PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. There are platforms available for every stage of ABM—from account identification and advertising to measurement and reporting. Would a B2B buyer want to do business with a company that refuses to invest in modern technology?

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. There are platforms available for every stage of ABM—from account identification and advertising to measurement and reporting. Would a B2B buyer want to do business with a company that refuses to invest in modern technology?

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. These are hard earned achievements, especially in large organizations.”.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Then make sure you measure things that indicate whether you’re meeting those goals. Then make sure you measure things that indicate whether you’re meeting those goals.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Bannerflow

NOVEMBER 22, 2022

Impressions and click-through rates are two of the most common metrics to measure display advertising success. They measure the number of clicks on your display ad but don’t necessarily result in a higher conversion rate. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel.

Display 52

Display Advertisements Advertising CTR 52

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Now, you’d think this would make measuring B2B metrics easier. As the old saying goes, “if you measure it, you can manage it”. But, if you’re not measuring it, well, I think you know where I’m going with this. . . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Tomorrow People

MARCH 13, 2018

A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Content Marketing Institute

SEPTEMBER 14, 2018

Measure your influencer activity like your in-house content. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. Road Map to Success: Monitoring and Measuring Your Content’s Performance. An 8-Step Process to Use Influencers to Elevate Your Brand.

Act-On 111

Act-On Work Management Marketing Management Planning 111

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 merchants in 2018, up 15.0% So here’s a simple way to benchmark your own B2B ecommerce marketing. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. I try to measure my content against this section to make sure I am not making these mistakes for my clients.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

ConvertKit

JANUARY 15, 2021

Chapter #7: Measurement and ROI. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

FEBRUARY 6, 2019

After establishing some essential benchmarks regarding how bloggers create, format, and measure their posts in years one and two of the study, Orbit Media began probing the 1000+ bloggers that participated in the survey to learn which tactics contributed most to achieving their desired results.

Blogger 68

Blogger Correlation Business Comparison 68

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Their objectives span from benchmarking campaign goals to finding fresh ideas for content, as well as identifying and reporting social ROI to validate their efforts. You asked, we listened. Paper straws will be rolling out to all UK restaurants from this September!

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

KoMarketing Associates

NOVEMBER 1, 2018

As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. Nurturing is about building human relationships, not just moving leads through a funnel.”. I think a lot of marketers have gotten the message that it pays to be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Bound360

NOVEMBER 6, 2018

Business management consultant Peter Drucker is often attributed with the saying “you can’t manage what you can’t measure.” In this post, we’ll pull from our report State of Personalization for Destination Marketers , so you can see how you measure up to your peers. 2018 State of Personalization for Destination Marketers.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40

Heinz Marketing

JULY 2, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs.

Marketing Automation Services 56

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 56

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. The trick to making your videos count is to build purposeful, measurable strategy rather than random bursts of video excitement.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. MicheleLinn Click To Tweet.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Content Standard

SEPTEMBER 14, 2018

As the saying goes, you can’t manage what you can’t measure. When it comes to measuring ROI, marketers still have a way to go. According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends report for North America, only 35 percent of marketers currently measure their marketing ROI.

ROI 87

ROI Content Marketing Budget Programs Work Management 87

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. The post Can You Beat This Year’s Video Benchmarks?

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. Track Results.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Inbox Insight

AUGUST 1, 2017

B2B Content Marketing – 2018 Benchmarks, Budgets and Trends – North America (Content Marketing Institute and Profs). Consider how you measure performance, to set your evaluation criteria. Using the formula (gain from investment – cost)/cost = ROI to benchmark performance. Measure your success.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

KEO Marketing

OCTOBER 10, 2017

Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it. Of course, there is always a need for adjustments based on market conditions, resource constraints, or other factors, but it will give you a solid benchmark form which to make these decisions.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. For more than 25 years, clients have trusted us to turn their marketing investments into measurable revenue.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

KEO Marketing

OCTOBER 5, 2017

Identify new marketing trends and technologies. 2017 has brought many new marketing trends so be sure to research them and brainstorm new ways to apply them to your efforts. Analyze industry marketing budget trends. Be sure to include measurable metrics in your plan so that you can demonstrate success throughout the year.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

InsightSquared

JULY 1, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. . Most important.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! So, how do you measure whether your email automation strategy is working as expected? Email Automation Benchmarks to Remember.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Measure your digital marketing budget against benchmarks to be sure you are not underfunding or overcommitting.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Stevens & Tate

JANUARY 4, 2019

This means that now that 2018 has come to an end, you’ll want to take into account the previous year’s marketing successes and failures as well as new trends and needs when preparing your marketing strategy for 2019. Review your 2018 marketing strategy and tactics. Review your 2018 marketing strategy and tactics.

Marketing Budget 40

Marketing Budget Marketing Strategy Marketing & Strategy Planning 40

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. How to define social media KPIs is a question on the mind of every marketer today. And KPIs influence management behavior as well as business culture.”.

Social Media 49

Social Media Media Youtube Multi-Channel 49