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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

Establishing performance benchmarks to enable easier analysis. Once you choose the performance indicators most meaningful for your business, you want to track the performance of every content asset you publish against those benchmarks.

How to Define & Measure Social Media KPIs Part V


Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). Prologue.

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How to Define & Measure Social Media KPIs – Part VI


Leveraging Pinterest KPIs not only allows marketers to optimize their marketing endeavors but also allows them to competitively benchmark their marketing endeavors to optimize their campaigns. In September 2018, Pinterest reported that 250 million people used the platform every month which is 25% more than the number of people who used Pinterest in September 2017. Prologue. Social Media KPIs form an important part of the marketing endeavors for the brands worldwide.

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research.

How to Define & Measure Social KPIs – Part -1


54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Prologue.

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B2B Blog Post Ideas: Tried And True Ideas for B2B Brands


Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. Read more : How to Assimilate Competitive Benchmarking in Social Media.