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Report: Marketers See Benefits to Email Personalization and Segmentation

KoMarketing Associates

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

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Considerations for Creating a Digital Marketing Budget

KEO Marketing

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Measure your digital marketing budget against benchmarks to be sure you are not underfunding or overcommitting.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel.

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5 Myths About Using Video for Sales: Debunked

Vidyard

Nearly a quarter (24%) of businesses use video in sales conversations, according to the 2019 Video in Business Benchmark Report. Since December 2018, the sales team at BabelQuest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? And why not?

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The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. The average search conversion rate for Google Ads is 3.48%.

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5 Myths About Using Video for Sales: Debunked

Vidyard

The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report. Since December 2018, the sales team at BabelQuest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? And why not?

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5 Myths About Using Video for Sales: Debunked

Vidyard

The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report. Since December 2018, the sales team at BabelQuest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? And why not?