KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. To learn why this is the case and gain further insight into results in the report, we spoke to Lisa Murton Beets of the Content Marketing Institute. .”

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

NOVEMBER 1, 2018

96% of the most successful content marketers agree that their organizations have built credibility and trust with their audience — how have you seen marketers make this change over the past year? “I I think a lot of marketers have gotten the message that it pays to be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

KoMarketing Associates

OCTOBER 17, 2017

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. Marketing Technology. Content Personalization.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. of the businesses used Facebook. Source: outbrain.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Ad Stage’s Paid Media Benchmark Reports. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Valasys

SEPTEMBER 21, 2021

Through these examples of successful brands and how they architected their social media marketing campaigns, we’ll take a closer look at the content types to create for social media and the benefits of social media as a whole. Their #PlayWithPringles campaign is a rare example of taking existing trends into account and building off of them.

Social Media 52

Social Media Examples Campaigns Media 52

Valasys

MAY 13, 2020

It has been almost a week since Google’s May 2020 core update has been rolled out and we have already witnessed some profound observations and feedback from some of the well-renowned SEO houses and online market research businesses. Search Metrics. He also added that this update is less-focused on typical E.A.T Technology.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. From strategic objectives to tactical points of focus, the information below can help guide and support B2B marketing initiatives proposed in the new year and beyond. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Hinge Marketing

AUGUST 23, 2017

Recognize emerging trends in the marketplace. Benchmark your business against competitors in your industry. And if they have worked extensively in it, ask if they have industry benchmarks to which you can compare your results. The post B2B Marketing Research: What You Need to Know appeared first on Hinge Marketing.

Research 94

Research B2B Marketing Sample Planning 94

Online Marketing Institute

JULY 27, 2018

Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising. Use the results these tools give you as benchmarks. Try our classes for free.

Optimization 52

Optimization SEO Tips FAQ 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

JANUARY 7, 2020

Barely missing the top 10 were three posts that compiled the funniest, most creative, and most off-beat marketing posts of the year: Funny Business: The Best Digital Marketing Humor, 2013 Edition ; What’s So Funny About Digital Marketing? 2018 Edition ; and What’s So Funny About Social Media and Online Marketing?

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum. Must-read articles: Best of Copyblogger: 2018 Edition.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Hinge Marketing

APRIL 23, 2018

Let’s start with what professional services marketing automation (MA) means. Download The 2018 High Growth Study Executive Summary. Marketing Automation Defined. Content marketing. The world of marketing automation is changing rapidly. Let’s review some of the trends driving those changes.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Webbiquity

APRIL 25, 2019

Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. Whether you’re utilizing SEO, social media, blogging, paid advertising, email marketing, or other marketing channels, it’s critical to adapt your strategy to current trends. Keyword Rankings. Mobile Search.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Related Content: 10 PPC Trends You Can’t Ignore in 2020. See ads displayed for certain keywords in Google.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Imagine the conundrum marketers faced when DVR was released and commercials became futile. Do some companies offer better marketing jobs than others? Content Marketer.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

The Customer

AUGUST 30, 2019

The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. The second-most obvious question is: if everyone is doing this, does that mean it works?

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52