Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? 82% of marketers report increased open rates with rich email personalization. IAB 2018 Video Ad Spend Study). Email is the most effective digital channel.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

SnapApp

APRIL 2, 2019

To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. It’s easy to think that one email outperformed another simply because it got a higher open rate. It’s tied to their paychecks and bonuses.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

ConvertKit

MARCH 19, 2021

Ideally, this all evens out over time into a general upward trend—but it’s hard to tell where you’re at when you’re busy holding onto your seat. Jared Newman left a decade-long career as a freelance journalist to launch a paid newsletters in 2018. It helps to look at benchmarks across a few key categories. Jared Newman.

Newsletter 120

Newsletter Advertising Benchmark Open Rate Click Rate 120

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). Get the Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. more often than deals that are closed/lost ( Zoom/Chorus, 2019 ) The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Vidyard, 2021 ) Source: Vidyard 2021 Video Benchmark Report.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Webbiquity

APRIL 25, 2019

To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. The average search conversion rate for Google Ads is 3.48%.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. This article from USA Today compiles a list of the top 10 cities for marketing jobs based on open listings and salary trends. Problem-solving. No, not really.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Litmus

DECEMBER 21, 2020

It’s been a year for the history books, which is why we spent some time talking through those challenges, our favorite stats, trends, and email campaigns of the year, and what it all means for 2021 and beyond. Do you think any of these trends might be different for senior audiences (ages 65+)? But he’s laughing all the way to the bank.

Webinar Metrics 87

Webinar Metrics B2B Thought Leadership Open Rate Paid Search Agency 87