eDataSource

APRIL 29, 2019

The fifth in our performance benchmark series covers the Entertainment industry. Benchmark data help you set a standard. The tables below show overall read rate and inbox performance ranked best-to-worst by quartile for each quarter of 2018 and 2017, and for the first quarter of 2019.

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 2) Conducting a benchmark audit.

Planning 198

Planning Work Management SME Budget Programs 198

eDataSource

JULY 11, 2019

Spam rate trends have been variable, but show strong improvement in the most recent quarter. The sixth in our performance benchmark series covers the Household and Home Improvement industry. Overall spam rates improve slightly over the first two quarters of 2018, erode again through Q1 of 2019, and then show dramatic improvement in Q2.

Advertising Benchmark 40

Advertising Benchmark CAN-SPAM Trends Analysis 40

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. 3 Email Automation Examples That Illustrate Key Best Practices. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! Email Automation Benchmarks to Remember. Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. The post Can You Beat This Year’s Video Benchmarks?

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

B2B Marketing Directions

NOVEMBER 18, 2018

Account-based marketing was one of the most significant trends in B2B marketing in 2018. ABM was also addressed in several research studies during 2018, and with less than two months remaining in the year, I think it's appropriate to look at where ABM stands, as revealed by the 2018 research findings.

Account Based Marketing 40

Account Based Marketing B2B Thought Leadership ABM Demand Generation Agencies 40

KoMarketing Associates

DECEMBER 18, 2018

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts. The Goals of Marketers Who Utilize ABM.

Account Based Marketing 144

Account Based Marketing Studies Planning ABM 144

PureB2B

MAY 20, 2018

Without adopting modern software and revolutionary practices, you’ll get left behind because your competitors are already onboard. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. The post Modern B2B Technology Worth Trying in 2018 appeared first on PureB2B.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Without adopting modern software and revolutionary practices, you’ll get left behind because your competitors are already onboard. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. The post Modern B2B Technology Worth Trying in 2018 appeared first on DemandScience.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

The Point

JANUARY 17, 2019

In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. It’s also why the data contained in a new report from Insidesales.com is so compelling.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Brightedge

MAY 16, 2021

She has practical advice on how to move beyond profiles to personas and solid go-to-market planning. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Tomorrow People

MARCH 6, 2018

We’re going to reveal our design secrets to you, so you can learn best practice in judging graphic design. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. That’s what design means in your content marketing activities: whatever works. and how it isn’t about fonts and colors. What is design?

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). The truth is that organizations must be realistic about two things: What content marketing as a business practice can achieve. We could do more, but we are understaffed.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Tomorrow People

MARCH 13, 2018

With that in mind, let’s get serious about some practical stuff. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. How well do you engage your audience with the right content?

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 Knowing your audience, offering something of value, and optimizing your emails are just a few of the email marketing best practices you should be focusing on in 2021. Marketo 2018 ). Statista predicts that over 4.1

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

B2B Marketing Directions

OCTOBER 1, 2017

B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America is based on the responses of 870 survey participants who said their company primarily sells B2B products or services. These respondents represented a wide range of industries and company sizes, and most held marketing-related positions.

B2B Marketing 49

B2B Marketing Content Marketing Research B2B 49

MarketJoy

JULY 13, 2018

This webinar will be presented on 26th July 2018. With research studies, organizational benchmarking and leadership roundtables the organization understand and analyzes the trends, challenges, and key components of the growth and development of the Inside Sales industry. Register here for the webinar.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

Tomorrow People

MARCH 27, 2018

From the roles of people on both sides, to the dos and don’ts of briefing a project, to the different types of content we create for you and how you review and approve them before introducing the practical standard tools that boost productivity and profit. The best way to develop it is simply to practice.

Advertising Agencies 136

Advertising Agencies Work Management Paid Search Agency FAQ 136

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. Organizations are assessed on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Bound360

NOVEMBER 6, 2018

If you have any questions about best practices, please feel free to contact the Bound team here, and we’ll be happy to chat. If you would like to download the Free Guide: State of Personalization 2018 Report from which we pulled these metrics, click here. 2018 State of Personalization for Destination Marketers. Related Posts.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40

Content4Demand

FEBRUARY 1, 2019

In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets. Allow buyers to benchmark against their peers. Provide actionable insights and best practices. Show them how to move forward.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

KEO Marketing

OCTOBER 10, 2017

Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it. Of course, there is always a need for adjustments based on market conditions, resource constraints, or other factors, but it will give you a solid benchmark form which to make these decisions.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Content Standard

SEPTEMBER 14, 2018

Marketing metrics are essential to aligning your content marketing with your company’s goals, and a strong evaluation practice paired with the right content marketing technology is key to delivering on the promise of content marketing ROI. But how can you really tell when your content marketing program is achieving the outcome you seek?

ROI 87

ROI Content Marketing Budget Programs Work Management 87

Bound360

OCTOBER 3, 2018

How our experience and best practice strategies impact e-newsletter sign up. Download the Free Guide: State of Personalization 2018 Report — in this report you will learn how destination marketers like you are leveraging: Website personalization benchmark statistics. 2018 trends in content and personalization.

Newsletter 40

Newsletter Advertising Agencies Paid Search Agency Conversion Rate 40

Litmus

OCTOBER 3, 2018

That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. Source: Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, including 241 nonprofits, between Dec. Tweet this infographic?.

Process 60

Process Budget Programs Broadcasting CAN-SPAM 60

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. What podcast will be the best in 2018? Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Valasys

NOVEMBER 16, 2022

These benefits are driven by a combination of frameworks, best practices, such as AWS-Well Architected, and one of the more recent entrants, FinOps. . The FinOps framework, to put it simply, recommends finance best practices for the cloud. You’ll actively put a number of FinOps principles into practice during this phase.

Enterprise Management 40

Enterprise Management Work Management Budget Programs Allocation 40

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. of the businesses used Facebook. Source: outbrain.com). while HAHA 34.1%).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Moz

MAY 17, 2020

These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Let's fast-forward to 2018: I discovered that Google had changed gears. Let's put the SEO sprint framework into practice. Do you know your numbers? Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73