12 Statistics to Guide Your B2B Marketing Investment in 2018
JANUARY 18, 2018
As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. In a report by Publicity.ai Consider dedicating budget to producing this type of influential content in 2018.