Buffer

MAY 11, 2022

You may have already seen our salaries and our salary formula, but another part of our process is to annually review the benchmarks that we use in the formula. We’ve been doing this since 2018, and we never decrease salaries during a rebenchmarking. Send us a tweet !

Advertising Benchmark 80

Advertising Benchmark Paid Search Agency Training Trust Marketing 80

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? 8% of search queries are phrased as questions. As of February 2018, 62.6% Google Trends.

Statistics 98

Statistics Google Click Rate Adwords 98

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Here are the questions guiding our team as we weather the annual planning pilgrimage: Where is the weakest link in my lead-to-revenue chain? Compare each metric to both your 2017 goals and industry benchmarks. Make the most out of 2018. Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Content Marketing Institute

MARCH 14, 2018

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way.

Research 104

Research Budget Programs Paid Search Agency Account Based Marketing 104

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. A nice article that answers a very interesting question in the paid search world. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Happy Holidays!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. It’s been a few years since we asked this as a follow-up question on the survey.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Tomorrow People

MARCH 6, 2018

That means you want readers actively engaging with the content, asking questions of it, looking for what’s next when they finish. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. That’s why neither TOFU nor consideration includes a buy button. Great creative design is content’s best friend.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). 2018 B2C Content Marketing Benchmarks, Budgets, and Trends – North America from Content Marketing Institute. cmicontent Click To Tweet.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Sprout Social

MARCH 30, 2021

Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions. — Jordannn (@lockha12) August 15, 2018.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Brightedge

MAY 16, 2021

Stone delivers the goods with a 15-chapter playbook that includes the frameworks, question lists, and templates that make you want to put the book down and try the tactics recommended. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. The latest from one of the great thought leaders in Marketing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SnapApp

APRIL 4, 2018

This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Each of them is designed to answer a different question for us.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals. Set Your Benchmarks. Assess Your Brand Reach Today.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

Sprout Social

SEPTEMBER 9, 2020

Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. — McDonald's UK (@McDonaldsUK) June 15, 2018. Their objectives span from benchmarking campaign goals to finding fresh ideas for content, as well as identifying and reporting social ROI to validate their efforts.

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19. We like to share!

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Bound360

NOVEMBER 6, 2018

Does this bring up questions about what you’re measuring and managing? If you have any questions about best practices, please feel free to contact the Bound team here, and we’ll be happy to chat. If you would like to download the Free Guide: State of Personalization 2018 Report from which we pulled these metrics, click here.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. The post Can You Beat This Year’s Video Benchmarks?

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Next steps : Start organizing some persona interviews for us and answering any additional questions we have ahead of the targeting workshop. The content marketing methodology.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

KEO Marketing

OCTOBER 10, 2017

Of course, there is always a need for adjustments based on market conditions, resource constraints, or other factors, but it will give you a solid benchmark form which to make these decisions. Start by asking yourself the following questions: Examine last year’s plan and metrics. This could have a significant impact on budgeting.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Click To Tweet.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. When a question or need arises, our phones are far and away our most trusted resource, with 96% of people using a smartphone to get things done.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Content4Demand

FEBRUARY 1, 2019

In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets. There is a place for detailed questions, but a quiz or assessment isn’t one of them. Allow buyers to benchmark against their peers.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Next steps : Start organizing some persona interviews for us and answering any additional questions we have ahead of the targeting workshop. The content marketing methodology.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Tomorrow People

MARCH 27, 2018

And ask such questions of the individual making the feedback. For more insider insight into how content marketing relationship operate, check our our report with the Content Marketing Institute: Content Marketing in the UK 2018: Benchmarks, budgets, and trends.

Advertising Agencies 136

Advertising Agencies Work Management Paid Search Agency FAQ 136

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Your mission should be a simple, one-line statement that answers the following questions: What type of video content do you plan to make? Video in Business Benchmark Report Know where you stand, so you can stand out. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Inbox Insight

AUGUST 1, 2017

In the example above there are many elements that result in a high converting landing page: Clear, easy and non-invasive questions. B2B Content Marketing – 2018 Benchmarks, Budgets and Trends – North America (Content Marketing Institute and Profs). Simple call to action. Disclaimer. Promote your content.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. GE has described the podcast as a “ Her meets Ex Machina ” AI adventure, pondering the question of what happens to our digital identities after we pass, and the role AI can play in the grieving process.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. In order to do this, you have to stay on top of the content marketing trends that are impacting your business and your audience.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

Valasys

SEPTEMBER 26, 2019

How to define social media KPIs is a question on the mind of every marketer today. Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Marketing Insider Group

MARCH 18, 2020

Keep communication channels open with regular one-on-ones or small meetings that employees can count on, giving them a chance to ask questions and voice concerns. In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand. Employee Advocacy Can Transform Company Culture.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Hubspot

OCTOBER 2, 2019

In 2018, the average sales professional tenure was reported to be 1.5 Helps predict future sales trends. Sales performance management tracking can provide valuable data enabling your organization to forecast future sales trends and employee compensation rates — particularly for commission-based compensation structures.

Work Management 83

Work Management Marketing Management Training Allocation 83

Moz

MAY 17, 2020

These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Let's fast-forward to 2018: I discovered that Google had changed gears. During 2018 and 2019, I ran two successful SEO sprints for their DriveSafe campaign. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73