Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. Newsletters are down from 81% to 77%. There is significant data that emerges from this year’s study.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. 2018 Content Marketer of the Year finalist Evan Parker shared some insights into how NASCAR keeps its fans’ interest with content. 66% of U.S. research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). 2018 B2C Content Marketing Benchmarks, Budgets, and Trends – North America from Content Marketing Institute. We could do more, but we are understaffed.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Content Marketing Institute

SEPTEMBER 14, 2018

Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. GlobalWebIndex, which analyzed over 27,000 internet users in the first quarter of 2018, found something interesting: “Influenced” consumers were more likely to leave a product review than other shoppers.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. If it’s a monthly e-newsletter , get it scheduled.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Bound360

NOVEMBER 6, 2018

If you would like to download the Free Guide: State of Personalization 2018 Report from which we pulled these metrics, click here. 2018 State of Personalization for Destination Marketers. What Marketing Performance You Should Expect from Your E-Newsletter Sign Up. Real case studies from successful destinations. Related Posts.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . These folks usually download a whitepaper, fill out a form or sign up for a newsletter. It’s important to establish a benchmark. Pipeline Trend by Month. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Bound360

OCTOBER 12, 2018

In our 2018 State of Personalization Report , we identify user generated content as a major driver in online engagement. You can download the Free Guide: State of Personalization 2018 Report to learn how destination marketers like you are leveraging: Website personalization benchmark statistics. Related Posts. Related Posts.

Word of Mouth 40

Word of Mouth User-Generated Content Case Studies Case Study 40

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 56

CMS Development Google Classified Ads Paid Search Agency 56

RebelMouse

APRIL 18, 2018

The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018. So now publishers are shifting again.

Video Marketing 41

Video Marketing Marketing & Strategy Industry CMS Television marketing 41

ConvertKit

MARCH 19, 2021

Ideally, this all evens out over time into a general upward trend—but it’s hard to tell where you’re at when you’re busy holding onto your seat. While the decision to start (and end) a newsletter is ultimately up to you, you don’t need to rely on a feeling to tell when it’s time to shut down a newsletter. Jared Newman.

Newsletter 120

Newsletter Advertising Benchmark Open Rate Click Rate 120

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. Register for the Content Standard Newsletter for more content marketing news and insights.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor. cmicontent Click To Tweet.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’re happy to report in that in our 2020 trends webinar last month, we did not do that. But don’t just create any old video.

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

The Customer

AUGUST 30, 2019

The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. The second-most obvious question is: if everyone is doing this, does that mean it works?

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. Sign up today for the CMI newsletter (or weekly digest.) (And What particular topics are you interested in? Infographics?

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Promote an industry benchmark assessment that asks prospects: how are you stacking up? Add an interactive poll to your newsletter. Think “Which [industry trend] are you?”. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Circle Studio

AUGUST 30, 2018

Demand Gen Report’s 2018 Content Preferences Survey collects intel from B2B marketing and sales professionals. Additionally, 63% agree that content creators should provide more benchmarking data. Blogs and podcasts are trending this year. Read the entire 2018 Content Preferences Survey Report from Demand Gen Report.

Top of Funnel 60

Top of Funnel Customer Surveys Demand Peer-to-peer 60

Marketing Insider Group

DECEMBER 8, 2020

Other opt-in offers like newsletters and webinars should also be utilized if possible. Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches). Identify significant trends and learn from them. Analyze constantly!

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. The engagement of the company’s internal experts – bringing employees into your content marketing strategy is a rising trend in content you don’t want to get left behind on. Video trends. Set Your Benchmarks.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Content Marketing Institute

NOVEMBER 14, 2017

As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends , 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year. 48% of Australian survey respondents send a monthly newsletter. How often should your company send emails?

Research 85

Research Content Marketing Budget Programs Ad Building 85

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. 1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. 1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. 1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Core HR and Payroll.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52