Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet.

Research 100

Research Content Marketing Paid Search Agency Marketing Budget Creation 100

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. See how to maximize the SEO value of press releases with this checklist.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The result is the LSM Benchmark Report. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). For more research findings, view the report released today. 2018 B2C Content Marketing Benchmarks, Budgets, and Trends – North America from Content Marketing Institute.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. Large-Scale Study: How to Rank for Featured Snippets in 2018.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. Final Thoughts.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Let us know in the comments.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. According to our annual benchmark data , as company size increases, so does the use of external resources for video content creation. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Marketing Insider Group

MARCH 18, 2020

What Zak has found is that trust triggers the release of oxytocin in the brain, which stimulates productivity and increases motivation. In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand. Start small, planting those positive, visionary seeds.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

DivvyHQ

SEPTEMBER 17, 2018

The amount of content created in inter-organizations and intra-organizations has increased immensely,” notes MarketsandMarkets , which recently released an extensive report on enterprise content collaboration and its outlook. Aligning Your Stars: How to Tighten Enterprise Content Collaboration. Find a Good Collaboration Platform.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

Valasys

MARCH 17, 2023

Similar to the sporadic algorithm updates Google releases, the SEO outcomes in 2023 of the industry are unpredictable. Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. We need to stay current with trends as SEO professionals.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Customer Experience Matrix

JUNE 17, 2019

It changed direction in March 2018 with news that its Experience Platform would create persistent profiles. It released this a year later and described it as including a "Real-Time CDP". Salesforce now says they’ll release that product this November. There’s no release date although they hope to start pilot projects this fall.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Sprout Social

AUGUST 28, 2018

Fast forward to today, and it seems like there’s a new tool released every day. You can use it to discover content trends, find top performing content and more. Through Tailwind, you can track trends in followers and engagement, analyze your audience and they even provide some Instagram analytics as well at certain plan levels.

Social Media 111

Social Media Analytics Tools Media 111

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). The State of Video Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. But that doesn’t mean your job is done once you’ve released your assets into the wild. First and foremost – follow the framework.

Template 111

Template Paid Content Planning Content Marketing 111

Engagio

MAY 21, 2021

In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV). Rising customer expectations are the most disruptive trend in business today. Demandbase ABM Outlook Survey 2018). When ABX wins, it wins big.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .” ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs.

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63

Biznology

FEBRUARY 27, 2020

Animoto’s most recent report about social video trends discovered that 91% of marketers who used. the growth of “clean with me” videos tripled between June 2018 and July 2019. Vidyard released a 2019 report about benchmarks for videos in business. In the U.S., It revealed that 68% of respondents.

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .” ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs.

Advertising Benchmark 50

Advertising Benchmark Video Marketing B2B Content 50

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor. cmicontent Click To Tweet.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Traditional benchmarking surveys. A 2018 study by BuzzSumo and Mantis Research explores marketers’ favorite research types. Research tech.

Research 93

Research Lead Ranking Marketing Budget Creation Marketing Budget 93

Vidyard

JUNE 7, 2018

That’s part of what makes our 2018 Video in Business Benchmark Report so insightful: We examined 250,000 videos from 600 businesses and found that while businesses are creating more videos on more channels in more departments, they aren’t the ones you might expect. But, so are other departments. Get the Infographic 4.

Advertising Benchmark 83

Advertising Benchmark Video Marketing Peer-to-peer Webinar Metrics 83

Golden Spiral

NOVEMBER 6, 2018

Give yourself a benchmark for what a social media win looks like. Facebook still continues to drive social media trends across multiple markets. And even though algorithms have been unpredictable, the trend of declining organic engagement from brand pages has been steady. What works for your company? LinkedIn Strategies.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Content Marketing Institute

APRIL 25, 2018

This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. TIP: If you gate your research, you may be hesitant to release your research on SlideShare. I really like how Unbounce includes a list of their contributors for its Conversion Benchmark Report. Over to you.

Research 98

Research Planning Marketing Analytics Tools Stats 98

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Imagine the conundrum marketers faced when DVR was released and commercials became futile. In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Vidyard

OCTOBER 27, 2019

An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. Video length has been trending shorter in recent years. In 2018, the average video was just over four minutes long. To this end, video analytics are essential.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Content Standard

MARCH 8, 2019

Earlier this week, the Content Marketing Institute (CMI) released its latest research report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Tech marketers always want to stay ahead of trends in order to be seen as leaders in their space. Statistic attribution: Content Marketing Institute.

B2B Marketing 92

B2B Marketing Enterprise Management Trends Work Management 92

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Salesforce : Salesforce is a 2018 G2 Crowd leader for CRM software. ZoHo : PC Magazine named ZoHo editors’ choice for best CRM software of 2018. Social Media Management.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Litmus

DECEMBER 19, 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Much of that research was powered by our 2018 State of Email Survey. 2018 State of Email Service Providers.

Paid Search Agency 52

Paid Search Agency Advertising Benchmark Opt-in Privacy 52

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Content Marketing Institute

OCTOBER 13, 2017

It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. Is content creation a challenge for your company? One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. CMWorld Click To Tweet.

Work Management 82

Work Management Marketing Management Content Paid Search Agency 82

Content Marketing Institute

NOVEMBER 14, 2017

As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends , 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year. Just be sure to release it at the same time every month, (e.g., Schedule it, put it in writing, and commit to it.

Research 86

Research Content Marketing Budget Programs Ad Building 86

Golden Spiral

NOVEMBER 20, 2020

And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data. Um, typically if we can get an with our clients, um, that is a great first step and to hear from their mouths, what, um, what they're seeing as the biggest trends and how they respond to it. Probably not.

Lead Ranking 62

Lead Ranking Lead Scoring Video Marketing Planning 62

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52