PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. The technology offers a faster yet encrypted transaction, which can help both B2B companies and buyers feel more secure about the deals that they make online. Highly unlikely. ABM Platforms + AI.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. In 2018, the average video length was 4.07 minutes long, 33% shorter than 2017’s 6.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Tomorrow People

MARCH 13, 2018

Because the great thing about digital: these tricks are just the start of what you can do online. But if an online/inbound campaign isn’t quite right, the negative impact is minimal. Our pet hate — because it happens so often — is seeing a brand with a totally different feel between its online and offline creative work.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 106

Research Planning Content Marketing Peer-to-peer 106

DAGMAR Marketing

NOVEMBER 29, 2019

What to do now to be more competitive online. The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. Why LSM matters. How is this happening?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 billion online with U.S. merchants in 2018, up 15.0% So here’s a simple way to benchmark your own B2B ecommerce marketing. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. 2018 Content Marketer of the Year finalist Evan Parker shared some insights into how NASCAR keeps its fans’ interest with content. 66% of U.S. research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Bannerflow

NOVEMBER 22, 2022

Are you living the online marketer’s dream? This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. Entertainment industry.

Display 52

Display Advertisements Advertising CTR 52

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. With so much noise online, it was refreshing to see this much effort and consideration put into the piece.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

eDataSource

APRIL 29, 2019

The fifth in our performance benchmark series covers the Entertainment industry. Benchmark data help you set a standard. The tables below show overall read rate and inbox performance ranked best-to-worst by quartile for each quarter of 2018 and 2017, and for the first quarter of 2019.

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

Content Marketing Institute

SEPTEMBER 14, 2018

Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. Lift in online mentions. But other times, with some creative planning, you can build a program with a strong benchmark period to allow for more meaningful results. Click To Tweet. Direct web traffic.

Act-On 111

Act-On Work Management Marketing Management Planning 111

MarketJoy

JULY 13, 2018

Join MarketJoy and AAISP for their upcoming webinar online. This webinar will be presented on 26th July 2018. During the webinar, marketing professionals can get online to understand the different personas that will assist in B2B prospecting with effective lead generation channels. [contact-form-7].

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

The Mx Group

SEPTEMBER 11, 2018

74% of today’s B2B buyers will conduct research online prior to making an offline purchase, so either you’re creating what they’re looking for, or you run the risk that your competitor might be doing so instead. CMI and MarketingProfs ). Informative content that demonstrates your company’s expertise and services can help attract B2B buyers.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 56

CMS Development Google Classified Ads Paid Search Agency 56

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. Build a Content Brand.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. I could say it should be ROI if your goal is profits or revenue if your goal is sales volume, but if you can't track sales online, you won't be able to use either of those. Pipeline Trend by Month. 5: Opportunities. . . #2

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Bound360

OCTOBER 12, 2018

In our 2018 State of Personalization Report , we identify user generated content as a major driver in online engagement. Titled “I Am San Francisco,” it’s an online series sharing the stories of both natives of the city and those who came to visit and found a home. “We 2018 trends in content and personalization.

Word of Mouth 40

Word of Mouth User-Generated Content Case Studies Case Study 40

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

KEO Marketing

OCTOBER 10, 2017

Of course, there is always a need for adjustments based on market conditions, resource constraints, or other factors, but it will give you a solid benchmark form which to make these decisions. How will the expected results be used to improve other marketing efforts?

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

Martech Advisor

JANUARY 20, 2020

Over recent years, there has been an increasing trend to pair A.I. However, along with this trend, the sales industry has developed a growing need for trust as it struggles to humanize its process. In fact, a recent Benchmark Study indicates that only 36% of customers trust the advice of employees in the company they are buying from.

Enterprise Management 55

Enterprise Management Optimization Marketing Management SMB 55

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Influencers can be powerful promoters, especially if you find ones who have great online reach.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Martech Advisor

OCTOBER 2, 2019

A study by Pew Research Center shows that 45% of all representatives of the so-called generation Z are online almost constantly. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 million on digital video, compared to $12.1 million in 2017. The Bottom Line?

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. According to our annual benchmark data , as company size increases, so does the use of external resources for video content creation. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Content4Demand

FEBRUARY 1, 2019

In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets. Allow buyers to benchmark against their peers. Try to package quizzes and assessments with related content on a specific trend or topic.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Hinge Marketing

OCTOBER 16, 2017

Download the Marketing Budget Benchmark Study: Executive Summary. Now, the first one of these is online advertising. They’re putting a much higher proportion of their spending in online advertising as opposed to general space advertising. ” And that’s where I wanna focus on.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Advertising Agencies Video Marketing 59

DivvyHQ

DECEMBER 12, 2018

The latest Content Marketing Trends report from CMI and MarketingProfs shows 78% of B2C respondents rating their content marketing approach as extremely successful, very successful, or moderately successful. As organizations chart their courses for the new year, we’re here to help. Content Marketing Works. It just does.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Content Standard

OCTOBER 9, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trend s report for North America, organizations tend to increase their content marketing budget as their content marketing maturity grows. Consult your audience. Future-proof your content.

ROI 79

ROI Enterprise Management Content Marketing Marketing Budget Creation 79

Webbiquity

JANUARY 1, 2019

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. That’s a wrap!

Work Management 209

Work Management Marketing Management Screencast Stats 209

Webbiquity

JANUARY 19, 2016

billion by 2018. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 52% of online adults now use two or more social media sites. ( billion by 2018. V3B Blog ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. In order to do this, you have to stay on top of the content marketing trends that are impacting your business and your audience.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. How to define social media KPIs is a question on the mind of every marketer today. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Moz

MAY 17, 2020

These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Let's fast-forward to 2018: I discovered that Google had changed gears. During 2018 and 2019, I ran two successful SEO sprints for their DriveSafe campaign. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching. .”

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40