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Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention.

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The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy.

Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. In their December 2018 U.S. Digital advertising in 2018: Key takeaways. Benchmark report: Data at a glance.

2018 B2B Digital Marketing Plans — Benchmark Report with Ascend2

Synthio

With 2018 in full swing, B2B marketers are undoubtedly in the process of deploying updated, finessed digital marketing plans to facilitate their success in the new year. Benchmark Reports Digital Marketing benchmark report digital marketing Synthio

How B2B Marketing is Changing in 2018

is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

Five 2018 Content Marketing Industry Trends to be Thankful For

ScribbleLive

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: Industry trends

2018 Wrapped: Choozle edition

Choozle

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. Detailed campaign reports.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. The first part compares finance against other industries and highlights content benchmarks. Report Methodology.

Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The report also covers year-over-year trends, and industry-specific breakdowns.

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

The “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trendsreport from the Content Marketing Institute, MarketingProfs and IEEE GlobalSpec found that the vast majority of respondents (86 percent) were utilizing content marketing.

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2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders

DivvyHQ

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. Zeroing in on 3 Critical B2B Content Marketing Management Trends.

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using.

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 merchants in 2018, up 15.0% So here’s a simple way to benchmark your own B2B ecommerce marketing.

Litmus Picks: Our Favorite Reports of 2018

Litmus

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Much of that research was powered by our 2018 State of Email Survey.

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. In a report by Publicity.ai Consider dedicating budget to producing this type of influential content in 2018.

One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. Why This Report is Significant. 2018 B2B Marketing Trends. Why This Report is Significant.

10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trendsreport say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. It can be argued that content marketing is the most important digital marketing strategy available today.

How committed are you to content marketing in 2018?

Tomorrow People

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. By doing so, you will receive a personalised report that will show you how you can achieve a kick-ass content strategy that will keep you ahead in 2018.

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

Heinz Marketing

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms.

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Ad Stage’s Paid Media Benchmark Reports. Ad Stage created quarterly paid media benchmark reports that showcased data for each different large paid media platform. Google gave a lot to talk about during 2018.

How Industry Leaders Are Beating Video Benchmarks

Vidyard

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. The post How Industry Leaders Are Beating Video Benchmarks appeared first on Vidyard.

Video Benchmark Report Projects B2B Video Content to Double Within 12 Months

Vidyard

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. On average, businesses analyzed in the report now publish 33 new videos every month, up 83% from last year’s average of 18 per month.

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. Video analytics see increased adoption in business: In 2018, 85% of companies reported using some form of video analytics.

Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors

Vidyard

Demand Metrics latest annual report explores how Marketers are using videos. It examines the new approaches, tools, video trends, and applications they are using for their video marketing needs and what kind of results they are getting. What trends do you see in your video content?

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Report: 93% of Successful B2B Marketers are Extremely Committed to Content Marketing

KoMarketing Associates

SuperOffice published “The State of B2B Email Marketing” report and found that 59 percent of B2B companies do not use email marketing at all. As B2B marketers look ahead to 2019, new research suggests that the most successful of the bunch are dedicated to content marketing.

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6 Video Benchmarks You Need to See

Vidyard

That’s part of what makes our 2018 Video in Business Benchmark Report so insightful: We examined 250,000 videos from 600 businesses and found that while businesses are creating more videos on more channels in more departments, they aren’t the ones you might expect.

Report: Marketers See Benefits to Email Personalization and Segmentation

KoMarketing Associates

The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. In addition, the average click-through rate for these types of emails was 17 percent in Q2 2018.

Email Marketing Is Strong and Getting Stronger: 2019 Email and Mobile Benchmark Highlights and Trends

Martech Advisor

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Benchmarking Reminders. Happy benchmarking! Email isn't dead.

5 Similarities Between B2B Content Marketing and the 2018 World Cup

KoMarketing Associates

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. World Cup : Prior to the 2018 World Cup, 209 (member of FIFA) nations applied to enter the qualification process.

The 10 Most-Read Posts of 2018

Webbiquity

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. Happy New Year!

Unique Challenges of Manufacturing Content Marketing in 2019

Industrial Marketing Today

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019.

Video Benchmark Report Projects B2B Video Content to Double Within 12 Months

Vidyard

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. On average, businesses analyzed in the report now publish 33 new videos every month, up 83% from last year’s average of 18 per month.

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms.

New Marketing Technology Trends: 5 Takeaways for Content Managers

DivvyHQ

Anyone who works in content marketing knows the trends can change faster than the seasons. This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech.

How Industry Leaders Are Beating Video Benchmarks

Vidyard

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. The post How Industry Leaders Are Beating Video Benchmarks appeared first on Vidyard

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. Video analytics see increased adoption in business: In 2018, 85% of companies reported using some form of video analytics.

Can You Beat This Year’s Video Benchmarks?

Vidyard

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. This year’s report found that 89% of business videos are viewed on the good old desktop. Download your copy of A Practical Guide to Surpassing Video Benchmarks to get all 10 tips.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts.