Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. It can help potential clients understand the daily processes and workflows of their offshore team.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. It can help potential clients understand the daily processes and workflows of their offshore team.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Heinz Marketing

JULY 2, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. In 2019, this remains true.

Marketing Automation Services 55

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 55

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Key Findings from 2018.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Buffer

MAY 11, 2022

You may have already seen our salaries and our salary formula, but another part of our process is to annually review the benchmarks that we use in the formula. We’ve been doing this since 2018, and we never decrease salaries during a rebenchmarking.

Advertising Benchmark 80

Advertising Benchmark Paid Search Agency Trust Marketing Training 80

The Point

JANUARY 17, 2019

During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process. As a result, and due to the low rate at which the SDRs were able to engage with those leads, more than 80 percent of inquiries stalled at the very first step of the lead management process.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

KoMarketing Associates

SEPTEMBER 27, 2017

The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

Positioning 120

Positioning ROI B2B Marketing B2B 120

Martech Advisor

NOVEMBER 20, 2019

Email automation is defined as a set of processes and technologies used to send promotional/transactional emails automatically to customers. Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email!

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 105

Research Planning Content Marketing Peer-to-peer 105

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Compare each metric to both your 2017 goals and industry benchmarks. Efficiencies have to be gained through reviewing people, process, and tech. Look at the average amount your customers spend with you, but evaluate the trends of these lines over time.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.

Research 103

Research Budget Programs Paid Search Agency Account Based Marketing 103

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. In it the authors describe the process of category creation and how to become a category king. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). While it’s a good sign when others want to join you, it’s often done without thinking through an integrated strategy and process. We could do more, but we are understaffed.

Research 109

Research Content Marketing Marketing Budget Creation Planning 109

Tomorrow People

MARCH 13, 2018

Expect to continuously refine the process based on the data at hand. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. DO: Expect to invest in marketing automation tools if you haven't already. Expect to invest in data.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. I enjoyed reading this post, as it reminds me to keep a streamlined process while creating good content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet.

Research 98

Research Content Marketing Paid Search Agency Marketing Budget Creation 98

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. And I take it a step further and then build out a report that shows how the "converted" leads are moving through the sales process. We have included each of their responses below. 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Get your content production process in order.

Research 100

Research Planning Marketing Budget Creation Content Marketing 100

Content Marketing Institute

SEPTEMBER 14, 2018

An 8-Step Process to Use Influencers to Elevate Your Brand. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Click To Tweet. Conclusion.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Tomorrow People

FEBRUARY 6, 2018

She packs in every last requirement, mandatory, and rumor into a brief, and in the process, makes War and Peace look like a note to the milkman. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. Miss Alignment: not sure what belongs in a brief. You’ve got a kick-ass brief down as a fine art.

Advertising Agencies 149

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 149

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Now that you have a topic and title in place, it’s time to start the writing process. Outline, Write, and Edit.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Tomorrow People

FEBRUARY 2, 2018

We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes. Information gathering is a vital part of the process.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

MarketJoy

JULY 13, 2018

This webinar will be presented on 26th July 2018. With research studies, organizational benchmarking and leadership roundtables the organization understand and analyzes the trends, challenges, and key components of the growth and development of the Inside Sales industry. Register here for the webinar.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

Tomorrow People

MARCH 27, 2018

A: You have your experience and we have ours — but too many agencies expect clients to be available instantly, on any subject, and to know how agencies and marketing processes operate from the get-go. Q: Why are standard software and processes more than administration? Q: Why do I keep being asked for things outside my expertise?

Advertising Agencies 136

Advertising Agencies Work Management Paid Search Agency FAQ 136

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Tomorrow People

FEBRUARY 2, 2018

We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes. Information gathering is a vital part of the process.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

KEO Marketing

OCTOBER 5, 2017

This multi-step process typically takes several weeks, much analysis, and the engagement of associates throughout the organization. Here are five steps to follow to ensure you’re covering all the critical aspects in your thought process as you devise your plan and allocate your marketing budget.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Martech Advisor

JANUARY 20, 2020

In 2020, business leaders will continue to realize that they can improve their sales process and will need to invest in adequate technology to do so, wrties, Nigel Cullington, VP of Marketing, Upland Altify. Over recent years, there has been an increasing trend to pair A.I. Building Trust in an Untrustworthy Digital Climate.

Enterprise Management 55

Enterprise Management Optimization Marketing Management SMB 55

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. Employee feedback figures heavily into the qualification process. The culture at The Mx Group is top-notch.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Content4Demand

FEBRUARY 1, 2019

In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets. They’re supposed to move through the process and receive their results seamlessly. Allow buyers to benchmark against their peers.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Place your faith in a sound process: Podcasting can be a complex process, and production delays and complications are common. jayacunzo Click To Tweet.

Examples 107

Examples Brand Identity Branding Paid Search Agency 107

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. Bear in mind that the more helpful and valuable your content is throughout the process, the more trust you build and the more leads you generate. You can do this by creating a lead magnet.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

Hubspot

OCTOBER 2, 2019

In 2018, the average sales professional tenure was reported to be 1.5 You can achieve it with a structured sales performance management process. Having a sales performance management process in place is crucial for your team’s overall success. Helps predict future sales trends. years , down by half from 2010.

Work Management 83

Work Management Marketing Management Training Allocation 83

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66