Heinz Marketing

JULY 2, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs.

Marketing Automation Services 56

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 56

InsightSquared

JULY 1, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. . Most important.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Compare each metric to both your 2017 goals and industry benchmarks. Look at the average amount your customers spend with you, but evaluate the trends of these lines over time. Make the most out of 2018. Didn’t think so. is visiting your website?

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Tomorrow People

MARCH 13, 2018

Not just two or three offers, but offers customized for an individual’s purchasing history. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Because the great thing about digital: these tricks are just the start of what you can do online.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Content Marketing Institute

SEPTEMBER 14, 2018

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Track indirect or delayed effects of influencer reach. If you only use direct attribution for influencer content (i.e.,

Act-On 111

Act-On Work Management Marketing Management Planning 111

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. At this point, they are not only qualified, but actively communicating their intent to purchase. Pipeline Trend by Month.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

MarketJoy

JULY 13, 2018

Discover the change in purchasing decisions with reference to different personas and lead generation channels. The guests will have a detailed discussion on the change in purchasing decisions as per the different personas and various B2B lead generation channels that used to target them. Register here for the webinar.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

The Mx Group

SEPTEMBER 11, 2018

74% of today’s B2B buyers will conduct research online prior to making an offline purchase, so either you’re creating what they’re looking for, or you run the risk that your competitor might be doing so instead. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. Forrester ).

B2B Marketing 83

B2B Marketing Planning Content Marketing Marketing Budget Creation 83

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

KEO Marketing

OCTOBER 5, 2017

If technology investments are part of your marketing plan, you can start your research before year-end to give you a jump on making purchasing decisions in the New Year. Identify new marketing trends and technologies. Analyze industry marketing budget trends.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. This is a significant purchase and will be used by multiple departments across the company, so be sure to collaborate with your sales and IT teams.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. In addition, there are likely to be more people depending on the buyer to make the right decision, as well as more decision makers involved in making the purchase.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

DivvyHQ

DECEMBER 12, 2018

The latest Content Marketing Trends report from CMI and MarketingProfs shows 78% of B2C respondents rating their content marketing approach as extremely successful, very successful, or moderately successful. As organizations chart their courses for the new year, we’re here to help. Content Marketing Works. It just does.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. KPIs at this stage include the following: Clicks Conversions & Purchase Intent upsurge (Increase in the intention of the prospects to make a purchase).

Social Media 49

Social Media Media Youtube Multi-Channel 49

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Continental was looking to create lifestyle content to extend its exposure in the motor sports category while influencing tire purchases more broadly and more organically. Conclusion.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Webbiquity

JANUARY 19, 2016

billion by 2018. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 84% of CEOs and VPs say they use social media to help make purchasing decisions. billion by 2018. Mary Meeker’s Internet Trends ). billion last year to 2.5 Link Humans ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

B2B Marketing Directions

OCTOBER 28, 2018

The B2B Content Marketing 2019: Benchmarks, Budgets, and Trends-North America report presents findings from 771 North American respondents who indicated their company primarily sells to other businesses. CMI and MarketingProfs made a fairly significant change to their methodology for this survey.

Trust Marketing 40

Trust Marketing Vendors Case Studies Customer Surveys 40

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Next, map the buyer’s journey for your product or service so you can identify points where video content can help potential customers move along the path to purchase (and what type of video is best suited for the task at hand). An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Marketing & Strategy Video Marketing 116

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? IAB 2018 Video Ad Spend Study).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. As an actionable insight, approximately three-quarters of customers said content that includes original research influences purchasing decisions.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Choozle

FEBRUARY 20, 2019

While it can be easy to keep your digital advertising engine running on the status quo, it’s important to stay on top of trends for new tools, technologies, and features. This inventory is purchased programmatically, but with price and access restrictions that limit buyer access based on determinations from the publisher.

Paid Search Agency 51

Paid Search Agency Marketing Management Service Cost Per Thousand 51

Valasys

NOVEMBER 16, 2022

The tracking of these indicators performs benchmarking to determine whether the amount of resources is adequate or excessive and alerts you to costs and needs in real time. . In order to forecast the company’s overall costs in one location, dashboards can be made to highlight trends, place tags, and various other features; .

Enterprise Management 40

Enterprise Management Work Management Budget Programs Allocation 40

Valasys

SEPTEMBER 21, 2021

All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Many students tend to check the Instagram and Facebook pages of businesses before committing to a purchase.

Social Media 52

Social Media Examples Campaigns Media 52

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. At the same time, more and more spending is occurring in the shadows , by individual users and groups, especially Cloud / SaaS purchases, without the formal knowledge of IT.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Customer Experience Matrix

JUNE 17, 2019

It changed direction in March 2018 with news that its Experience Platform would create persistent profiles. What benchmarks should these CDP products be measured against? Case in point: unified marketing, sales and support vendor Freshworks recently purchased Natero, a customer success system with CDP capabilities.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Zoominfo

JULY 10, 2018

In its simplest form, this process involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. Data-Driven Marketing in 2018. In 2018, data-driven marketing is no longer just a buzzword– but rather, a must-have for B2B marketing success.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). The State of Video Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride.

Template 111

Template Paid Content Planning Content Marketing 111

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Tools to measure Social Media Metrics.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Executive dashboards also feature revenue cycle analytics identifying real-time metrics and trends. Any Adobe product/module not packaged in the solution can also be purchased as an add-on.

Marketo 114

Marketo Marketing Automation Services Enterprise Management Marketing Management 114

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 271