Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

eDataSource

APRIL 29, 2019

The fifth in our performance benchmark series covers the Entertainment industry. We analyzed promotional email for about 750-900 related brands in these nine sectors. Benchmark data help you set a standard. Our next Benchmark Blogpost will cover Computers & Electronics.

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

eDataSource

JULY 11, 2019

Spam rate trends have been variable, but show strong improvement in the most recent quarter. The sixth in our performance benchmark series covers the Household and Home Improvement industry. We analyzed promotional email over a two -year period for about 320-519 related brands we’ve tracked in these five sectors.

Advertising Benchmark 40

Advertising Benchmark CAN-SPAM Trends Analysis 40

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 2) Conducting a benchmark audit.

Planning 198

Planning Work Management SME Budget Programs 198

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Doing so will allow those outside your promotion circle to discover the content and move down the funnel. A call to action.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. The post Can You Beat This Year’s Video Benchmarks?

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

KoMarketing Associates

APRIL 10, 2018

The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. In addition, the average click-through rate for these types of emails was 17 percent in Q2 2018. This is an increase from 16 percent in Q2 2017, and 14 percent in Q2 2016.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Buffer

MAY 11, 2022

You may have already seen our salaries and our salary formula, but another part of our process is to annually review the benchmarks that we use in the formula. We’ve been doing this since 2018, and we never decrease salaries during a rebenchmarking.

Advertising Benchmark 80

Advertising Benchmark Paid Search Agency Training Trust Marketing 80

Martech Advisor

NOVEMBER 20, 2019

Email automation is defined as a set of processes and technologies used to send promotional/transactional emails automatically to customers. Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email!

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Litmus

JULY 8, 2019

Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program. Ranking compared to April 2018. Display promotion codes, a featured image, and deal expiration dates in Gmail’s Promotions tab. in Q2 2018).

Email Marketing 92

Email Marketing Peer-to-peer Mobile Marketing Lead Ranking 92

Tomorrow People

MARCH 6, 2018

Next up: it’s time to reveal the secrets of content promotion. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. Great creative design is content’s best friend. Read our latest report with the Content Marketing Institute to see how well others are doing on the content front.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Sprout Social

MARCH 30, 2021

A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. — Jordannn (@lockha12) August 15, 2018. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. In 2020, 96.5

Marketing Management 122

Marketing Management Paid Search Agency Social Media Keywords 122

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Content Marketing Institute

SEPTEMBER 14, 2018

Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. In a recent article about influencer metrics, we included, for example, these more sales-related metrics as ways to measure influencer content effectiveness: Promotion code redemption. Click To Tweet.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. Click To Tweet.

Research 92

Research Content Marketing Work Management Paid Search Agency 92

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . . We have included each of their responses below. Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. Build a Content Brand.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. These are people who genuinely find value in your product and want to promote it. it may not be too difficult to acquire “influencers.”

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Value creativity and craft in content output.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. And I’m not talking about the superficial cultures that are trendy, like an office having pool tables or free lunches,” explains Account Coordinator Vrajesh P.,

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Inbox Insight

AUGUST 1, 2017

Content syndication can ensure that your content is promoted to the right audience and can give additional exposure that you might not get if you were to just rely on website traffic. Promote your content. B2B Content Marketing – 2018 Benchmarks, Budgets and Trends – North America (Content Marketing Institute and Profs).

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Lead Scoring 75

Content4Demand

FEBRUARY 1, 2019

In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets. Allow buyers to benchmark against their peers. In some cases, it is most effective to promote a more detailed follow-up content asset at the end of the quiz.

Lead Ranking 40

Lead Ranking Lead Scoring Peer-to-peer Aggregators 40

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Following on the remarkable success of its The Message podcast, GE made its highly anticipated return to the medium with LifeAfter , a new sci-fi themed story aimed at promoting the company’s digital twin technology.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. No detail is too small.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Litmus

OCTOBER 3, 2018

That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. Source: Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, including 241 nonprofits, between Dec. Tweet this infographic?.

Process 61

Process Budget Programs Broadcasting CAN-SPAM 61

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. No detail is too small.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. of the businesses used Facebook. Source: outbrain.com). while HAHA 34.1%).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Marketing Insider Group

MARCH 18, 2020

When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic back to their company’s website. Instead of encouraging sharing, make it a system that employees can benefit from.

Effectiveness 234

Effectiveness Peer-to-peer Guidelines Thought Leadership 234

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. How to define social media KPIs is a question on the mind of every marketer today. Videos are an impactful way of advertising. Wrapping It Up.

Social Media 49

Social Media Media Youtube Multi-Channel 49