Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. Leads: Lead Conversion Rate, Leads, Leads based on source/medium. We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Research what their video preferences are: Is it a good medium for reaching them? Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. of the businesses used Facebook. Source: outbrain.com). while HAHA 34.1%).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

AdSquare Audiences in Motion

NOVEMBER 29, 2018

Firstly, standard age, demographics and interests which are Neilsen benchmarked. Mobile Marketing Magazine: So what’s been your take on the programmatic landscape in 2018? The data falls into three areas. Secondly, location data. And thirdly, contextual. As for GDPR, it was broadly positive for us.

Mobile Advertising 40

Mobile Advertising Bundling Advertising Agencies Transparency 40

Atomic Reach

NOVEMBER 21, 2018

Dominique Jackson at Sprout Social says, “Analyzing the context and larger trends around those conversations through social listening can give you valuable insight to better speak to and serve your target audience.”. October 31, 2018. You’ve probably carried out competitor analysis to find industry benchmarks before.

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Besides serving as a tool for link shortening, Bit.ly

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). The State of Video Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Sprout Social

MARCH 2, 2020

Comparing data month-over-month or year-over-year is meaningless without the story behind the trends. You can use social listening tools to analyze trends in overall discussion about your brand, which can be particularly helpful if you’re seeing a major spike. — Jess Smith (@WarJessEagle) November 3, 2018.

Storytelling 125

Storytelling Analysis Buy Correlation 125

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics provide deep insights that make measuring ROI and benchmarking against competitors to stay ahead a breeze. Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .”

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. more often than deals that are closed/lost ( Zoom/Chorus, 2019 ) The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Vidyard, 2021 ) Source: Vidyard 2021 Video Benchmark Report.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .”

Advertising Benchmark 50

Advertising Benchmark Video Marketing B2B Content 50

DivvyHQ

SEPTEMBER 25, 2018

B2C Content Marketing 2018 Benchmarks, Budgets, and Trends ). 2018 Content Planning Report ). B2C / B2B Content Marketing 2018 Benchmarks, Budgets and Trends ). The barrier of entry for this medium can feel off-putting, but in reality, you can create quality video content without huge investments.

Stats 40

Stats Planning Content Marketing Content 40

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

LeadsRX

MARCH 23, 2022

These are standard questions and these companies, because they’re testing literally thousands of different creatives from many different companies, they have norms and benchmarks, so they can tell you how strongly persuasive this particular ad was; how strong is the branding in the ad? Each ad is benchmarked against category averages.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Related Content: 10 PPC Trends You Can’t Ignore in 2020. See ads displayed for certain keywords in Google.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. This article from USA Today compiles a list of the top 10 cities for marketing jobs based on open listings and salary trends. Problem-solving. Do some companies offer better marketing jobs than others?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. But, just like most things in the world of content marketing , email is not a set-it-and-forget-it tactic.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

chiefmartech

OCTOBER 30, 2016

Social trends run counter to a single identity. Were you instead looking for medium-specific optimization through behavioral, cookie-based analytics and testing? Surely much more important than regulatory limitations, as these only follow social unrest. Digital analytics may then be what you need.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. TriNet provides small and medium-size businesses (SMBs) with full-service HR solutions tailored by industry. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. TriNet provides small and medium-size businesses (SMBs) with full-service HR solutions tailored by industry. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. TriNet provides small and medium-size businesses (SMBs) with full-service HR solutions tailored by industry. Core HR and Payroll.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52