benchmark 
Zoominfo
JUNE 19, 2020
In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If the reaction to prior privacy laws in Europe is any indication, it will likely take years for U.S. The results were notable.
Martech Advisor
SEPTEMBER 25, 2019
Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.
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Salesforce Marketing Cloud
APRIL 21, 2022
These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. The movement toward consumer privacy protections is accelerating, and that’s a good thing.
Content Marketing Institute
JULY 19, 2018
A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.
AdSquare Audiences in Motion
NOVEMBER 29, 2018
Firstly, standard age, demographics and interests which are Neilsen benchmarked. The company was born in Germany and is headquartered in Berlin, and as you probably realise, German privacy laws are very strict and we have adhered to these from day one, so we didn’t really have too many issues around GDPR. Secondly, location data.
Valasys
SEPTEMBER 21, 2021
All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Their #PlayWithPringles campaign is a rare example of taking existing trends into account and building off of them.
Customer Experience Matrix
JUNE 17, 2019
It changed direction in March 2018 with news that its Experience Platform would create persistent profiles. What benchmarks should these CDP products be measured against? They may also find themselves constrained by anti-trust and privacy issues. It released this a year later and described it as including a "Real-Time CDP".
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