KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Choozle

FEBRUARY 25, 2019

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. Scroll on for a look into our 2018 Wrapped: Choozle Edition. growth in revenue.

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertising Benchmark 52

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 2) Conducting a benchmark audit.

Planning 198

Planning Work Management SME Budget Programs 198

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals. Set Your Benchmarks. Assess Your Brand Reach Today.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. Word-of-mouth is more powerful than ever, thanks to social media.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. The post Can You Beat This Year’s Video Benchmarks?

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

The Point

JANUARY 17, 2019

In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. Spoken as someone that never answers his phone, ever.).

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 billion by 2018. 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. The book is a good introduction to the role of social media marketing and PR.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. It can be found here.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Valasys

SEPTEMBER 26, 2019

When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.

Research 104

Research Budget Programs Paid Search Agency Account Based Marketing 104

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. I’ve become a big proponent of social media for B2B marketers, organic and paid.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). We manage content and social media strategies for more than 10 brands with a two-person team. Which social media platforms they find most effective for distributing content.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. ” What changes have you seen these marketers make to develop improvements?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Sprout Social

SEPTEMBER 9, 2020

It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. — McDonald's UK (@McDonaldsUK) June 15, 2018. The Social Media Manager. Social media managers are the closest to their brand’s audience. You asked, we listened. pic.twitter.com/7aWiilabBB.

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

Tomorrow People

MARCH 13, 2018

The traits and quirks that make you “you” need to evoke the same responses from readers no matter the media. Channel management; paid, earned and owned media. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Performance targets and forecasting.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. — Jordannn (@lockha12) August 15, 2018. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. These days, social media is (or should be) a major part of any customer care strategy.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Litmus

JULY 8, 2019

Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program. Ranking compared to April 2018. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018).

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. 2018 Content Marketer of the Year finalist Evan Parker shared some insights into how NASCAR keeps its fans’ interest with content. 66% of U.S. research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms.

Social Media 52

Social Media Examples Campaigns Media 52

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Major Media Companies: Does a Custom, High-Cost CMS Pay Off?

CMS Development 56

CMS Development Google Classified Ads Paid Search Agency 56

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

FEBRUARY 6, 2019

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. As trends emerge, the story continues to get more intriguing with each passing year. The mission was -- and still is -- to track how business blogging evolves.

Blogger 68

Blogger Correlation Business Comparison 68

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Orbit Media | Co-founder and CMO. . . Pipeline Trend by Month. Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Bannerflow

NOVEMBER 22, 2022

This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. Industry-specific CTR trends in 2022. Entertainment industry.

Display 52

Display Advertisements Advertising CTR 52

The Mx Group

SEPTEMBER 11, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, 89% of the most successful marketers work at organizations that are extremely / very committed to content marketing, and 92% of successful marketers agree that the organization they work for is focused on building audiences. (

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. Want proof?

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Be sure to link back to the landing page as you promote the white paper on social media and other channels.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120