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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Lead nurturing and scoring. Reporting contribution and attribution. Marketing automation. Account-based marketing.

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The ultimate list of email marketing statistics for creators in 2021

ConvertKit

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Well, Marketo decided to find out. Marketo 2018 ).

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The Top 10 B2B Marketing Metrics to Measure in 2018. . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: It’s important to establish a benchmark. Pipeline Trend by Month. We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . .

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How to Generate More Leads from Your Content

Inbox Insight

93% of B2B companies say that content marketing generates more leads than traditional marketing strategies ( Forbes via Marketo ). B2B Content Marketing – 2018 Benchmarks, Budgets and Trends – North America (Content Marketing Institute and Profs). Research your audience. Measure your success.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 This guide will walk you through some of the key capabilities of Marketo. Marketo Sales Connect to coordinate sales and marketing.

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What Are 2018’s Biggest Content Marketing Trends?

Contently

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. Video length has been trending shorter in recent years. In 2018, the average video was just over four minutes long. To this end, video analytics are essential.