Tweet.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. Discover the future of marketing data.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Here are the questions guiding our team as we weather the annual planning pilgrimage: Where is the weakest link in my lead-to-revenue chain? Compare each metric to both your 2017 goals and industry benchmarks. Didn’t think so. How do you size up revenue?

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Brightedge

MAY 16, 2021

Unleash Possible: A Marketing Playbook that Drives Sales by Samantha Stone. She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Tomorrow People

MARCH 13, 2018

The hard results of pull-through and lead generation. Because a joined-up brand, consistent across channels, gets greater share-of-mind in the market and leads to higher engagement. Lead nurturing and scoring. Expect to get your sales team involved. Expect sales without your involvement — leads don’t close themselves.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. By that time, it will account for 17% of all B2B sales in the US. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 They estimate it represented 12% of total B2B sales in the US. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. The author provides great ideas on how to utilize extensions in a smarter way that can push potential competitors further down the results page and/or acquire more leads.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

NOVEMBER 1, 2018

Nurturing is about building human relationships, not just moving leads through a funnel.”. As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. “I I think a lot of marketers have gotten the message that it pays to be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

MarketJoy

JULY 13, 2018

Discover the change in purchasing decisions with reference to different personas and lead generation channels. The guests will have a detailed discussion on the change in purchasing decisions as per the different personas and various B2B lead generation channels that used to target them. Register here for the webinar.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes. Cost per lead.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

Content Marketing Institute

SEPTEMBER 14, 2018

In a recent client campaign, 67% of the sales were completed within 24 hours of exposure to the influencer content; only 3% bought directly from the influencer’s link. 67% of sales were attributed to #influencer #content but only 3% used direct influencer link, says @jtobin. Correlated sales lift. Click To Tweet.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Tomorrow People

FEBRUARY 2, 2018

The onboarding process starts by naming four key functions on the client side: the project sponsor , project lead , thought leaders , and the content committee. The project sponsor: your strategic lead. The project lead (or manager): point-person for the day-to-day. Embracing teamwork from the start, by working out who matters.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 6, 2018

What’s the villainy this leads to? How many people moved from cold suspect to hot prospect, how many leads qualified in three months? If you want to build awareness but the real goal is increased sales, make sure the truth is what ends up on the brief. He ignores emails from the agency desperately begging for details.

Advertising Agencies 149

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 149

Heinz Marketing

JULY 2, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And, without these insights, the sophistication of today’s campaigns is jeopardized, along with the tight coordination needed between sales and marketing.

Marketing Automation Services 56

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 56

Tomorrow People

FEBRUARY 2, 2018

The onboarding process starts by naming four key functions on the client side: the project sponsor , project lead , thought leaders , and the content committee. The project sponsor: your strategic lead. The project lead (or manager): point-person for the day-to-day. Embracing teamwork from the start, by working out who matters.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. ” Indeed. Timing is equally important.

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

KEO Marketing

OCTOBER 5, 2017

Aligning with sales and other internal departments to support the coming year’s business goals should be completed well before year end. When budgets are in flux, it leads to unpleasant surprises down the line. Identify new marketing trends and technologies. Analyze industry marketing budget trends.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. This page will serve as the gateway to the content the audience is looking to consume, and all promotion efforts should lead to it.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KEO Marketing

OCTOBER 10, 2017

This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year. Internally, you will need to be clear on the overall company goals and objectives and in alignment with the sales team, which is discussed here.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

InsightSquared

JULY 1, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And, without these insights, the sophistication of today’s campaigns is jeopardized, along with the tight coordination needed between sales and marketing. Remains true.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. This is a significant purchase and will be used by multiple departments across the company, so be sure to collaborate with your sales and IT teams.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. Bear in mind that the more helpful and valuable your content is throughout the process, the more trust you build and the more leads you generate. You can do this by creating a lead magnet.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

Inbox Insight

AUGUST 1, 2017

In B2B Marketing, Lead Generation is a top priority and necessary to keep the cogs turning. Although there are a large variety of strategies to produce leads, many businesses are prioritizing content marketing to generate higher qualified leads. Do you want your content to work harder for you and produce better leads?

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Vidyard

MARCH 23, 2021

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Hubspot

OCTOBER 2, 2019

As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. Employee retention in the sales field continues to be an issue. In 2018, the average sales professional tenure was reported to be 1.5 Why Sales Performance Management Matters.

Work Management 83

Work Management Marketing Management Training Allocation 83

Martech Advisor

NOVEMBER 20, 2019

Automation can help you send marketing emails at a rapid pace, reacting to customer behavior and converting warm leads. Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Marketing Insider Group

MARCH 18, 2020

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. And, those leads that come in from employee social sharing? By giving employees more opportunities to lead and make decisions, trust grows internally. Use Social Media the Right Way.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

SnapApp

APRIL 2, 2019

It’s not enough to generate leads or even marketing-qualified leads anymore. Marketers need to be delivering the types of leads Sales wants : Leads that become closed deals. The need for higher quality leads isn’t just aspirational for marketers, either. Identify What Is Working For Marketing And Sales.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75