B2B Ecommerce Marketing Benchmarks and Best Practices
KoMarketing Associates
SEPTEMBER 10, 2019
This shows up clearly in search query data, like in the chart from Google Trends below. By that time, it will account for 17% of all B2B sales in the US. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 They estimate it represented 12% of total B2B sales in the US. trillion by 2023.
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