Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. Jake, New York. This cartoon is way too real. I own that outfit. Who the heck is in charge?

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Choozle

FEBRUARY 20, 2019

While it can be easy to keep your digital advertising engine running on the status quo, it’s important to stay on top of trends for new tools, technologies, and features. Who doesn’t want to capitalize on every opportunity to be successful, continue to grow, learn new tactics, and thrive in your digital advertising? Connected TV.

Paid Search Agency 51

Paid Search Agency Marketing Management Service Cost Per Thousand 51

DealSignal

MAY 3, 2018

We’ve benchmarked data decay ourselves. The ripple effect of bad/missing data: “Most companies’ CRMs and marketing automation systems are missing 80% of their total audience, and the data they do have is up to 50% wrong because data decays at an alarming rate.” Too many marketing teams are making this same mistake.”

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

ConvertKit

MARCH 19, 2021

Ideally, this all evens out over time into a general upward trend—but it’s hard to tell where you’re at when you’re busy holding onto your seat. Jared Newman left a decade-long career as a freelance journalist to launch a paid newsletters in 2018. It helps to look at benchmarks across a few key categories. Jared Newman.

Newsletter 120

Newsletter Advertising Benchmark Open Rate Click Rate 120

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). The State of Video Report. Get the Report. Grab Prospects’ Attention. Move Deals Forward to Close.

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. more often than deals that are closed/lost ( Zoom/Chorus, 2019 ) The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Vidyard, 2021 ) Source: Vidyard 2021 Video Benchmark Report.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Valasys

OCTOBER 3, 2019

Leveraging Pinterest KPIs not only allows marketers to optimize their marketing endeavors but also allows them to competitively benchmark their marketing endeavors to optimize their campaigns. Social Media KPIs form an important part of the marketing endeavors for the brands worldwide. KPIs are the lifelines for social media marketers.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

The Customer

AUGUST 30, 2019

The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. Rihanna’s Savage X Fenty brand, I’m sorry to say, sends an egregious number of emails, and it’s not just me noticing.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. But, just like most things in the world of content marketing , email is not a set-it-and-forget-it tactic. Build a strong list.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Directive Agency

SEPTEMBER 29, 2017

That also means benchmarking this data against the competition is useless, too. The number of people who are (or aren’t) looking at ads, or the number of times your ads get clicked, have literally nothing to do with the number of qualified people who’re opting-in. But here’s the thing. It’s actually not that important. Image Source ).

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Litmus

DECEMBER 19, 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Much of that research was powered by our 2018 State of Email Survey. 2018 State of Email Service Providers.

Paid Search Agency 52

Paid Search Agency Advertising Benchmark Opt-in Privacy 52

Marketing Insider Group

DECEMBER 8, 2020

Other opt-in offers like newsletters and webinars should also be utilized if possible. The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. The Top B2B Lead Generation Strategies.

Lead Ranking 359

Lead Ranking Lead Generation Paid Content Lead Scoring 359

chiefmartech

OCTOBER 30, 2016

Furthermore, the FTC has identified the compliance of cross-device identification activities as one of its top priorities , while the Federal Communications Commission (“FCC”) has just introduced an opt-in approach in its own Broadband Consumer Privacy Rules. The above cartoon by Tom Fishburne was not part of the original article.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever. Increase in website traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Litmus

DECEMBER 21, 2020

It’s been a year for the history books, which is why we spent some time talking through those challenges, our favorite stats, trends, and email campaigns of the year, and what it all means for 2021 and beyond. Special thanks to Jen Capstraw for sharing her thoughts on the hardest year in living memory. Don’t worry. And that’s tough.

Webinar Metrics 87

Webinar Metrics B2B Thought Leadership Open Rate Click Rate 87

TrustRadius Marketing

NOVEMBER 2, 2022

Ranked in order of highest review count in the past year. Miro is an online whiteboard platform for distributed team collaboration. The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. LEARN MORE. Lucidchart. LEARN MORE. HubSpot CRM.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Ranked in order of highest review count in past year. Miro is an online whiteboard platform for distributed team collaboration. The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. LEARN MORE. Lucidchart. LEARN MORE. HubSpot CRM.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. Helping to direct buyers in the mid-sized market to find software best suited for them. .

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52